Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time. The impact on labour is clear.

Publicity 105

Publicity Tools Exercises Ethics 105

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Timeline in Social Media (Buffer). Wendy’s Social Media.

Social Media 40

Social Media Resources Media Case Study 40

PRSay

OCTOBER 6, 2022

At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. More than 20 years after I started my business, I decided to incorporate exercise into my life. I had to learn all these skills while I serviced my clients.

System 156

System Exercises Groups Training 156

Solo PR Pro

NOVEMBER 16, 2021

I found ways to catch myself in the middle of having those negative thoughts and learned the exercises to kind of push them aside.”. For business owners and PR pros who might be new to the idea of growth mindset, Tracey suggests some simple exercises to get started. Write out a list of what you’re good at and focus on those things.

Exercises 87

Exercises Energy Writing Analysis 87

Waxing UnLyrical

JULY 17, 2013

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. At the same time, this is all an exercise in destroying the static.

Social Media 78

Social Media How To Media Twitter 78

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Exercise control during the interview. A top media coach will offer ways to politely pivot or rephrase any question that is uncomfortable or irrelevant and move toward a better response – within reason. Odds are if there’s an article on the power of online marketing and social media, Gary Vaynerchuk will likely be quoted.

Media Training 282

Media Training Training Media Interviews 282

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Will they be writing their own articles, for example, or will you need a freelance team? Create content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! These two aspects of business and social media are at the forefront of what people are talking about across industries. I’m easy to get in touch with on social media.

Social Media 45

Social Media Media Education Industry 45

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Critical Mention

JUNE 19, 2019

Doing this exercise gives you an even better understanding of your existing customers’ perspectives, which allows you to refine your strategy for your target audience. Email and social media are often your best bet. Conduct a content audit. Decide on your content types. Set your budget. Start producing content.

Content Marketing 128

Content Marketing How To Marketing B2B 128

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Better Writing Blogs. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Editorial Guidelines: Establish writing standards to ensure consistency across content. Social media profiles and content. Essentially, you create a fictional representation of different customers.

Corporate 270

Corporate Brand Branding Guidelines 270

Shift Communications

DECEMBER 9, 2014

Fortunately, in the age of social media and digital marketing, we have more tools and resources than ever to understand our audiences, to know how we’re doing. For that, let’s look first at social media. Do this exercise with your own data! First and foremost, let’s understand if we’re even reaching new audiences.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Anytime there is a connection to a word or phrase having a moment on social media, we say, go for it. If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching. Don’t let bloated writing be the death of your next good pitch.

Pitching 136

Pitching Writing Journalism Guidelines 136

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

AUGUST 7, 2014

They are the ones who provide students with real-time situations and simulations , hands on experience with hypothetical scenarios, and ask students to propose and write up a crisis communication proposal or playbook. The other half is spent on current cases and situations facing the industry and providing exercises to apply these principles.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Contently - Strategy

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. The message resonated with women, resulting in the following: 36.8

Survey 99

Survey Data Interviews Reddit 99

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. It’s a mobile app that brings audio first and at the forefront, allowing users to create rooms where people can talk – essentially bringing social back to social media.

Groups 96

Groups Social Media Ethics Meeting 96

Stephen Waddington

MAY 2, 2020

At a human level we’re connected socially but we’re not physically. I won’t be learning Mandarin or writing a book during lockdown. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m writing on my blog more than ever.

Transportation 84

Transportation Government Community Facebook 84

Sword and the Script

AUGUST 14, 2018

When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. Comment: These are good considerations to keep in mind when PR is conducting media outreach for several reasons. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Social media – to show some leader personality and to leverage all of the other output. The goal would be to gain some traction on each of the four.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Melissa Agnes

JANUARY 5, 2015

If you aren’t yet monitoring social media and the web as a whole, then you aren’t ready for anything, never mind to implement the following three must-do strategies. That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Increase Your Social Engagement.

Exercises 82

Exercises Small Business Resources Writing 82

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. How to Craft High-Quality Content .

B2C 157

B2C Study Exercises Sports 157

The Resolution Blog

AUGUST 11, 2015

It works something like this (for the purpose of this exercise, I'm assuming you've already carried out your audience research and have plotted their decision flightpath to best understand the optimal keywords to rank for at the appropriate point in the audience journey). The hard part starts now.

SEO 120

SEO Comparison Handbook Google 120

Polaris

NOVEMBER 17, 2014

It’s not uncommon for a well-read mommy blog with a highly engaged Canadian audience to ask a minimum of $3,500 for a sponsored post and giveaway that includes social media amplification. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

AUGUST 25, 2020

Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. The social media marketer didn’t even have access to social media channels. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>>

Marketing 86

Marketing Guidelines Social Media Conference 86

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. The media is saturated with press releases, so it can be difficult to get yours noticed. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 88

Strategy Product Launch Brand Branding 88

Karen Freberg

APRIL 10, 2019

His work was some of the first I read that really sparked my interest and passion for the social media industry. Yes, a research project exploring personality traits of social media influencers. My entire dissertation at the University of Tennessee was filled with references and citations to Brian’s work.

Exercises 45

Exercises Social Media Education Industry 45

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Prakkypedia

JULY 8, 2014

(While you’re at it, check if there’s a staff social media policy). As a Corporate Communications Manager, you could find yourself writing media releases, speeches, website content, newsletter content and more. And get your approvals in writing. What’s the content approval process? It’s worth considering.

Corporate 107

Corporate Communications Guidelines Policies 107

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. A terrific foundational exercise for a 15-year-old. Landis: What are your impressions of ChatGPT’s impact on social media thus far? What does this mean for social media? Rinse and repeat.

Education 52

Education Training Technology Journalism 52

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. Channels are the method of earned, owned, or paid media that led to the conversion. business objectives). Who is responsible for reporting?

Analytics 170

Analytics Measurement Data Technology 170