Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Steve Barrett: We’ve all seen those go viral haven’t we? And that’s like sort of a good clarifying exercise to start.

Media 202

Media Storytelling Technology Data 202

Prohibition

JANUARY 17, 2022

While some fear new technology and its influence on the world of PR, others embrace it. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Try to identify any trends in the comments. Keep the conversation fresh.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

APRIL 3, 2012

Keeping the IBM flash mob in square focus, while IBM was one of the first technology firms to champion the idea in India, using social media ( Twitter ) has only helped to further the reach of this effort. While IBM India pulled together a great show, there were aspects of the event that deserved more attention, particularly on Twitter.

YouTube 87

YouTube Viral Social Media Video 87

Sword and the Script

MARCH 22, 2016

Critical to exceptional client service, is the Achilles heel of employee turnover. Technology Adoption and New Services. Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters. Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Trends Small Business 60

Mindful Marketing

MARCH 21, 2020

” Best Buy : “The first [goal] is to protect our customers, employees and their families. .” ” Best Buy : “The first [goal] is to protect our customers, employees and their families.

Viral 75

Viral Marketing Retail Transportation 75

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. Fox’s levitating hoverboard from the movie, “Back To The Future”.

Film 48

Film Marketing YouTube Advertising 48

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. This also works for viral content – like a retweet on Twitter. Second, the platform is built on modern technology. So, how can it possibly compete? Workspaces.

Tools 160

Tools Media Software Analysis 160

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Your content will not go viral and you shouldn’t try.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. On the contrary, Ashton emphasizes that older employees are far from being a financial burden. The Impact of Technology Technology has had varied impacts on different age groups.

Technology 130

Technology Study Social Media Resources 130

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. On Monday CEO Sundar Pichai told employees that the memo had violated company rules.

Google 185

Google Reputation Engineering Internal 185

NewsWhip

MAY 27, 2021

Gannett furloughed from all over, but for example, Gannett furloughed employees, I think, at over 100 newspapers? My second would be technology. We need to make technology work harder for every patient everywhere. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The story of a new blood-testing technology for clinical tests that needed only a single drop of blood was irresistible to media, and founder Elizabeth Holmes was a PR dream. But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202