Stephen Waddington

MAY 19, 2020

Events and campaigns have shifted online but we’ve quickly learnt that it’s not possible to replicate physical campaigns or events in a digital space. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. A recent report by TVTY found that 67 percent of brands are planning to spend more on digital campaigns triggered by offline events. Encourage people to live tweet your events.

Social Media 120

Social Media Marketing Media Study 120

PR Conversations

AUGUST 9, 2011

How should you use Twitter for public relations events? Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly. We’ve used Twitter at events, and participated remotely in real world activities and those that only exist online.

Twitter 40

Twitter Social Media Conference Video 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

Government 103

Government Education Print Ethics 103

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Stephen Waddington

JANUARY 17, 2019

It reflects the innovation in digital media over the last 20 years driven by Facebook and Google. Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram. Measure and benchmark the results of your campaign based on your goal. Test and learn.

Media 103

Media How To Advertising Advertising 103

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. Of the approximately 3.2

Trends 120

Trends Mobile Web System 120

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Print and Digital Advertising. Bringing your brand alive at virtual and live events. Ways to use WordPress to promote events. Facebook for Business: Creative approaches to Facebook postings and advertising for results.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." I have friends who tell me that they don't want to hear about Facebook or Instagram because all they do there is lie and brag. I love doing big events. We've done an awful lot of events over the years. Everybody helps each other.

Leadership 59

Leadership Social Media Creativity Ethics 59

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

PR in High Definition

FEBRUARY 18, 2019

Eames identified that building trust among venue owners and event organisers would be key. Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%.

Engineering 67

Engineering Reputation Social Media SEO 67

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. pts Settings.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 10, 2010

But they happen, more and more, because I’m trying to show, through my blog, that I’m committed to spreading the good word about public relations, social media, and measurement. Comment as pts moderator Jen Marsik Friess Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Comment as pts moderator Herwin Icasiano Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

YouTube 54

YouTube Video Measurement Print 54

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Waxing UnLyrical

JUNE 2, 2011

say, food, travel, or upscale bloggers for my client, we’ve seen that 70% of my client’s Facebook fans are female. We wanted to use this to to gauge performance, and also set a benchmark against which we could identify our measurable objectives. A: The original PR consultant pitched a strategy focusing on mom bloggers.

How To 76

How To Pitching Local Interviews 76

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Facebook 107

Facebook Privacy Twitter Social Media 107

PR Conversations

JULY 20, 2015

Moreover, I’ve contributed to other areas, such as a steering committee for a charitable organization’s high-profile special event and a variety of volunteer roles (over numerous years) at the Art Gallery of Ontario. the shift boss for us volunteers) have ongoing roots in the theatrical world, as actors, writers, and stage or event managers.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

DECEMBER 22, 2020

Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. “PwC Shifting the live event budget. Source: PR Measurement ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

Cision

MARCH 21, 2016

Understandably, those working for digital outlets sided more strongly with this revenue-generating source, than those covering stories for traditional print outlets. Brands should continue to monitor and measure their efforts to determine what type of advertising works best for their business objectives and target audiences.

Trends 120

Trends Mobile Media Print 120

PRSay

JUNE 11, 2021

Developing a COVID-19 media list, we invited all reporters to our COVID-19-related events, such as our expert media briefings, school webinars and symposia. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 157

Publicity Social Media Report Fashion 157

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Another key approach is working alongside nonprofit organizations or neighborhood businesses on joint initiatives such as cause-related marketing campaigns or co-hosted events.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Maxim Behar

SEPTEMBER 4, 2023

There are billions of people in the world and millions of people who suddenly found themselves with access to sharing media content in their hands - mainly Facebook, as a platform for more detailed sharing of opinions and heated arguments, but also Instagram, Tik-Tok and Twitter, and most of them just didn't know what to do with them.

Social Media 52

Social Media Media Writing Web 52

NewsWhip

NOVEMBER 13, 2020

Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? . And measuring it is not easy. This gave us a new way to think about how we can measure and forecast cultural impact. The world that I was brought up in is tried and true traditional PR.

Agency 78

Agency Creativity Instagram Trends 78

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Facebook is what matters now that social has surpassed search as a traffic source: [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

The Proactive Report

MARCH 16, 2016

For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Ask yourself ‘how does this new event, product, announcement impact my life? Even if they’re a “print” outlet. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Ask yourself ‘how does this new event, product, announcement impact my life? Even if they’re a “print” outlet. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

Waxing UnLyrical

NOVEMBER 30, 2010

Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. Comment as pts moderator Herwin Icasiano Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Thanks so much for stopping by WUL!

Blogging 60

Blogging How To Social Media Community 60

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? How to Get Your First 100 Followers on Twitter, Facebook and Instagram ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

NOVEMBER 10, 2020

Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. As in, if you were scrolling through Twitter, Facebook or a news site and see your pitch subject line as the headline for your campaign would you: Click it? Photoshop and crop holding images for the website and social media. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

SEPTEMBER 2, 2010

Resource bingo Alex Talbott put it best: Echoing Alex’s thought, Jodi Gersh said on Facebook: And John Friedman : This is one of the best things about Twitter chats. Comment as pts moderator LaVonne Ellis Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

Twitter 82

Twitter Resources Conference Facebook 82