Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

The Stalwart Blog

APRIL 22, 2016

Death can often bring out the worst in brands, and people, on social media. Attach that selfishness to social media and it can be the perfect storm of narcissism. I have mixed feelings about whether or not brands should hop on the trending topic of the day. I’ve been thinking about this for years.

Social Media 60

Social Media Brand Branding Media 60

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 82

Brand Branding Marketing Ethics 82

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Hard to keep track of all of the trends amongst the platforms.

Social Media 40

Social Media Resources Media Case Study 40

Contently - Strategy

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. You can also analyze sales data to identify patterns or trends in customer behavior.

Survey 99

Survey Data Interviews Reddit 99

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. FedEx uses both to establish itself as a thought leader in supply chain trends. Define your goals and KPIs.

Leadership 126

Leadership Content Marketing Healthcare Google 126

David PR Group

OCTOBER 12, 2016

We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Define social media.

Policies 40

Policies Social Media Handbook Guidelines 40

Karen Freberg

JUNE 14, 2018

Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right? How do I respond? I answer back yes.

Social Media 43

Social Media Media Community Sports 43

Prohibition

MARCH 27, 2020

At Prohibition, we pride ourselves on being at the forefront of trends that allow our clients to stand out as industry leaders. They provide the perfect opportunity for brands to promote their expertise, discuss key trending industry topics and showcase their personality, unlike any other form of content.

Leadership 62

Leadership Exercises Trends YouTube 62

PR in High Definition

NOVEMBER 30, 2023

Most of us will probably read the latest headlines, social media updates or newsletters, so why not try exploring a new platform? More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas. And we should be doing more if it.

Exercises 71

Exercises Employee Energy Communications 71

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential. What are some hot summer trends in food and beverage influencers will be talking about?

Brand 40

Brand Branding Local Instagram 40

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. A helpful exercise is to put yourself in the shoes of a journalist. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Melissa Agnes

AUGUST 7, 2014

I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. The other half is spent on current cases and situations facing the industry and providing exercises to apply these principles. Post by Karen Freberg.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What role does social media play in reputation and crisis management today? What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Mindful Marketing

MAY 8, 2022

Verbal restraint isn’t always ideal, but even common communication challenges like these can inform a newly trending social imperative—free speech. ” Of course, the nation’s founders couldn’t have foreseen social media and how it would be used both to bolster democracy (e.g.,

Government 87

Government Ethics Exercises Construction 87

PR for Anyone

DECEMBER 13, 2023

She proudly mentions the positive trend she’s seen among her friends turning 50, with only a couple out of a hundred opting for the “over the hill” theme with walkers and black balloons at their parties—a stark contrast to a decade ago. Her podcast is available on various platforms.

Groups 130

Groups Consumer Exercises Fashion 130

5W PR

JUNE 4, 2020

Recently, though, new and unique topics have been trending on YouTube, underscoring how the platform is both art imitating life and life imitating art. . Content related to virus spread and even hand-washing became trending topics. But, as the lockdown stretched on, content creators shifted to more day-in-the-life videos. .

YouTube 88

YouTube Examples Exercises Video 88

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. It’s a mobile app that brings audio first and at the forefront, allowing users to create rooms where people can talk – essentially bringing social back to social media.

Groups 96

Groups Social Media Ethics Meeting 96

Solo PR Pro

NOVEMBER 10, 2020

If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic? How can I help you achieve our goals?

Communications 99

Communications Comparison Exercises Interviews 99

Stephen Waddington

MAY 19, 2020

That means adapting using tools such as social distancing, track and trace apps, and personal protective equipment. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Social media – to show some leader personality and to leverage all of the other output. The goal would be to gain some traction on each of the four.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 27, 2017

So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Trending Topics.

Storytelling 146

Storytelling Data B2C B2B 146

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 180

How To Employee Survey Exercises 180

Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. Company goals can often remain the same and a radical change in topics and trends is not typical.

Analysis 94

Analysis Conference Data Exercises 94

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The way I think of the word ‘brand’ as the emotional expression of a company, just like positioning is the rational expression of a company.”.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

JULY 27, 2020

It can help improve efficiency as well, but caution needs to be exercised, so no one feels humiliated or embarrassed. Applying one or more real games, either as quizzes or exercises, can help learners get more immersed. Leaderboards are newer to the scene and foster competition. It often makes studying more productive.

Exercises 97

Exercises Software Employee Training 97

Sword and the Script

AUGUST 14, 2018

When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. Comment: These are good considerations to keep in mind when PR is conducting media outreach for several reasons. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics.

Airlines 120

Airlines Exercises Fashion Print 120

Karen Freberg

DECEMBER 6, 2019

And to top things off – my PR class worked with one of the biggest brands out there in the social media space as a class client: Facebook Blueprint. This opportunity allowed me to both apply and use my research and experience in social media pedagogy, and it was truly tremendous. Exercising your mind AND body.

Exercises 52

Exercises Conference Facebook Education 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

” The blog is a reliable source of macro PR information and industry trends. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” ” Learn to play here. Hmm, you might say, Buzzfeed? Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Anytime there is a connection to a word or phrase having a moment on social media, we say, go for it. A great example of a smart use of a trending word includes t-shirt companies that jumped all over the curious Presidential mistyped tweet – “covfefe.” We found this exercise to be useful.

Pitching 136

Pitching Writing Journalism Guidelines 136

Cision

MARCH 1, 2016

Exercising constant vigilance… monitoring the environment… assessing industry trends… listening for stakeholder criticism or concerns” For every potential crisis that we identify in PR crisis plans, we want to have a way to identify and react as soon as possible. React fast. Conclusion. ” Business Week no.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. What concrete evidence supports these messages?

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

APRIL 30, 2019

In the spirit of summer soon approaching, we’re starting this post off with a little exercise. How does your company’s newsletter compare to the ones you were left thinking about in the exercise above? Find A Way Media’s Founder Chris Gillespie ( @cgillespie317 ) decided to figure it out for himself. They should be.

B2B 79

B2B Exercises Report Analytics 79