ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. After all, enterprise software customers are likely to be watching the Super Bowl, tuning into election or inauguration news, or following stock market trend stories. Organize before you write.

B2B 120

B2B Customer Service Software Technology 120

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers. Bold emphasis added ].

B2B 115

B2B Marketing How To Survey 115

PR 20/20

JUNE 13, 2017

Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business. Artificial intelligence is a suite of related technologies that include machine learning, deep learning, natural language generation (NLG) and more. These technologies are at varying levels of maturity.

Marketing 51

Marketing Technology Content Marketing Conference 51

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Twitter A journalist’s. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

Presspage

JUNE 23, 2021

A scattered tech stack When we say technology stack, we mean a set of tools and software components that help you run an application or project. Check out some more insights we shared in our webinar “ The foundations of a modern PR workflow ” about how Enterprise teams can optimize their workflow and address these challenges.

Communications 78

Communications Measurement Tools Enterprise 78

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. For our enterprise and feature stories, we always aim to incorporate the human element as well.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Ethical Voices

JUNE 20, 2022

Today, I have got my own enterprise and doing more in the world of cyber security. One issue that comes to mind was there was a fellow that was head of marketing with a technology company. First of all, I thought why are you writing a news release? Where I think this happens a lot is in the technology industry.

How To 52

How To Ethics Technology Course 52

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Josh joins this Crain Communications company to move Advertising Age into the future of media and marketing technology.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Cision

SEPTEMBER 8, 2016

When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. It’s not necessarily about content or technology, he explained in his keynote. Conducting deep dive interviews. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Norton's Notes

OCTOBER 17, 2014

I believe in a bit of technology and science and human interpretation. Zak Avery writes about everything Beer related, opinion pieces to beer related events and everything in between. Nadine from Jugglemum writes all about her daily juggle of being a mum and a business woman all rolled into one. They look amazing nice work.

Blogging 77

Blogging YouTube Writing Fashion 77

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

Flack's Revenge

JANUARY 12, 2021

Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. Gartner, for example, is the strongest at influencing enterprise deals and driving revenue. Read what they write and understand their research agenda to understand their thinking.

Industry 156

Industry Enterprise Trends Technology 156

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

AUGUST 10, 2015

This time management technique is designed to get you in an uninterrupted flow and keep you focused for 25-minutes at a time (I’m writing this is in a 25-minute block of time using a Pomodoro app on my phone). Do you know what technology consumers expect to see when traveling? Dragon NaturallySpeaking retails for $99.

Software 120

Software Mobile Video Examples 120

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Your new content offer can be a good reason for you to "check in" with key business or trade media, showing what your company has been up to—with an offer to interview the executive responsible for your content insights.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

FEBRUARY 5, 2015

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 103

Software Analysis Data Tools 103