Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today. 2) Social media training for users in the organization.

Social Media 239

Social Media Crisis Training Media 239

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. In addition to generating written content, ChatGPT can also be used for media monitoring and analysis. One of the most obvious applications is in the creation of written content.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

5W PR

MARCH 23, 2023

All ages and fitness levels can gain benefits from regular exercise. Another fitness marketing myth is that fitness marketing only targets those already devoted to exercising. Promotion on social media and elsewhere can help reach a larger group and build interest in the gym or trainer’s services.

Marketing 88

Marketing Exercises Apparel Local 88

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral.

Crisis 134

Crisis Exercises Crisis Communications Reputation 134

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Diverse forms Paid advertising comes in various forms, including display ads, search en͏gine͏ marketing (SEM), social media advertising, influencer͏ par͏tnerships, and more.

Advertising 78

Advertising Advertising Exercises Measurement 78

NewsWhip

MARCH 13, 2024

Implement a robust monitoring framework, with heavy automation : Set up monitoring systems to track mentions of your brands, executives, industry, and hot topics across social media platforms and media outlets. a) Monitor widely. Avoid Being Baited : Exercise discretion in responding directly to questionable sources.

Brand 147

Brand Branding Crisis Exercises 147

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. Success with the Right Social Media Strategy. . A Better Way to Use Twitter. . And why not?

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Deirdre Breakenridge

NOVEMBER 26, 2014

The exercise I discuss in my video is a fun way to increase Tech Testing opportunities among friends, and to learn so much more about different types of technology with your colleagues and peers. Technology PRTech public relations Social media Tech Tester' Have fun Tech Testing and please share your experience with us!

Exercises 264

Exercises Technology Education Resources 264

Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

PRSay

NOVEMBER 27, 2023

When you have citizen journalists and social media, pundits and people speculating and igniting fear [during] a crisis, there cannot be silence from the voice of authority. How do you respond to falsehoods, whether they’re on social media or some other platform? Social media is its own beast. Responsiveness.

Crisis Communications 110

Crisis Communications Crisis Communications Crisis Management 110

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

PR for Anyone

AUGUST 17, 2021

I want you to look at TikTok because that is one of the fastest growing social media platforms. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. ” Newsjacking. It grew 800% from January 2018 to January 2020. Who knows.

Trends 246

Trends Television Exercises Pitching 246

The Stalwart Blog

APRIL 22, 2016

Death can often bring out the worst in brands, and people, on social media. Attach that selfishness to social media and it can be the perfect storm of narcissism. Many times, I think it’s an exercise in futility that will get lost in the tsunami of white noise unless you have something truly authentic to say. .

Social Media 60

Social Media Brand Branding Media 60

Karen Freberg

OCTOBER 9, 2017

We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. As I am preparing for the upcoming spring semester where I will be teaching my social media class ( #Freberg18 ), I know I will be incorporating a lot of these different tools in assignments, lectures, and class activities.

Instagram 40

Instagram Social Media Media Exercises 40

Waxing UnLyrical

DECEMBER 18, 2013

But a day off work – even if it’s for something as important as exercising our franchise – can tend to blur our focus. This year, social media played a very important role in encouraging the citizens of India to vote. But that’s when a smart social media campaign comes into play.

Social Media 89

Social Media Media Government Google 89

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. For more interesting articles from us check out these posts: 3D Avatars Launched by Instagram and other social media trends.

Instagram 118

Instagram Video Twitter Facebook 118

Prohibition

APRIL 12, 2023

Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.

Healthcare 62

Healthcare Exercises Media Training Software 62

5W PR

MARCH 29, 2023

Stories can be shared through social media posts, blog articles and website testimonials. This could be blog articles, social media posts or videos that provide useful info on topics such as nutrition, exercise and mental health.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Burrelles Fresh Ideas

JANUARY 16, 2024

Information spreads rapidly through social media, websites, and other online platforms. Social media has redefined the public relations landscape, making authenticity more critical than ever. Successful PR in the age of social media requires a commitment to authenticity and a willingness to engage openly with audiences.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Onclusive

JUNE 23, 2022

Strategy: Any strategy should be rooted in clear goals, so make sure both PR and marketing go through the objective-setting exercise first. Social media & influencer marketing: Communicators and marketers can set out a joint social / influencer strategy from the get-go and establish clear roles and responsibilities.

Strategy 195

Strategy Marketing Measurement eBook 195

Reputation Us

JULY 18, 2023

what others say about your company), it’s a valuable and telling exercise to look at your brand through the mirror of your reputation. .” When it comes to your company’s brand (i.e., what you say about your company) and reputation (i.e., Is your brand beautifully aligned with your reputation?

Reputation 78

Reputation Exercises Groups Leadership 78

David PR Group

OCTOBER 12, 2016

We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Define social media.

Policies 40

Policies Social Media Handbook Guidelines 40

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Timeline in Social Media (Buffer). Wendy’s Social Media.

Social Media 40

Social Media Resources Media Case Study 40

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

Karen Freberg

JUNE 14, 2018

Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right? How do I respond? I answer back yes.

Social Media 43

Social Media Media Community Sports 43

5W PR

APRIL 30, 2023

This can happen through various tools such as social media posts , blogs, videos, podcasts, and other channels. To honor Mental Health Awareness Month 2023, a fitness brand can promote exercise benefits. Companies can create a dedicated section on the company website or social media profiles with links to these resources.

Marketing 88

Marketing Resources Exercises Education 88

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. This exercise will help you spark discussions and gain necessary awareness. Image: cvm | Shutterstock. Spoiler alert!

Internal 133

Internal International Crisis Exercises 133

Bad Pitch Blog

OCTOBER 21, 2010

Social media is changing the skill sets needed to succeed. That said I think writing is more important than ever. From long form to short form, from using text speak to fitting something into 140 characters -- the better you can communicate, the more successful you will be. This applies to any career.

Exercises 56

Exercises Writing Sports Social Media 56

Solo PR Pro

APRIL 12, 2022

Like many public relations professionals, you have an active social media presence, walking the walk you advocate for your clients and promoting your practice. In fact, you may be managing your clients’ social media accounts. On the other hand, keep your social media accounts on LinkedIn, Facebook and Twitter, etc.,

Nonprofit 58

Nonprofit Social Media Exercises Retail 58

Waxing UnLyrical

JUNE 4, 2012

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. At the same time, this is all an exercise in destroying the static.

Social Media 99

Social Media How To Media Twitter 99

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts.

Consumer 78

Consumer Industry Brand Branding 78

Karen Freberg

FEBRUARY 4, 2018

These two aspects of business and social media are at the forefront of what people are talking about across industries. There are still aspects that have not changed with the evolution of social media. I would have loved to have heard about what The Rock had learned about his journey in social media.

Social Media 45

Social Media Media Education Industry 45

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Employ Hashtags. Publish Accurate and Relatable Content.

Media 103

Media Exercises Study Social Media 103

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. Be Ready For Social Media Backlash. LITIGATION SUPPORT.

Corporate 74

Corporate Crisis Management Exercises Crisis 74