9 trends to watch for social media marketers

PR Daily

Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead?

5 social media trends to watch in 2019

PR Daily

The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year. Mark Zuckerberg once said, “Figuring out what the next big trend is tells us what we should focus on.”

Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

6 Important Trends That Will Impact Social Media for B2B

B2B PR Sense

Social media for B2B has become an integral part of PR -- so much so that the vast majority of journalists use these channels in their own reporting. Social networks are a part of life -- with politics for one -- witness President Trump -- being partly conducted on Twitter.

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Super Bowl 2019: Trends & Takeaways from a Social Media Professor

Karen Freberg

but what brings together many professionals across social media and marketing together: The Super Bowl Ads ! There were several brands that were able to interact with each other on social, while tying in to the game as well. Future of snark in social and branding.

How to Influence People Effectively With Social Media

Cision

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.

Social Media Mistakes

The Proactive Report

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Social media may be a new channel of communication, but it is still just that: communication.

Social media trends overview—what’s hot and what’s not in 2019

Agility PR Solutions

A comprehensive new report from AI-powered social marketing platform Socialbakers takes a deep exploratory dive into 2019’s hottest social media trends for comms industry pros and brands who want to work smarter in social media to engage with audiences at scale.

Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

Infographic: How Journalists Use Social Media in 2016

Cision

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. So master your email pitching skills, but continue to hone your understanding of how journalists use social media.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

Terry Hurlbutt, the show’s vice president and general manager of digital, has grown its target audience by 70 percent in less than a year through a digital expansion that delivers news and lifestyle stories across social media platforms.

Infographic: Are marketers fibbing about social media video efforts?

PR Daily

Marketers talk a big game when it comes to social media video. According to Animoto ’s “ State of Social Video Trends Report ,” the simple answer is no. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ].

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6 social media lessons from @PRDaily’s year on Twitter

PR Daily

After analyzing all 4,917 tweets from our @PRDaily handle, here’s what we learned about social media and the latest content trends. Social media newcomers take heart: Nearly everything the experts know will be worthless in a few years. Social Media

3 brands that use social media snark effectively (and deliciously)

PR Daily

Do you dream of dishing snark on your social media channels? What does it take to stand out on social media? Today, people are becoming more and more wary of inauthentic brands and content on social media. Marketing Social Media

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. The real question is how does this apply to your social media strategy?

Insider secrets for making the most of social media

PR Daily

Staying relevant on every major social media platform can seem impossible, not to mention draining. Are you taking a hard look at your social media strategy? Social media’s ever-changing environment can be difficult to navigate.

New report explores trends and preferences in social media marketing

Agility PR Solutions

Social media is increasingly essential to marketing success, yet many businesses don’t understand how to find the proper resources for the process. The post New report explores trends and preferences in social media marketing appeared first on Agility PR Solutions.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. We are talking about a rich digital identity that make your brand stand out, such as a regular blog, social media presence, and search engine optimization.

2018 PR Trends: Social Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed.

Amazon stirs social media pot with tongue-in-cheek hashtag

PR Daily

A good hashtag is crucial for social media marketing. Hashtags—words or phrases preceded by a pound (#) sign on social media—help catalog your posts and promotions and can help users find your content. Twitter calls these promotions “promoted trends.”

More Journalists Find Social Media Helpful, Useful to Assignments

Cision

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. While many were hesitant to accept these new communication channels when they debuted, journalists are now starting to embrace social media.

Journalists Less Skeptical, More Reliant on Social Media

Cision

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Click here to get the free Social Journalism Study now!

6 reasons to invest in organic reach on social media

PR Daily

Of late, engaging in organic or unpaid social media marketing has gotten a bad rap. Though this shift to a pay-to-play model is indisputable and continuing , it does not mean that brands should only use social networks for advertising. Social media is a customer care channel.

Using the Right Social Media Language

The Proactive Report

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Marketers, watch for these social media trends

PR Daily

Social media has reached a maturity level many once thought unfathomable. Think back to the early days of Friendster, MySpace and even Facebook: Who could have imagined then that in a matter of years several social platforms would grow into multi-billion dollar organizations?

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.

Is Social Media Changing the Role of Journalists?

Cision

Since the dawn of the Internet, the role of journalists and the state of the media have been in a constant state of flux. With so much information available to the public with just the click of a mouse, how do media professionals maintain their authority over the news?

Why Companies Should Be Training All Employees to Use Social Media

Cision

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Want to learn how to turn your employees into brand advocates on social media?

5 social media trends to watch in 2019

PR Daily

The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers. The thing about trends is that following them doesn’t guarantee success.

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4 Social Media Trends That Aren't Going Anywhere in 2019

PR 20/20

Every year we read tons of articles about the up and coming trends in social media and marketing. Every year we’re reminded that if we don’t start adopting these trends now, we’re going to fall behind in the new year. Keep up with the latest industry trends. Socia

Trends 101

How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Want more insight on how journalists view and use social media?

How Big Was the Buzz at Social Media Marketing World?

Cision

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge of tweets and posts from the 2,500 attendees. Social Media Marketing World was no different as attendees tweeted and tweeted…and tweeted.

Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Jay Baer: Are social media and journalism completely linked?

The Case for Customer Service Marketing: Social Media Marketing World Recap

Cision

When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. You’re in PR, communications, social media or any other marketing function.

6 rising social media trends that PR pros should watch

PR Daily

With a new year comes new changes, new goals and new trends; as the great Ernest Hemingway wrote, “It occurs first very slowly, then all at once.”. Social media trends are also on the move. Take a look at six social media trends on the rise: 1.

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Infographic: 6 social media marketing trends to watch

PR Daily

When it comes to social media marketing, one thing is certain: Nothing lasts forever. What must your social media team be prepared for? shares the social media practices that will likely be shaping the industry.

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How to tailor your videos for different social media platforms

PR Daily

Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. Marketing News Feed Breaking News Social Media