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How to Create Better Facebook Live Videos

Cision

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. But first….

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After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history. Facebook has weathered many storms in its 13-year history. Today that idea isn’t so crazy.

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Why Gen Zers Prefer Fortnite as a Social Platform to Facebook and Instagram

PRSay

Earlier this year, Pew Research Center reported that roughly 75 percent of Facebook users and nearly 60 percent of Instagram users visit those sites at least once a day. “Someone who wouldn’t try on a pair of Air Jordan’s in real life, for example, is more likely to with their avatar while playing Fortnite.”

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Facebook Redefines News. PR will Never be the Same

Flack's Revenge

Things like AP style, for example. We know a story starts with the lede , not lead, and about the reverse triangle approach to news writing. More of us are getting our news from Facebook , other networks and news apps these days. The post Facebook Redefines News. Most PR people are familiar with journalistic conventions.

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How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

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Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

We believe strongly in low-cost piloting of certain ventures before committing large chunks of budget, for example. In the end, we pared the tactics to a Facebook call-to-action and a strategically located photo opportunity outside a flagship store that featured – what else? Focus on simple ideas, packaged well.

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4 Ways to Link Facebook Posts to Business Outcomes

Cision

One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users. An example might be a unique Facebook landing page.

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