Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Social media – to show some leader personality and to leverage all of the other output. The goal would be to gain some traction on each of the four.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics.

Airlines 120

Airlines Exercises Fashion Print 120

PR in High Definition

JUNE 25, 2020

For example: Social media – Social media giants Facebook and Twitter both reported record user numbers across their platforms during lockdown. Despite this, engagement rates on Facebook fell to their lowest in 2020, and Twitter has followed the same downward trend.

Exercises 71

Exercises Employee Social Media Communications 71

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

” The blog is a reliable source of macro PR information and industry trends. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.”

Blogging 170

Blogging Writing Creativity Storytelling 170

PR in High Definition

JUNE 25, 2020

For example: Social media – Social media giants Facebook and Twitter both reported record user numbers across their platforms during lockdown. Despite this, engagement rates on Facebook fell to their lowest in 2020, and Twitter has followed the same downward trend.

Exercises 62

Exercises Employee Social Media Communications 62

Communications Conversations

NOVEMBER 10, 2021

As with most social media advertising, trial and error and testing are your friends. It’s an exercise in strategy, but also expectation management. Best practice #9: Don’t underestimate the power of analyzing timely industry news and trends. Best practice #3: The more narrow your target audience, the better.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Sword and the Script

MAY 19, 2015

It seems every few years I hear this but the retro-trend never actually see it materialize. Mass media, the web, social media were all destined to change customer service. Most people, I’d venture to say, will find this exercise challenging. It seems to me the same is true of customer service.

Infographics 60

Infographics Customer Service Exercises Software 60

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge.

Analysis 195

Analysis Media Trends Data 195

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Problems on social media.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. The airline, the first U.S.

Airlines 170

Airlines Employee Communications Exercises 170

Cision

OCTOBER 16, 2017

What are the big trends you are seeing in that direction? Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? And that’s like sort of a good clarifying exercise to start.

Media 202

Media Storytelling Technology Data 202

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

prTini

DECEMBER 9, 2016

The toolkit even offers icebreakers, exercises, and step by step talking points, meaning you don’t need any outside expertise to start this conversation. Beyond team headshots and the occasional event photo, most of us rely on stock photography for the images on our websites, in our blog posts, and on our social media feeds.

Policies 28

Policies Leadership Interviews Conference 28

PR in High Definition

JULY 28, 2021

The 24/7 news cycle lets us see and listen to what’s happening all over the world as soon as it happens and thanks to the social media machine, we’re able to instantly react to these stories and trends. So, keep your ear to the ground and use your local employees or PR agencies to help you define what works.

Social Media 71

Social Media Exercises Banking Employee 71

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. In today’s social media-driven world, a good crisis management strategy is more important than ever. Crisis communication is an important part of any business.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

5W PR

JULY 15, 2020

. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets.

How To 176

How To Media Guidelines Pitching 176

PRSay

AUGUST 14, 2019

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well. We have 130,000 employees.

Internal 66

Internal International Conference Public Affairs 66

Waxing UnLyrical

JANUARY 17, 2019

Do you have access to de-identified data within your product that could point to an industry trend? These results can be used for a press release, infographic, social media post and media relations outreach. This is a great team-building exercise and you could earn some local press for your efforts.

Leadership 81

Leadership Survey Education Exercises 81

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. We see three major trends for the coming year: The workplace will continue to evolve as “work from anywhere” and hybrid models become the norm. David Wills, Senior Vice President, Media Profile , Toronto, Canada. “I

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use.

B2B 60

B2B Infographics Interviews eBook 60

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Source: PR Academy annual qualification trends survey. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work.

How To 60

How To Software System Employee 60

Konnect Agency

MAY 15, 2020

If you’ve spent any time on social media in the last year or so, you’ve almost certainly heard of TikTok. TikTok is a popular social media app that allows users to combine visual and audio elements in short-form videos. The app (previously Bytedance) has grown steadily after acquiring its U.S.-based

Viral 52

Viral Video Social Media Creativity 52

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Action: Investigate the changing media landscape in the market or sector in which you operate. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164