Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. Mark is keynoting and it will be an amazeballs event. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Were they paid? Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Critical Mention

APRIL 13, 2020

It seems almost silly at this point to say that we are living through an event with no precedent in the last past century. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time.

Media 111

Media Analytics Healthcare Crisis 111

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. Events were illegal almost, so did some, not soul searching I guess, but looking at what I wanted to do. Then they got Facebook. In Cambodia, Facebook is almost like Google. That turned everything upside down.

Ethics 83

Ethics Radio Sports Facebook 83

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. The March 16-17 statements come off as antiseptic and legalistic CYA – maybe not surprising since they were authored by Facebook’s VP and Deputy General Counsel.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. My favorite social media platform is…I’m still a Facebook fan—but for clients, I’m also big on Snapchat. I laugh the most at…my kid being silly.

Employee 120

Employee Agency Meeting Strategy 120

Beyond PR

FEBRUARY 20, 2017

Hold a Facebook Live event to announce the winner. Conduct interviews with the winner and post to various channels. Use those goals as metrics to measure against on both sides. You could decide that to promote the campaign, you will: Announce a contest on your blog, social media, and via email.

Marketing 101

Marketing Meeting Interviews Pitching 101

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Maxim Behar

JANUARY 28, 2024

First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. Everything is measurable, and for the first time, this is happening in media worldwide. This event will take place tomorrow. What can our listeners expect from this event?

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. It’s pretty clear from that interview, Mr. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. Yet that’s a post-event analysis…or is it?

Trends 87

Trends Marketing Mobile Web 87

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." I have friends who tell me that they don't want to hear about Facebook or Instagram because all they do there is lie and brag. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?"

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Contently - Strategy

SEPTEMBER 25, 2018

If such big companies like Facebook and Twitter are effectively giving people more visibility for using video, then people are going to start using it in droves. People have different goals and different measures of success. Some people come to us and say “We need a video for this event, it’s on Friday.”And

Marketing 111

Marketing Video Product Launch YouTube 111

Communications Conversations

MARCH 16, 2016

In the post, Mark refers to a partner he interviewed for his book who claims influencer marketing can be “cost effective.” Most media campaigns are measured in terms of the cost per thousand impressions,” he said. He mentions that he had a slightly negative view of Dell before the event. ” The metric of choice?

Marketing 60

Marketing Hotels Advertising Advertising 60

Waxing UnLyrical

DECEMBER 13, 2010

What surprised me (and not a little) is the way the media who were apprised of the event have portrayed this. NBC Washington, when it posted a blurb on the event, led with the headline, “ Caroling Flashmob to Spread Cheer, Ruin Commute.&# OK, that last part, I can see, since those are two possible outcomes of this. pts Settings.

Media 89

Media Facebook Twitter Film 89

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

NOVEMBER 3, 2010

We both like smart measurement. If you have specific questions you’d like me to ask Olivier during the chat, do leave them via a comment below, or on the Facebook event page (you can RSVP there as well, if you’d like). We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q.

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. In May, the #measurePR chat will focus on measuring media relations – a part of PR some love, some hate, and most of us love to hate! Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo. Decide your hashtag.

Twitter 107

Twitter Analytics Community Facebook 107

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? They write about hires, mergers and events in the business community. They came into the tournament with a fairly robust Facebook page , a Twitter feed with good momentum, and a new but fast evolving LinkedIn profile. It worked, too.

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. “The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

APRIL 12, 2011

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? Throughout graduate school, I have conducted in-depth interviews for all of my investigations.

Survey 92

Survey Interviews Social Media Education 92

Waxing UnLyrical

OCTOBER 26, 2016

In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers. Outage communications on Facebook are increasingly geared toward reliability and preparedness in advance of a storm and managing expectations for recovery afterward. When do they post? What did we learn?

Interviews 40

Interviews Analytics Social Media Survey 40

Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time).

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# In other words, something very unusual. This is definitely a palomino.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

JUNE 13, 2011

conference about 10 days ago, and it was a really great event; kudos to Geoff Livingston , Allyson Kapin and Shireen Mitchell for putting together not just a standing-room-only event, but one that was inclusive, highly interactive and chockfull of great ideas and takeaways for all. I attended the Nonprofit 2.0

Nonprofit 80

Nonprofit Community Meeting Conference 80

Waxing UnLyrical

NOVEMBER 15, 2010

Comment as pts moderator Lauren Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Erica Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

FEBRUARY 7, 2011

Comment as pts moderator 3HatsComm Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? I wonder how respondents were thinking about and defining ROI.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 6, 2010

Comment as pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

OCTOBER 12, 2010

I posted on Facebook to enlist the input of my runner friends, and, after plenty of encouragement to give it a try and lots of advice about how to get started, I actually started. Comment as pts moderator Lindsay Allen Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Until July, that is.

Twitter 85

Twitter Training Facebook Measurement 85

Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Comment as pts moderator Don Bartholomew Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

Measurement 60

Measurement Social Media Tourism Twitter 60

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. When I interviewed women about working in PR in the 1970s and 1980s , they universally described their initial experiences as ‘exciting’ having moved into the occupation by accident. Dr. Heather Yaxley. David Sawyer.

Communications 104

Communications Community Measurement Study 104