ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history. Facebook has weathered many storms in its 13-year history. Today that idea isn’t so crazy.

Facebook 157

Facebook Reputation Mobile Privacy 157

Cision

JANUARY 2, 2018

Chances are the answer is Facebook. Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

Melissa Agnes

SEPTEMBER 18, 2014

Though Facebook isn’t a leading source of information dissemination in a crisis , it is an important channel to communicate on if your organization has a strong Facebook following that will turn to your fan page for updates and to express themselves and communicate with you and others. The image below is a good example of this.

Crisis Communications 265

Crisis Communications Facebook Crisis Communications 265

Melissa Agnes

AUGUST 25, 2014

This discussion was first started because of the Ebola crisis and the fact that the Emory University Hospital was being attacked on Facebook because people were scared and against the fact that two missionary doctors who contracted the awful disease were being brought back to the U.S. The issue that Emory had to deal with on Facebook.

Crisis Communications 243

Crisis Communications Facebook Crisis Communications 243

Cision

MAY 6, 2016

In this post, I want to focus on Facebook Live as it is something I started experimenting with as the social media manager at Cision. What is Facebook Live? Facebook has steadily been releasing Live over the last several months. Why Does Facebook Live Matter? Cision’s first Facebook Live video had 20 (yes, 20!)

Facebook 0

Facebook Marketing Video Film 0

Mindful Marketing

OCTOBER 10, 2021

It’s been hard to find news feeds recently that haven' featured Facebook. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook. “Facebook has set up a system of incentives that is pulling people apart.”

Facebook 79

Facebook Social Media Government Employee 79

NewsWhip

NOVEMBER 20, 2019

Who were the top publishers on Facebook in October 2019? We’re getting towards the end of the year, and as we enter the final quarter, we took a look at the top publishers on Facebook for October 2019. . Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video.

Facebook 131

Facebook Viral Web Analysis 131

The Proactive Report

JULY 10, 2014

How does it remarketing on Facebook work? Then you can reach out to them later on Facebook and remind them of your site or content. There are two ways to do this: Pixel-based – You place a piece of code provided by Facebook on your website or newsroom. Create your own custom audience in Facebook using that data file.

Facebook 171

Facebook Advertising Advertising Digital PR 171

Critical Mention

SEPTEMBER 24, 2020

Here are four examples of earned media that have had a huge impact on different industries and movements this year. The post 4 Powerful Examples of Earned Media in 2020 appeared first on Critical Mention - Best Media Monitoring and Database Service. In today’s digital age, earned media can take many different forms.

Examples 130

Examples Transportation Media Tourism 130

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? For example, nbc had over 600 articles about pharma and came third, while Grit Post wrote four and had 10k more engagements on those four articles.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Cision

APRIL 7, 2016

When Facebook first launched, users searched for classmates and dorm room friends. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. Why the shift?

Facebook 120

Facebook Media Trends Mobile 120

Flack's Revenge

JULY 14, 2016

For example, in just a few short weeks, Facebook drew fire for apparent bias in their Trending Now feature. Facebook never stands still, always seems ready to shake things up to keep users engaged and coming back. Facebook never stands still, always seems ready to shake things up to keep users engaged and coming back.

Facebook 120

Facebook Marketing Media Journalism 120

Flack's Revenge

MAY 23, 2017

Things like AP style, for example. More of us are getting our news from Facebook , other networks and news apps these days. The post Facebook Redefines News. Most PR people are familiar with journalistic conventions. We know a story starts with the lede , not lead, and about the reverse triangle approach to news writing.

Facebook 120

Facebook Advertising Advertising Pitching 120

PRSay

JUNE 14, 2019

Earlier this year, Pew Research Center reported that roughly 75 percent of Facebook users and nearly 60 percent of Instagram users visit those sites at least once a day. “Someone who wouldn’t try on a pair of Air Jordan’s in real life, for example, is more likely to with their avatar while playing Fortnite.”

Instagram 147

Instagram Facebook Social Media Groups 147

Cision

APRIL 5, 2016

Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content! Facebook makes money by selling advertising.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

MAY 26, 2015

One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users. An example might be a unique Facebook landing page.

Facebook 120

Facebook Analytics Measurement Google 120

Communications Conversations

OCTOBER 8, 2021

Facebook and Instagram were down for six hours on Monday, and we all lost our minds. Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans?

Energy 68

Energy Facebook Reddit Pinterest 68

NewsWhip

MAY 13, 2022

This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April. Head over to the blog to see detailed examples of how you can monitor stories written about your brand or topic of interest, and compare them to stories about your competitors or other important narratives.

Facebook 78

Facebook Reputation Analysis Web 78

Communications Conversations

JANUARY 15, 2018

Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families. Which, as you may guess, could come at the expense of brands and their engagement and content strategies on Facebook.

Facebook 131

Facebook Video Brand Branding 131

Shift Communications

FEBRUARY 26, 2016

Facebook has finally released the new Reactions globally across the platform and the reactions have varied from like to love. This also means that monitoring posts on Facebook is a must. In the data export for Facebook analytics, any reaction is still simply a like. Sentiment Possibilities – Not Realities. Chel Wolverton.

Facebook 60

Facebook Analytics Analysis Data 60

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Given the addition of timeline to Facebook’s configuration, people on the hunt would do well to make Facebook work for them instead of the converse.

Facebook 160

Facebook How To Construction Insurance 160

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. Just look at the pressure on the comms team at Facebook, which has come to epitomize the struggle to do ethical work at a company that is acting in bad faith. Sometimes they are.

Ethics 361

Ethics Facebook Case Study Guidelines 361

Shift Communications

DECEMBER 11, 2014

This week, Facebook enabled the ability for everyone to search posts. Much like Google, you can head to Facebook and use the search bar to find old posts. For example, recently T-Mobile announced that SHIFT is working with them as an agency. Facebook SEO. What other advice would you offer given searchable Facebook posts?

SEO 155

SEO Facebook Brand Branding 155

5W PR

MAY 9, 2019

Perhaps this is why many firms prefer to advertise on Facebook: the platform offers a host of options for audience targeting. One brilliant tool is Facebook Custom Audiences. As long as your customers use the same contact information with Facebook, you’ll be able to target them. Website Traffic. App Activity.

Facebook 68

Facebook Advertising Advertising Mobile 68

Melissa Agnes

JANUARY 14, 2015

For example: Facebook has Safety Check , an Emergency “Check-In” Tool. And now Facebook has added a new collaboration to their list. Yesterday, Facebook introduced AMBER Alerts on Facebook. Apparently, the use of Facebook has helped locate several missing children over the years. Bravo, Facebook!

Facebook 140

Facebook Crisis Management Crisis Mobile 140

Prohibition

MARCH 24, 2020

Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media. With that in mind, here are our top tips to help you optimise you Facebook ads campaign: Ensure your assets are visually engaging . Facebook simply won’t keep serving the same content to it’s users.

Facebook 62

Facebook Advertising Advertising Social Media 62

Shift Communications

APRIL 11, 2018

Most recently, Facebook just experienced the classic example of a crisis communications case study. On March 17, The New York Times and other outlets reported how Cambridge Analytica used personal information to build a system that could profile voters by exposing the data of 50 million Facebook users.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Communications Conversations

JUNE 12, 2018

In particular, this quote struck a chord with me: “Facebook has a friends and family problem, meaning the tight-knit social fabric that drew us in — important or heart-warming posts from our moms, dads, sisters, brothers and besties — has all but unraveled. ” We all know this has happened over on Facebook. I get that.

LinkedIn 98

LinkedIn Facebook Trends Examples 98

Communications Conversations

AUGUST 19, 2019

My Talking Points Podcast partner, Kevin Hunt, is not a fan of Facebook. People are fleeing Facebook. Let’s face it: It’s just not cool to be on Facebook anymore. But, I’m going to stand tall for Facebook (or, at least try to). One of my favorite Facebook days of the year (the other: Halloween!).

Facebook 60

Facebook Groups Local Examples 60

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Communications Conversations

NOVEMBER 9, 2018

A few brands were leading the way (Target, at the time, was the example I liked to use), but most were still playing by 2012 rules (volume > quality) and posting 20-30 times a month on Facebook. Just one of many, many examples–I’ll pick on Home Depot. They had a whopping 39 posts in October on Facebook.

Facebook 74

Facebook Brand Branding Social Media 74

Rock the Status Quo

DECEMBER 1, 2016

Facebook Preferred Audience. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. When users spend more time on their wall, Facebook can show more ads and make more money. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

Facebook Preferred Audience. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. When users spend more time on their wall, Facebook can show more ads and make more money. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Presspage

FEBRUARY 6, 2018

The newsroom became instrumental in Marathon’s rapid growth to 3,000 followers on Facebook and 34,000 on LinkedIn. In part 1 of 3, we highlight three successful examples of communications professionals that reshaped their digital strategy with a newsroom focused approach. minutes reading the article.

Examples 87

Examples Strategy Communications System 87

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. And the popularity of live video only continues to grow; according to Facebook , two billion people watched a Facebook Live between 2016 and 2018.

Facebook 70

Facebook Film Video Mobile 70

Prohibition

MARCH 24, 2020

Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media. With that in mind, here are our top tips to help you optimise you Facebook ads campaign: Ensure your assets are visually engaging . Facebook simply won’t keep serving the same content to it’s users.

Facebook 48

Facebook Advertising Advertising Social Media 48