Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Customer research can be a full-time task, especially for enterprise organizations. Customer Interviews. ” Why should you invest in one-on-one interviews when there are audience research methods? The takeaway? Lack of resources.

B2B 137

B2B Company Survey Enterprise 137

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews.

Communications 107

Communications How To Banking Government 107

Wadds Inc.

NOVEMBER 11, 2023

The AI industry recognises the need to develop enterprise-level solutions. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. Improved prompting has already led to tools producing undetectable facsimiles of notable writers.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

She pitched the story, got a reporter to commit, facilitated the interview, and was promised it would run. Orchestrating media interviews. We don’t like to be on the outside looking in when it comes to media interviews or briefings. Before taking that position at a PR agency, consider these things that PR people sweat over.

B2B 159

B2B Interviews Enterprise Report 159

Stephen Waddington

MARCH 24, 2021

Katie De Cozar, PRCA Technology Group Chair and Head of Enterprise Technology, CCgroup 4. Simon Francis, PRCA Charity & Not for Profit Group Chair and Founder Member of Social Enterprise Campaign Collective 5. The last 12 months has seen a rise in hate speech directed to charity staff and beneficiaries. Who would you work for?

Ethics 178

Ethics Publicity Enterprise Groups 178

Flack's Revenge

JUNE 28, 2017

Intervyo : The first and most advanced interview simulation engine. Veronica (I did not get her last name) said that Intervyo replaces resume and first-round interview screening. FirstPoint : They offer comprehensive and unique cellular cyber security solutions, protecting enterprise mobile and IoT devices.

Real Estate 120

Real Estate Wireless Mobile System 120

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

Mark My Words

DECEMBER 18, 2022

Instead, she busily plots the next steps in other parts of her burgeoning career — chairing editorial conferences for her nascent newsletter or interviewing another luminary for her podcast. In Dua Lipa: At Your Service the singer interviews fellow A-listers in her own way. Dua Lipa, however, is not like most pop stars.

Film 60

Film Interviews Enterprise Fashion 60

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Enterprise monitoring may cost more. That’s when he started building a product in-house. Pricing for Propel ranges from $250-$600 per month.

Software 89

Software Pitching Measurement Enterprise 89

Ethical Voices

APRIL 17, 2023

That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise. The job is not to tell a story to get people to believe something, the job is to get the enterprise to be worthy of trust. Listen to the full interview, with bonus content, here.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Maxim Behar

JANUARY 17, 2024

Personally, I had a strong motivation to step out of the shadow of my father who was managing the most successful enterprise in Bulgaria at that time - Balkancar and when I was assigned to work there after graduation, I did everything I could to escape from that profession. The interview was published in dir.bg Therefore - never stop.

Survey 64

Survey Study Course Financial 64

Flack's Revenge

MARCH 8, 2022

“ Guest host Julia Galef interviewed Tetlock as Ezra was on paternity leave. The list goes on and on. But how many times have we heard “this will be the year of __ (fill in the blank: IoT, AI everywhere, VR)”?

Technology 156

Technology Comparison System Enterprise 156

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Marketing is a company-wide data opportunity. What’s the change?

Communications 96

Communications Software Interviews Data 96

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Narrative Science is the leader in Advanced Natural Language Generation for the enterprise. Production. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Presspage

JUNE 23, 2021

Check out some more insights we shared in our webinar “ The foundations of a modern PR workflow ” about how Enterprise teams can optimize their workflow and address these challenges. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. The team also clearly have lots of fun doing this – and get great results too.

Video 153

Video B2B Film Marketing 153

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

PR for Anyone

OCTOBER 18, 2023

Through interviews and research, the book becomes a reservoir of wisdom, offering readers a roadmap to not only embrace but thrive amidst the ever-evolving landscape of transformation. As Lipman unravels these stories, a compelling narrative unfolds—one that speaks to the transformative potential of purpose-driven reinvention.

Journalism 130

Journalism Enterprise Construction Technology 130

Flack's Revenge

JANUARY 23, 2018

The ICO is fertile ground for buzz creation, and a great platform to launch a blockchain or crypto-currency related startup – and we’ve seen many variants, spanning film making, casino junkets, philanthropy, finance and general enterprise tech. How do you build early interest among participants in a presale?

Privacy 120

Privacy Film Technology Enterprise 120

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

For a business software company, that may mean interviewing enterprise customers at a conference or soliciting feedback on social platforms. .” It’s part of research, but sometimes we don’t get enough “real-world” information about important audiences (even if that world is social media.)

Agency 140

Agency Enterprise Energy Retail 140

Shift Communications

DECEMBER 8, 2016

Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space. It also generated media interview requests to talk about the state of work and IT, and the data was repurposed to create original content and social posts.

Survey 60

Survey Data Brand Branding 60

Cision

MAY 25, 2016

In this interview, Jeff discusses how to engage your audience, why it’s important to be honest and open during a crisis and how a third-party advocate can benefit your brand. How do you approach communication for a large enterprise company versus a small startup? What was it like working at the economic think tank Milken Institute?

Enterprise 227

Enterprise Groups Policies Conference 227

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Various comms tools have different access levels for Enterprise organisations which drives me mad – “Who has our login for X product?” Paul: Darika, thanks for speaking with me today. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

APRIL 3, 2018

McGuire recognizes the draft as public event offering plenty of PR opportunity – including a chance for Tidwell to massage his poor image with a “walk-through” – an apology tour of light TV interviews. A brand’s best PR move is to back up its claims with actions. The Godfather, Part II (1974) – Government Relations.

Tools 170

Tools Government Crisis Public Affairs 170

Cision

MARCH 17, 2016

At their upcoming Cision webinar, “ How to Launch an Enterprise-Wide Content Strategy ,” on Wednesday, March 23 at 2 p.m. Consider holding focus groups and conducting interviews to gather even more data. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. Drive behavior.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content marketing has never been more important. Discover pain points by asking direct questions. Growing Competition.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Looking to buy enterprise software? There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Here are some of the most powerful. Creating depth of message.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers. Bold emphasis added ].

B2B 115

B2B Marketing How To Survey 115

Flack's Revenge

JANUARY 12, 2021

Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. Gartner, for example, is the strongest at influencing enterprise deals and driving revenue. That said, we most often help clients leverage unpaid relationships. Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) To keep the interview moving, it’s important to listen to the host’s verbal cues and wrap up your answer.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. Sand Hill: Mining an Untapped Vein of Enterprise Big Data.

Industry 71

Industry Marketing Enterprise Mobile 71

Contently - Strategy

APRIL 1, 2024

For enterprise B2B companies, the math gets even worse. Ask to interview them about the opportunities or challenges they face related to your market and what they would like to learn. Customer analytics can inspire the SEO content your target audience is looking for online.

SEO 52

SEO Engineering Writing How To 52

Contently - Strategy

FEBRUARY 22, 2023

Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer. Enterprise software provider SAP live streams conversations with its high-profile customers each month in a series called “Better Together: Customer Conversations.”

Video 132

Video Strategy Marketing Instagram 132

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.

B2B 77

B2B Media eBook Interviews 77

Mindful Marketing

JANUARY 16, 2022

It doesn’t take much business background to know that the goal of an enterprise is to build market share for itself, not competitors. As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers.

Local 80

Local Corporate Insurance Insurance 80

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite?

Measurement 109

Measurement Video Technology Enterprise 109