Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. Guest Post by Jen Zingsheim Phillips.

Financial 88

Financial Measurement Communications Agriculture 88

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. And the popularity of live video only continues to grow; according to Facebook , two billion people watched a Facebook Live between 2016 and 2018.

Facebook 70

Facebook Film Video Mobile 70

NewsWhip

MARCH 15, 2024

One of the first things I do when it comes to measuring the impact of a news story is to go into NewsWhip Spike and look at the velocity function, particularly which stories have the highest predicted interactions. One main way we accomplish this is doing research and reporting for special holiday events and offerings.

Data 78

Data Social Media Consumer Trends 78

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

JANUARY 22, 2024

Whether it’s setting a daily or campaign budget, advertisers can allocate resources based on their financial capacity an͏d objectives, ensuring a cost-effective and measurable approach. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events. This will help you track progress and adjust your strategy accordingly.

Strategy 80

Strategy Nonprofit Social Media Leadership 80

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. Watch the Facebook Live event or scan the session’s top takeaways below. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

5W PR

SEPTEMBER 20, 2023

Showcasing cultural events and festivals Cultural events and festivals are prime opportunities for travel PR strategies. PR professionals can promote these events, curate immersive experiences, and capture the essence of the celebrations through compelling content.

Travel 78

Travel Strategy How To Local 78

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. PESO measurement! On the most useless way of measuring engagement: A5: Measuring engagement by “shares” alone. measurepr A5 Measuring quantity of hits, impressions, views, etc., Integrate in @Amec Framework [link] #measurepr. Research this.

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. If they want to measure brand recognition #measurepr. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Media and Dave Griner of AdWeek.

Measurement 75

Measurement Media Banking Community 75

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. It was a fast-paced and fun event that was full of useful information. Not a one size, fits all plan.

Measurement 40

Measurement Comparison Banking Print 40

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

The Proactive Report

JUNE 18, 2021

Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. For example, the largest segment of Facebook users is 25 – 44 and slightly more men than women.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers. Another effective PR strategy is to organise events and promotions.

Retail 62

Retail Marketing Measurement Product Launch 62

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. If you have an event or celebrity to promote in a major media market radio may be the way to go. How Cision® Impact Measures Earned Media. Radio Stations.

Communications 225

Communications Marketing Radio Airlines 225

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. Please mark your calendars for Tuesday, June 14th from 1-2 pm ET and RSVP to our Facebook event.

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

JANUARY 29, 2013

She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. I thought measurement was Darth Vadar, hated it.But felt it was imp. Till then, happy measuring! measurePR Q1 A1 – p3.I

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Waxing UnLyrical

MARCH 13, 2015

With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” A1) At multiple agencies, worked closely w/ clients on much measurement trial & error. In 90s often heard “PR isn’t measurable!”

Measurement 40

Measurement Community Travel Data 40

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is a Press Kit ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 91

Measurement Social Media Media Internal 91

Waxing UnLyrical

NOVEMBER 20, 2015

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Create, measure, evaluate etc. Alexander Wilson also added: A4.

Measurement 40

Measurement Google Twitter Groups 40

Prohibition

AUGUST 25, 2023

Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. Leverage PR events for marketing: PR events, such as product launches, store openings, or charity initiatives, can be leveraged for marketing purposes. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Waxing UnLyrical

AUGUST 14, 2015

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. As did Gerard F. Corbett : A2.

Measurement 40

Measurement Analytics Google Tools 40

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear. Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. Influence requires relevance.

Fashion 180

Fashion Instagram Measurement YouTube 180

Sword and the Script

FEBRUARY 20, 2024

But before we dive into the summaries, here’s a quick plug for a free event I’m doing this Thursday with Michelle Garrett. The company’s measures are based on the pitches sent through their systems. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%).

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 139

Study Media Relations Media Measurement 139

PR in High Definition

OCTOBER 28, 2021

One thing almost nobody missed was that Facebook, WhatsApp and Instagram experienced an outage that lasted almost six hours. The company blamed an internal technical issue , that on top of affecting the functioning of Facebook’s platforms, resulted in issues with internal employees’ work passes and email.

System 62

System Social Media Policies Google 62

Waxing UnLyrical

JUNE 26, 2015

With four great guests on hand, we began to chat about measuring content. On some best practices for measuring content: A2: #1 measure is #engagement. On how PR pros can improve their design, delivery, and measurement of content: A7: My mantra.DO Dan Cohen , and the inimitable Fay Shapiro of commPRO.biz.

Measurement 40

Measurement Journalism Video Community 40

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

Waxing UnLyrical

MAY 29, 2015

And you can’t have a productive workplace if you’re not measuring it. We measure joy externally by seeing how many people are delighted by the work of our hearts and minds. kfyda There are two measures … the first is anecdotal. Ergo, Maddie + Rich = May’s #measurePR. ” #measurepr.

Measurement 40

Measurement Nonprofit Community Twitter 40

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. Mark is keynoting and it will be an amazeballs event. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Deirdre Breakenridge

MAY 24, 2016

From your networking and speaking events to your website and social media communities, get excited and “talk up” your show. Tip #4: Measure success with numbers. Podcast measurement is easy because you can go by the numbers. Tip #3: Spread the word about your show, everywhere you go.

Energy 190

Energy Mobile Community Measurement 190

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. May #measurePR event announcement. SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

PR in High Definition

OCTOBER 26, 2020

Misinformation seemed to once again be a big topic in the media this month with Bill Gates speaking out , and many content-sharing platforms announcing more measures to curb misleading information. Facebook also took action against QAnon by announcing that will be removing all QAnon pages from its platform ahead of the US election.

Facebook 71

Facebook YouTube Video Google 71