Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. Who will be needed to complete implementation of tools and technologies?

Analytics 170

Analytics Measurement Data Technology 170

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What role does social media play in reputation and crisis management today? What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

Solo PR Pro

NOVEMBER 10, 2020

If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic? How can I help you achieve our goals?

Communications 99

Communications Comparison Exercises Interviews 99

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That means adapting using tools such as social distancing, track and trace apps, and personal protective equipment. The virus has accelerated trends that were already underway not just in our industry but across every sector.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. What concrete evidence supports these messages?

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10.

Survey 72

Survey Technology Corporate Financial 72

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Anytime there is a connection to a word or phrase having a moment on social media, we say, go for it. A great example of a smart use of a trending word includes t-shirt companies that jumped all over the curious Presidential mistyped tweet – “covfefe.” We found this exercise to be useful.

Pitching 136

Pitching Writing Journalism Guidelines 136

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

DECEMBER 24, 2016

What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year. MarTech Today: Introducing the “influencer marketing technology landscape”. The Audience Gets a Vote in Paid Social; Unscripted Marketing Links.

Twitter 60

Twitter How To B2B Analytics 60

PR in High Definition

DECEMBER 16, 2019

It could be a new piece of technology that we’ve read about in the news, a new way of working that we’ve learnt from a podcast or a new way of thinking we’ve learnt from our friends. Most of us will probably read the latest headlines or social media updates or newsletters so why not try exploring a new platform? More exercise.

Exercises 62

Exercises Energy Social Media Resources 62

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge.

Analysis 195

Analysis Media Trends Data 195

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. What are the big trends you are seeing in that direction? Thanks, Chris, that’s the end of part one of our Earned Media Rising.

Media 202

Media Storytelling Technology Data 202

PR in High Definition

JUNE 25, 2020

For example: Social media – Social media giants Facebook and Twitter both reported record user numbers across their platforms during lockdown. Despite this, engagement rates on Facebook fell to their lowest in 2020, and Twitter has followed the same downward trend.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

For example: Social media – Social media giants Facebook and Twitter both reported record user numbers across their platforms during lockdown. Despite this, engagement rates on Facebook fell to their lowest in 2020, and Twitter has followed the same downward trend.

Exercises 62

Exercises Employee Social Media Communications 62

Shift Communications

JANUARY 19, 2016

When we exercise our courage, we know it. I believed influencer takeovers of social media accounts worked better as a social media marketing tactic than normal organic social posting. I would have walked away believing influencer marketing, despite being a clear marketing trend for 2016, was a lie.

Data 60

Data Exercises Analytics Social Media 60

Beyond PR

SEPTEMBER 14, 2016

Consumer health – Content discussing preventative measures, exercise, nutrition and dietary options, and other topics about controlling your own health. Consumer Technology. Technology may be a large component of life for most Americans, but it’s especially relevant to the Latino market. In this article, we learn that U.S.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Cision

DECEMBER 14, 2016

I think one of the cool aspects of this technology is that it’s an opportunity for a smaller business to scale a bit of their customer service; to perhaps appear bigger than they are. If this exercise demonstrates anything for you, hopefully it’s that chatbots are a (sometimes) elaborate tool for you to add to your social toolbox.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Sword and the Script

JANUARY 3, 2017

That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. 4) What is your assessment of this trend toward content marketing ? “In

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PR in High Definition

FEBRUARY 23, 2021

Hands up if you’ve started a new form of exercise this past year? Facebook was also making the headlines earlier in February for the ongoing fight against problematic social media content. You can get more technology news delivered daily to your inbox by signing up to our Firewire newsletter here. See what I did there?

Trends 115

Trends Facebook Exercises Google 115

Karen Freberg

OCTOBER 20, 2017

Brian Lamkin started the EDUMax conference shared this in his talk to the educators for EDUMax about how there are many challenges in education, and that Adobe understands how educators are on the frontline, being flooded with constant changes, expectations, and trends they need to be incorporating into their classes and work.

Creativity 40

Creativity Social Media Education Conference 40

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Technological crisis. A technological crisis is a massive problem within a business that is created by technology.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Karen Freberg

OCTOBER 16, 2021

Even though I am a professor who studies, consults and teaches in new technology, I am not what you call an expert in NFTs. However, I am excited and have a lot of enthusiasm to learn more about what, how, and why they are becoming the trend of the year in our field, and in society. Many have said that social media was the Wild West.

Case Study 85

Case Study Ethics Community Trends 85

Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. In TikTok’s defense, the Blackout Challenge predates the social media platform.

Privacy 72

Privacy Social Media Trends Video 72

5W PR

JULY 15, 2020

When media kits were first developed, they were folders containing typed paper and black and white photographs. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets.

How To 176

How To Media Guidelines Pitching 176

Prohibition

DECEMBER 17, 2021

In today’s social media-driven world, a good crisis management strategy is more important than ever. Information technology team. They will include first responders, relatives of customers, social media users, government representatives, regulators and more. Who needs crisis communication? Department leaders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. We see three major trends for the coming year: The workplace will continue to evolve as “work from anywhere” and hybrid models become the norm. David Wills, Senior Vice President, Media Profile , Toronto, Canada. “I

Trends 52

Trends Trade Shows Agency Communications 52

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.

Infographics 266

Infographics Communications Leadership Social Media 266

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Share your post liberally on social media. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

DECEMBER 30, 2016

Like some technological teddy. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. All the exercises and activities I want to do with my family. Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

Onclusive

NOVEMBER 16, 2023

We want it to be a valuable resource for anyone seeking to understand the candidates, issues, and forces at play in the 2024 election.    What is the Media Impact Analysis Dashboard?

Analysis 195

Analysis Media Healthcare Resources 195

Onclusive

NOVEMBER 16, 2023

We want it to be a valuable resource for anyone seeking to understand the candidates, issues, and forces at play in the 2024 election.    What is the Media Impact Analysis Dashboard?

Analysis 195

Analysis Media Healthcare Resources 195

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

But if you haven’t noticed the trend, you haven’t been paying attention. In the past three years, CEOs in sectors from technology to banking have spoken out on controversial or even divisive issues like immigration, marriage equality or climate change. ” Imagine!

Corporate 159

Corporate Reputation Nonprofit Guidelines 159

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Source: PR Academy annual qualification trends survey. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. And around that time, I was on a core team revisiting IBM’s values, and it was a profoundly interesting exercise.

Ethics 78

Ethics Employee Communications System 78