Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. WTF is Design in the Enterprise? You can be forgiven for thinking that “enterprise design” is an oxymoron. Plus the field is not helped by its abundance of buzzwords which all kind of sound alike: user interface, user experience, enterprise design and customer experience. Enterprise Design Resources. The post Enterprise Design Tips and Resources, via NYETM appeared first on.

Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

One glaring example is the technology sector. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. The post Can Technology Companies Achieve Diversity?

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Agency Announcement: We’ve been listed in the Digital Enterprise TOP 100!

Prohibition

We’re absolutely delighted to share the news that we have been selected as one of the Digital Enterprise TOP 100. At Prohibition, we pride ourselves on being innovative, creative and transformational in our approach to the digital technology we use.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. WTF is Design in the Enterprise? You can be forgiven for thinking that “enterprise design” is an oxymoron. Plus the field is not helped by its abundance of buzzwords which all kind of sound alike: user interface, user experience, enterprise design and customer experience. Enterprise Design Resources. The post Enterprise Design Tips and Resources, via NYETM appeared first on.

Mapping the customer journey: How enterprise brands embrace it in their marketing plans

Agility PR Solutions

The post Mapping the customer journey: How enterprise brands embrace it in their marketing plans appeared first on Agility PR Solutions.

Full List: All of HubSpot's New Marketing Hub Enterprise Features

PR 20/20

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterprise marketing software. People hate enterprise software. Enter: HubSpot’s Marketing Hub Enterprise. And we’ve rounded up everything you need to know about the new Marketing Hub Enterprise.

4 Key Components of a Winning Enterprise Social Strategy

Cision

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. Here are four important aspects that need to be a part of your enterprise social strategy: Want more tips on creating your enterprise social strategy? Every brand knows the importance of social media.

3 Steps to Centralize Your Enterprise Content Strategy

Cision

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. At the recent “ How to Launch an Enterprise-Wide Content Strategy ” webinar, Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M; and Cision senior analyst Caitlin Jamali explored how to centralize your content strategy to reach the right audience and unify as a business.

Free webcast: Get ahead of your competition with enterprise video

PR Daily

Join Gwynne Dalseg, director of enterprise sales for the West Coast at MediaPlatform, and Shazia Haq, senior content marketing manager at MediaPlatform, as they offer new ideas for creating a leading video strategy that will energize your entire organization. In this session you will learn: How to persuade your leadership team to invest in technology that’s proven to increase transparency in the workplace. Discover the world of enterprise video, and elevate your digital strategy.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

5 PR tips for technology B2B companies

Axia PR

Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging. Instead, they look to other companies that benefit from their product offerings, which typically exist within the enterprise, cloud or back end.

Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

Technology utilization. data quality and management were the top two marketing technology challenges in 2016.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. Disclaimer: this is not your average end-of-year tips and tools blog post.

6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

Breaking Down PR’s Fourth Wall with ABM

Flack's Revenge

If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. Campaign Analysis Marketing Tech Tech PR Technology ABM B2B PR public relations sales

Building Bridges to Media and the World in Jerusalem

Flack's Revenge

With over 200 dynamic entrepreneurs in the business, social and cultural enterprises, the JVP Media Quarter houses startups, VC Fund JVP, an early stage incubator, the Siftech Accelerator and many more. Agency news Current Affairs PR PR Tech Public Relations Tech PR Technology Jerusalem Venture Partners JVP launch public relations startup tech technology VCAddressing the JVP meetup with Pnina Ben Ami.

How to Stand out at a Noisy Trade Show (MWC Field Guide)

Flack's Revenge

Cloudify Spire connects and controls distributed networks, devices, and applications from the core to the edge – it is a great answer to the pressing need to bring sprawling IoT and other edge devices into the fold and help enterprises and telcos deploy SD-WAN and 5G. PR PR Tech Public Relations Tech PR Technology marketing MWC public relations technology trade showI am often asked by clients how to build trade show buzz and booth traffic.

I‘m in PR: What’s the Big Idea?

Flack's Revenge

In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. Salesforce did not invent CRM – but they pioneered enterprise software in the cloud. Campaign Analysis Public Relations Social Media Tech PR Technology brand advertising PR publicityThey huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen.

Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. Enterprise search is not knowledge management. Because if martech is marketing, then businesses merely need to buy some technology. Technology is the practical application of science. Marketing B2B marketing marketing marketing automation martech tech TechnologyNot any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity.

B2B Marketers: Even more data is coming, are you ready?

Shift Communications

Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. Just a few examples: If you’re a SaaS provider, understand how different departments within your enterprise client interact (e.g. Data is coming to every level of the enterprise, and B2B Marketing needs to understand, embrace and lead from the front.

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Cracking the Quadrant – Confessions of a former Gartner Analyst

Flack's Revenge

It was great info, and relevant for companies seeking to improve their standing and results with analysts and enterprise IT decision-makers. The speaker cited Hill and Knowlton annual surveys, which consistently show that analysts have the most impact when it comes to enterprise IT purchasing decisions, compared with other sources of influence/info. Interestingly, Gartner also holds sway over SMBs – even though the firm chiefly covers tech used by large enterprises.

6 Common PR Mistakes Made By Startups

ImPRessions - Crenshaw Communications

The stakes feel higher, and the race tougher, than at a more established enterprise. But the work of media relations remains highly personalized and relatively inefficient in technology terms. Crenshaw Communications imPRessions public relations technology startup PRMy team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership.

ICOs, the new Press Release for a Blockchain World

Flack's Revenge

ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. Many are also excited about the potential of bitcoin to rock the world of money – and blockchain technology to revolutionize how we store and share information. The Right Communications and Technology Stuff. Agency news Tech PR Technology bitcoin blockchain cryptocurrency Ethereum ICO launch PR startup

Social Tools Summit Wrap

Flack's Revenge

SocialChorus enterprise social. SpredFast enterprise social. Events PR Tech Public Relations Social Media Technology marketing social media social network social toolsI enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media.

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. c) PR Tech Reviews based on my review of the technology (1-2 per year).

What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. After all, enterprise software customers are likely to be watching the Super Bowl, tuning into election or inauguration news, or following stock market trend stories. The latest technology for scaling content marketing may be the most promising.

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Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

FirstPoint : They offer comprehensive and unique cellular cyber security solutions, protecting enterprise mobile and IoT devices. Events Marketing Networking NY Tech Tech PR Technology Israeli NYSE startup techI enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here ). So when Axis CEO Ed Frank invited me back, I quickly said yes, and attended yesterday.

{PR}edict: Predictive Analytics and the Future of PR, Part 5

Shift Communications

Once predictive capabilities become available to general business users, I expect enterprising PR professionals to adapt the software to PR-specific tasks. PR practitioners who want to increase their impact and results will make use of these technologies every day to always be one step ahead of the news. Vice President, Marketing Technology. Artificial Intelligence Marketing Marketing Technology Predictive Analytics Public Relations

Dawn of the Intelligently Automated Agency

PR 20/20

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises.

How to Overcome Startup PR Challenges

Flack's Revenge

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. So just adding “technology” to PR does not shed much light. A tried and true tactic in technology is sowing FUD: fear, uncertainty and doubt.

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What does the future hold for AI, Big Data and analytics?

Agility PR Solutions

With 90 percent of enterprises already investing in AI technologies, the steady momentum shows immense opportunities for growth—for both technology providers as well as the customers they serve. 2018 was an unmatched year for the tech industry, with several sectors including artificial intelligence, big data and analytics garnering increased investment and innovation.

Wanted: Senior Account Executive

ImPRessions - Crenshaw Communications

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.)

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Our Customers are Shaping the Future of Media Monitoring – Here’s How

Onclusive

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy.

Digital identity crisis—brands grapple with personalization, security challenges

Agility PR Solutions

New Deloitte research reveals that growing consumer expectations, a breakdown of traditional “walls” and emerging technologies have given rise to a digital identity crisis.

PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Onclusive can already show you what earned media is delivering the best results for the business – the Ozmotik technology is a chance to amplify that across a network.

Journalists on the move – Week of April 27

Agility PR Solutions

USA AND CANADA Follow us on Twitter @Press_Moves News and Media Reuters: Tom Lasseter (@TomLasseter) has been named Enterprise Editor on the global finance and markets team. Broadcasting CNBC: has hired Technology Correspondent Sam Shead (@Sam_L_Shead). Here you have it!

Cybersecurity Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Dark Reading is perfect for enterprise IT and network security professionals, providing the most up-to-date information about products, management strategies, architectures and security policy.

Employees and earned media driving tech solutions in the workplace

Agility PR Solutions

New research from PR and social media agency Uproar PR finds that employees are recommending enterprise tech solutions to their employers—and they’re learning about those solutions from the media. The firm’s recent survey—conducted in an effort to find the effectiveness of earned media compared to advertising and word-of-mouth campaigns for enterprise technology—discovered that 54 percent of […].

Getting a READ on social media influencers

Shift Communications

An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. Vice President, Marketing Technology. Analytics Influence Marketing Marketing Technology Social MediaInfluencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. Who is influential? What constitutes influence?

How the “post-digital” world creates opps for better personalized experiences

Agility PR Solutions

The enterprise is entering a new “post-digital” era, where success will be based on an organization’s ability to master a set of new technologies that can deliver personalized realities and experiences for customers, employees and business partners, according to Accenture Technology Vision 2019, the annual report from Accenture that predicts key technology trends that will redefine […].

What it takes to Succeed in the Digital Workplace – A Better Understanding of Mobile

PRSay

Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.” In its 2016 Cool Vendor report on the Digital Workplace , leading industry technology analyst group, Gartner, makes the important observation that “[as] consumerization drives more digital dexterity in employees’ lives outside work, it’s becoming more tenable for enterprises to pursue mobile-centric means of communicating with employees.”

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