Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. The UK is suffering a collective breakdown triggered by the new media. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Action PR

AUGUST 15, 2019

Imagine you’ve got some great news to share with your local area. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you. Offering yourself as a local expert can be a great way to build up your profile too. Do your research.

Local 40

Local Print How To System 40

Communications Conversations

DECEMBER 16, 2014

A couple weeks ago, I was invited to a small, unique event at the Verizon “Concept Store” at the Mall of America. I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. Now that’s a different approach, I thought.

Case Study 131

Case Study Wireless Company Local 131

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. Perhaps you have a widespread international pickup to consider. Once your platform is in place, it’s time to tackle your monitoring setup.

How To 265

How To Media Software Agriculture 265

Stephen Waddington

APRIL 14, 2020

The COVID-19 crisis has hastened the structural changes already underway in newsprint media. A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102

Print Newspapers Crisis Local 102

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media? Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

Meeting 73

Meeting Automotive Engineering Journalism 73

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. However, this year, many of those larger events have been canceled or postponed. Yes, people still read print publications, especially in niche media.

Consumer 109

Consumer Travel Local Community 109

Stephen Waddington

OCTOBER 18, 2018

It’s a form of workflow borrowed from a media newsroom. This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day.

Tools 203

Tools Web Banking Wikipedia 203

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. What else is always changing is the media.

Media Relations 52

Media Relations Publicity Sports Media 52

PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. These types of media content present both problems and opportunities for your clients. Understanding earned but unwanted media. Funding fake or extreme “news”.

Communications 187

Communications Journalism Advertising Advertising 187

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Travel Retail 118

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. We chatted with her about her experiences at Condé Nast Italia, where she serves as the Social Media Director. Incorporating data into journalistic workflows.

Data 68

Data Trends Journalism Print 68

5W PR

FEBRUARY 22, 2023

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. The media is saturated with press releases, so it can be difficult to get yours noticed. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 88

Strategy Product Launch Brand Branding 88

Flack's Revenge

DECEMBER 11, 2014

As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China. Journalists from print media tend to be more conservative regarding news quality. It will be more difficult to get a story published in a print publication. What about for press events?

Transportation 201

Transportation Print Conference Technology 201

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1. In fact, analytics firm Parese.ly

Journalism 120

Journalism Social Media Media Study 120

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. Perhaps none have been affected more than print newspapers.

Newspapers 177

Newspapers Industry Print Journalism 177

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content.

Pitching 225

Pitching Print Conference Local 225

5W PR

DECEMBER 18, 2019

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. The media is saturated with press releases, so it can be difficult to get yours noticed. Live Events. You can organize the event yourself or be one of the sponsors.

Strategy 133

Strategy Marketing Trade Shows Video 133

Prohibition

AUGUST 29, 2023

Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Flack's Revenge

MAY 4, 2016

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. CTW It is an extremely ambitious undertaking, spanning ten days, two boroughs, and hundreds of lectures, satellite events, demos and art installations.

Creativity 120

Creativity Print Big Data Fashion 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. ” This applies to the media who cover business, whether they’re on the SMB beat or not. Smaller companies can seize sudden PR opportunities. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

JUNE 9, 2020

Media intelligence firm CARMA has recorded the incredible story of Captain Tom Moore’s £32.8m They then decided to be a little more ambitious and Captain Tom’s daughter Hannah Ingram-Moore asked her friend and company’s freelance PR consultant, Daisy Craydon , to promote the story to the regional media. It’s a lesson in life and PR.

Radio 89

Radio Skype Print Local 89

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Brand awareness and promotion. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. A colleague recalled the time she led the media outreach on a multi-city event for a razor brand. The editor was bemused by the snafu and wrote about the event after-the-fact resulting in a very good story. Proceed with caution!

Agency 136

Agency Pitching Construction Print 136

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2011 Update.

Communications 105

Communications Community Crisis Film 105

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. An incongruous message or delivery only raises suspicion that something is amiss, or is just a media ploy.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. Emerged Trends.

Trends 120

Trends Mobile Web System 120

The Stalwart Blog

JUNE 27, 2016

If you’re facing a crisis or have a question regarding parent letters, social media policies or board meeting video streaming, this is the group. We need to develop protocols for how to credit local businesses and the like that give to our schools. Then how should they be acknowledged online and in print--logo? link to business?

Financial 74

Financial Policies Print Resources 74

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2011 Update.

Communications 81

Communications Community Crisis Film 81

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Beyond working for clients, he trains Fortune 500 marketers on social media sales and the foundation of digital marketing.

Twitter 77

Twitter Radio Social Media Print 77

5W PR

APRIL 9, 2019

A business that gets involved in its local community achieves multiple objectives. Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Barokas

MARCH 22, 2018

Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. billion media impressions for VICIS. Social Media – The Shop. Media Relations – CanPay Debit. Our team’s work generated over 1.2

Public Affairs 49

Public Affairs Sports Engineering Local 49

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C., It makes you hungry!

Sports 113

Sports Retail Local Report 113