Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. Describe the craziest or most fun story you have written.

Groups 55

Groups Meeting Transportation Media 55

Cision

APRIL 8, 2015

Write as if it were a front page article. James, marketing director at The Curtis Group takes that idea one step further. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. Write the headline last. Use active voice.

Writing 120

Writing Retail Content Marketing Groups 120

Deirdre Breakenridge

JANUARY 10, 2022

First, the group can share constructive criticism about miscommunications between colleagues that are a part of the discussion. Also, if there are various levels of management within this group, allowing upper management to learn about their staff’s worries could help them be more empathetic in the future.

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Blogging Construction Groups Meeting 263

Stern + Associates

JANUARY 24, 2024

In this episode: Tova tells us about the emotional process of writing her memoir, “ The Daughter of Auschwitz “ We talk about how her story became a sensation thanks to TikTok. We discuss the roots of hatred and how unchecked movements can lead to genocide.

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Meeting Groups Writing Strategy 104

Stern + Associates

NOVEMBER 21, 2017

Jen Zottola, editorial director at Stern Strategy Group offers seven rules for writing blog. The post How to write blog headlines that drive search traffic (Search Engine Watch) appeared first on Stern Strategy Group. The entire concept of inbound marketing relies on your ability to drive traffic to your site.

Engineering 59

Engineering Writing Blogging How To 59

Konnect Agency

AUGUST 2, 2019

If a story is taking the internet by storm and you have an opinion on the topic, insert yourself into the conversation and write about it! (If If the subject is a controversial one, consult your PR professional before writing or posting. Are you targeting a group of industry professionals? Now, good luck and get writing!

Writing 40

Writing Blogging Industry Groups 40

The Stalwart Blog

JULY 17, 2014

Many ask the question, should I write on spec? First, what does it mean to write on spec? Writing on spec is when you write an article for a publication without the promise of the publication purchasing the article. So why not invest your time into spec writing? So the big question is, is it worthwhile?

Writing 84

Writing Communications Advertising Advertising 84

PRSay

JULY 28, 2021

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Get FREE writing tips here. Find more than 2,000 writing tip sheets at RevUpReadership.com.

Mobile 198

Mobile Web Writing Training 198

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. Samuel belongs to the group that focuses on environmental concerns.

Writing 100

Writing eBook Course Measurement 100

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 85

Public Affairs Communications Radio Television 85

Shift Communications

JUNE 12, 2015

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. As you write, approach the ads from a searcher’s perspective. AdWords has a few stipulations when it comes to writing ads. It’s hard to fight it.).

Writing 60

Writing eBook Policies Advertising 60

PRSay

OCTOBER 22, 2020

Write short paragraphs. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. They also tend to read the first two sentences in a paragraph, according to research by the Nielsen Norman Group.

Mobile 154

Mobile Writing Web Journalism 154

Remote PR Jobs

SEPTEMBER 25, 2023

We may not realize it, but when we write for other people, we are literally putting words in their mouths. To save you from wasting precious hours, consider interviewing your CEO before you start writing. Unfortunately, how we write and speak contrasts hugely. Use their words, not yours. Sometimes it works. Guess, what?

Interviews 100

Interviews Writing Employee Groups 100

Remote PR Jobs

SEPTEMBER 25, 2023

The New York Times encourages authors to write in their own voice. Writing to “seem smart” often has the opposite effect, and it’s best to focus in detail on something specific from a unique perspective. The goal of the editing process is to make the author’s thinking and writing as clear and orderly as possible.

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Pitching How To Guidelines Newspapers 100

Communications Conversations

JUNE 25, 2021

They’re typically fairly to very overworked–too many responsibilities to focus all that much on the writing/creation process. They’re typically asked to do a variety of tasks–from community management to reporting to yes, writing. 1 – Develop a customer focus group.

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Survey Meeting Groups Writing 183

HMA Public Relations

NOVEMBER 21, 2022

Our latest feature comes to us from veteran journalist Geri Koeppel, who is currently writing for Times Media Group and The New Times. Happy #MediaMonday! Read her story and discover the stories you should be pitching her in this post.

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Pitching Groups Writing Media 88

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

MAY 13, 2021

Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Assist in the research, writing and development of new business proposals and presentations.

B2B 203

B2B Policies Case Study Enterprise 203

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. When I am writing or editing others’ work, I personally use Grammarly Premium. Purina issued a statement after its investigation found no issues.

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Ethics Crisis Transportation Airlines 96

PRSay

JUNE 27, 2019

“The rule for web content is to keep it short,” writes Jakob Nielsen, principal of the Nielsen Norman Group. Too many emails: Organizations and individuals send out 269 billion emails a day, according to the The Radicati Group. Learn more about her training, consulting or writing and editing services at WylieComm.com.

Web 162

Web Writing Study Training 162

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. During the five-week course, several co-presenters will join them.

Communications 182

Communications Sports Journalism Fashion 182

Bianchi Biz Blog

JUNE 5, 2023

I also cover equipment (tractors, trailers and used trucks) as well as the four major original equipment manufacturers (Daimler Truck, Volvo Group, Traton Group and Paccar Inc. I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech.

Meeting 75

Meeting Automotive Media Transportation 75

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 114

Journalism Automotive Interviews Writing 114

David PR Group

JANUARY 12, 2017

or “Why did you write it?” When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?” I’m here to tell you that getting a traditional publishing deal to write a business book is absolutely possible, and I’m not diminishing self-publishing in the least.

Writing 40

Writing Reputation Social Media Education 40

ReimaginePR

APRIL 16, 2020

You should be certain that each and every word you write introduces an appropriate impact on the reader. Personally, for my firm, I Will simply hire individuals with amazing writing abilities. When looking at writing, typically, we must consider many facets. When looking at writing, typically, we must consider many facets.

Education 136

Education Writing Study Advertising 136

Beyond PR

MAY 10, 2016

From “What am I writing about again?” there are several questions that can go through the head of a PR or marketing pro tasked with writing and editing press releases. Each brand has multiple external audiences—such as investors, news media, influencers, customers and prospects—to consider when writing a press release.

Writing 40

Writing Local Exercises Internal 40

Stern + Associates

OCTOBER 17, 2023

Rarely as an economist do I see a change so profoundly positive for the majority of America’s businesses and workers,” Nick writes in The New York Times. “We The post Remote Work is Here to Stay, Says Economist appeared first on Stern Strategy Group. Firms, employees and society all benefit.”

Policies 62

Policies Employee Groups Strategy 62

HMA Public Relations

JULY 18, 2022

Meet Alex and find out how he got his start in writing, how he ended up at Times Media Group and more. Alex Gallagher of the Scottsdale Progress and The Entertainer! Magazine is the latest #MediaMonday feature!

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Meeting Groups Writing Media 75

PR for Anyone

JANUARY 28, 2024

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. Equity—Flexible policies should extend inclusively to all employees—consider caregivers, people of color, and other marginalized groups when implementing options to work-from-home.

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Employee Policies Creativity Company 130

Stern + Associates

JANUARY 26, 2023

“Approaching employee attraction and retention as a system helps avoid the race to the bottom, makes a company’s employee value proposition harder to imitate, and helps create a clear narrative that reduces us-versus‐them relationship between managers and their reports,” write the authors. “It

Employee 111

Employee Company Marketing Case Study 111

Stern + Associates

FEBRUARY 28, 2024

By leveraging high-quality ideas and solid writing, a dedicated effort to placing contributed content can be the key driver of PR for consulting firms. The post Why Contributed Content Is Key To PR For Consulting Firms (And How To Land More Of It) appeared first on Stern Strategy Group.

How To 98

How To SEO Strategy Social Media 98

5W PR

AUGUST 9, 2022

Write a blog post on the company website every week. Looking at what other competitors are doing helps brands determine relevant topics to write about. Get involved with industry-related groups and events. The first step is finding out what makes the Saas Company unique and what differentiates the brand from everyone else.

Company 78

Company Strategy Software Writing 78

Communications Conversations

JUNE 25, 2021

They’re typically fairly to very overworked–too many responsibilities to focus all that much on the writing/creation process. They’re typically asked to do a variety of tasks–from community management to reporting to yes, writing. 1 – Develop a customer focus group.

Survey 109

Survey Meeting Groups Writing 109

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. Closed groups. Personalization.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

One anti-AI PR pro, showcasing a narrow view of generative AI’s potential service for the PR industry, responded,”Why should anyone be bothered to read something I couldn’t be bothered to write?”

Report 182

Report Policies Survey Ethics 182

PRSay

DECEMBER 27, 2023

The report represents over a year’s involvement of the 65 CPRE board members as they participated in brainstorming sessions, crowdsourcing surveys, focus groups, and an omnibus quantitative survey of over 460 PR practitioners and educators. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

PRSay

OCTOBER 27, 2023

It goes beyond the ability to read and write; health literacy is about comprehending complex health concepts, navigating the ever-so-confusing healthcare system and effectively communicating with healthcare professionals.

Healthcare 136

Healthcare Government Tools System 136