Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Marketing is a company-wide data opportunity. What’s the change? Why did you decide to make the change to CEO?

Communications 96

Communications Software Interviews Data 96

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. All powered by IBM Watson's cognitive technology. PulsePoint is a global programmatic technology company redefining digital advertising.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space.

Survey 60

Survey Data Brand Branding 60

Presspage

JUNE 23, 2021

Check out some more insights we shared in our webinar “ The foundations of a modern PR workflow ” about how Enterprise teams can optimize their workflow and address these challenges. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Maxim Behar

JANUARY 17, 2024

Personally, I had a strong motivation to step out of the shadow of my father who was managing the most successful enterprise in Bulgaria at that time - Balkancar and when I was assigned to work there after graduation, I did everything I could to escape from that profession. The interview was published in dir.bg Therefore - never stop.

Survey 64

Survey Study Course Financial 64

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. After all, enterprise software customers are likely to be watching the Super Bowl, tuning into election or inauguration news, or following stock market trend stories. CX goes hard.

B2B 120

B2B Customer Service Software Technology 120

Flack's Revenge

JUNE 28, 2017

Intervyo : The first and most advanced interview simulation engine. Veronica (I did not get her last name) said that Intervyo replaces resume and first-round interview screening. FirstPoint : They offer comprehensive and unique cellular cyber security solutions, protecting enterprise mobile and IoT devices.

Real Estate 120

Real Estate Wireless Mobile System 120

ImPRessions - Crenshaw Communications

APRIL 3, 2018

McGuire recognizes the draft as public event offering plenty of PR opportunity – including a chance for Tidwell to massage his poor image with a “walk-through” – an apology tour of light TV interviews. Plus, communications technology plays a crucial role in the plot. Crimson Tide (1995) — Crisis Planning.

Tools 170

Tools Government Crisis Public Affairs 170

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:03:23-0#.

Measurement 109

Measurement Video Technology Enterprise 109

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Paul: Darika, thanks for speaking with me today. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) And don’t be boring.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers. Bold emphasis added ].

B2B 116

B2B Marketing How To Survey 116

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. See item #1 here for more. How could that be?”.

Data 91

Data Enterprise Survey Instagram 91

PR 20/20

JUNE 13, 2017

Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business. Artificial intelligence is a suite of related technologies that include machine learning, deep learning, natural language generation (NLG) and more. These technologies are at varying levels of maturity.

Marketing 51

Marketing Technology Content Marketing Conference 51

Presspage

JUNE 23, 2021

A scattered tech stack When we say technology stack, we mean a set of tools and software components that help you run an application or project. Check out some more insights we shared in our webinar “ The foundations of a modern PR workflow ” about how Enterprise teams can optimize their workflow and address these challenges.

Communications 78

Communications Measurement Tools Enterprise 78

Ethical Voices

JUNE 20, 2022

Today, I have got my own enterprise and doing more in the world of cyber security. One issue that comes to mind was there was a fellow that was head of marketing with a technology company. One technology company I worked with, their new marketing person came in and she saw public relations as press agentry.

How To 52

How To Ethics Technology Course 52

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. How do you approach communication strategy for a large enterprise company versus a small startup?

Corporate 159

Corporate Groups Local Enterprise 159

Bianchi Biz Blog

OCTOBER 5, 2020

While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. Describe the craziest or most fun story you have written. Any article that meets that criteria is one that I’m proud of.

Transportation 92

Transportation Meeting Report Media 92

Bianchi Biz Blog

OCTOBER 24, 2022

It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data.

Meeting 60

Meeting Automotive Transportation Newspapers 60

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Another great example is.

How To 121

How To YouTube Pitching LinkedIn 121

Beyond PR

AUGUST 9, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:03:23-0#.

Measurement 65

Measurement Video Technology Enterprise 65

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Josh joins this Crain Communications company to move Advertising Age into the future of media and marketing technology.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Cision

SEPTEMBER 8, 2016

When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. It’s not necessarily about content or technology, he explained in his keynote. Conducting deep dive interviews. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Bianchi Biz Blog

NOVEMBER 9, 2020

These enterprises are integrating paid, earned, shared and owned media into a cohesive effort to build authority and position themselves as experts. Many companies – B2C and B2B alike – are adopting the integrated PESO model popularized (and copyrighted ) by Arment Dietrich CEO and Spin Sucks founder Gini Dietrich.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Flatiron Communications

JULY 5, 2022

I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions. As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies.

Conference 36

Conference Journalism Web Comparison 36

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. AMA CEO Russ Klein Marketer’s Confidence Interview. It all goes back to being a values-driven enterprise. Event marketing and the technology-enabled connectivity is a really powerful frontier that people are interested in.

Leadership 40

Leadership Survey Enterprise Conference 40

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology.

Marketing 50

Marketing Wireless Software Journalism 50

Beyond PR

AUGUST 25, 2016

Amazon.com serves consumers and AWS serves enterprises that need web based services. Bezos outlined this thesis well himself in an interview with The Hollywood Reporter. You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter. Nobody will watch.”

Storytelling 40

Storytelling Brand Branding Wireless 40

Norton's Notes

OCTOBER 17, 2014

I believe in a bit of technology and science and human interpretation. The social business is written by Rob Greenland and is mainly about social enterprise, and social innovation but I did enjoy reading about how he is getting on in his car free years and his love of cycling.

Blogging 77

Blogging YouTube Writing Fashion 77

Flack's Revenge

JANUARY 23, 2018

ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. Many are also excited about the potential of bitcoin to rock the world of money – and blockchain technology to revolutionize how we store and share information. The Right Communications and Technology Stuff.

Privacy 120

Privacy Film Technology Enterprise 120

Flack's Revenge

JANUARY 12, 2021

Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. Gartner, for example, is the strongest at influencing enterprise deals and driving revenue. That said, we most often help clients leverage unpaid relationships. Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.

Industry 76

Industry Marketing Enterprise Mobile 76

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time. At the end of the day, technology shouldn’t be driving decisions.

Marketing 63

Marketing Technology Data System 63