Remove Ethics Remove Exercises Remove Social Media Remove Trends
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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83
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Approaching Teaching Social Media In the New Academic Year

Karen Freberg

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

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Does Free Speech Mean Unfiltered?

Mindful Marketing

Verbal restraint isn’t always ideal, but even common communication challenges like these can inform a newly trending social imperative—free speech. ” Of course, the nation’s founders couldn’t have foreseen social media and how it would be used both to bolster democracy (e.g.,

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Integrating Clubhouse in and out of the classroom

Karen Freberg

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. It’s a mobile app that brings audio first and at the forefront, allowing users to create rooms where people can talk – essentially bringing social back to social media.

Groups 96
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How Food & Beverage Brands Collaborate with Influencers to Create Cool Summer Vibes

Burrelles Fresh Ideas

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential. What are some hot summer trends in food and beverage influencers will be talking about?

Brand 40
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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

So why ask your PR team to guarantee media results? Ahem, by the way, that's against our code of ethics.). If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. instead of another tactic? to turn into a result?

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Behind the Headlines With Brandon Puttbrese

Cision

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What role does social media play in reputation and crisis management today? In a crisis, ethics has to be a top consideration.

Crisis 0