NewsWhip

JUNE 2, 2020

25-50 employees. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting.

Case Study 78

Case Study Study Viral Data 78

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Even a tiny company can challenge competitors for customers, employee talent, and visibility.

Small Business 168

Small Business SMB Local Viral 168

NewsWhip

OCTOBER 11, 2023

That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors. The issue boils down to: most brands focus on global issues that have already surfaced.

Reputation 78

Reputation Retail Nonprofit Viral 78

Prohibition

MARCH 15, 2023

VAR is a huge presence in modern football and the assistance of video technology to analyse fouls and decisions remains a huge topic of debate. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia. Ronaldo was keen, Serena not so much.

Video 62

Video Case Study Sports Creativity 62

Cision

JUNE 10, 2016

Fast forward 20 years and millennials are more technologically- skilled workers and communicators entering the workplace. This holds true for new employees and post-college graduates entering the workforce. This is exemplified in the rise of bloggers, influencers, and viral videos. The thought process is this: Get a job.

How To 120

How To Marketing YouTube Study 120

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees.

Storytelling 60

Storytelling Local Community Case Study 60

PRSay

DECEMBER 18, 2019

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. In an Oct.

Corporate 100

Corporate Crisis Management Crisis Government 100

Polaris

FEBRUARY 16, 2015

It started when one of the displaced employees went to the media to tell his side of the story. It was a sad story that pretty much went viral. And it didn’t stop until RBC’s chief executive Gord Nixon issued an apology promising the 45 employees they would all find comparable employment at the bank.

Banking 100

Banking Media Local Survey 100

Prohibition

JANUARY 17, 2022

While some fear new technology and its influence on the world of PR, others embrace it. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Let people know that more information is coming soon. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Steve Barrett: We’ve all seen those go viral haven’t we?

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. So which one garnered more interest according to Google trends? Gamification.

Mobile 101

Mobile Community System Social Media 101

PR in High Definition

DECEMBER 13, 2017

Uber came under fire after an employee blog went viral, detailing a culture of sexism. Whilst the technology is still at its early stages, brands and comms professionals need to work together and start thinking about how they can use mixed reality to their advantage. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Waxing UnLyrical

APRIL 3, 2012

Keeping the IBM flash mob in square focus, while IBM was one of the first technology firms to champion the idea in India, using social media ( Twitter ) has only helped to further the reach of this effort. While IBM India pulled together a great show, there were aspects of the event that deserved more attention, particularly on Twitter.

YouTube 87

YouTube Viral Social Media Video 87

Mindful Marketing

MARCH 21, 2020

” Best Buy : “The first [goal] is to protect our customers, employees and their families. .” ” Best Buy : “The first [goal] is to protect our customers, employees and their families.

Viral 75

Viral Marketing Retail Transportation 75

Sword and the Script

MARCH 22, 2016

Critical to exceptional client service, is the Achilles heel of employee turnover. Technology Adoption and New Services. Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters. Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Trends Small Business 60

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. The story generated millions of positive news impressions for the brand and this truly special employee.”. Huffington Post , Elyse Wanshel, Beloved McDonald’s Fry Cook Honored With Huge Retirement Party. “PR

Print 60

Print Media Travel Wireless 60

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s free, why not give it a go now?

Tools 136

Tools Publicity SEO Measurement 136

Onclusive

JUNE 1, 2023

Unlike marketing, where an influencer’s job is to help promote and sell a product, a PR influencer focuses on building relationships and trust between an organisation and its stakeholders whether that’s customers, employees, investors or the media. Identify de-influencers or detractors Yes, that’s right.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it? The Key Steps.

How To 198

How To Real Estate Web Case Study 198

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. “You It was a brand win.

Film 48

Film Marketing YouTube Advertising 48

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates. To connect with Katie, you can follow her on Twitter.

Social Media 78

Social Media Strategy Media Reputation 78

Cision

AUGUST 31, 2015

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Last Thursday, the 2015 xPotomac Conference in Washington, D.C.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Information technology team. Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. This also works for viral content – like a retweet on Twitter. Second, the platform is built on modern technology. So, how can it possibly compete? Workspaces.

Tools 158

Tools Media Software Analysis 158

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. . — Kristi Hines (@kikolani) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it? The Key Steps. Define goals.

Real Estate 57

Real Estate How To Web Case Study 57

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. Is High-Deductible Health Insurance Worth the Risk?

Strategy 60

Strategy Print Insurance Insurance 60

The Stalwart Blog

APRIL 26, 2020

I’ve learned more about technology in the last three weeks than I’ve known in the last five years. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Phone videos become viral, whether it’s legitimate or not. I like your graphic behind you.

Crisis 78

Crisis Local Facebook Social Media 78

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

David PR Group

JULY 28, 2015

He frowned as we upped the count to likely north of 50, when considering the camera-phone-bearing customers and employees. We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices falls, and they become easy to monitor with web-based technology.

Reputation 40

Reputation Viral Privacy Retail 40

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. However, the other industries like travel, technology, and healthcare boasted a better average engagement rate (70 percent) and finish rate (60 percent) in 2019. Focus on employee education and advocacy. Focus on employee education and advocacy.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

JULY 14, 2015

That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Your content will not go viral and you shouldn’t try. If you enjoyed this post, you might also like: Scale Content Marketing: Employees are the Secret .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. On the contrary, Ashton emphasizes that older employees are far from being a financial burden. The Impact of Technology Technology has had varied impacts on different age groups.

Technology 130

Technology Study Social Media Resources 130

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28