Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point? PR tech mentions.

SEO 130

SEO Content Marketing Marketing Software 130

The Proactive Report

NOVEMBER 21, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Small Business Version. Content Analysis.

Social Media 162

Social Media Media Analysis Data 162

Konnect Agency

MARCH 31, 2020

Work with them to ensure your people have what they need to succeed in terms of technology – laptops, devices, wires, dongles, Wi-Fi, etc. And, with all the technologies in place, in times like this motivating your team is vital. Many of our teams are 100% working from home for the very first time.

Resources 85

Resources Crisis Healthcare Creativity 85

Reputation Us

NOVEMBER 15, 2021

The proliferation of data, technology and automation has transformed the composition of companies’ assets. Employee abuse. A reputational crisis can happen to any business of any size. Cyber-threat insurance : Cyber-threat insurance is the most common policy required by small businesses. Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. I really like telling stories.

Ethics 105

Ethics Data Training Agency 105

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Yet businesses continue to fall short when it comes to diversity, equity and inclusion (DEI) in the workplace. One glaring example is the technology sector.

Technology 248

Technology Company Enterprise Community 248

Solo PR Pro

MAY 17, 2022

From temp to small business owner. As Steigman Communications has evolved, so too has technology. When Daria started the business, there was no email. But ultimately, you’re doing this to either build a business or have work-life balance. For Daria, that why is because she’s a much better consultant than employee.

Meeting 98

Meeting Agriculture Energy Travel 98

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away.

Creativity 111

Creativity Data Measurement Product Launch 111

Waxing UnLyrical

JUNE 21, 2018

As technology develops, software and consumers become increasingly integrated. Tip #1: Seek Out Employee Evangelists. The very first step is to get your own employees fully bought-in to the vision and purpose of your company. Having engaged employees is at the heart of social public relations. Guest Post by Brooklin Nash.

Brand 50

Brand Branding How To Employee 50

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

Cision

MAY 18, 2016

Using digital technologies as one of our resources, it is also easier and more efficient for our team to analyze and predict market tendencies, run highly precise search and track competitors’ activities. . How do you approach communication strategy for a large enterprise company versus a small startup? Is there any downside?

Corporate 159

Corporate Groups Local Enterprise 159

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Ethical Voices

APRIL 3, 2023

We’re not in a technology company. We really do bend over backwards, and our board and our team is really on board with bending over backwards for the small business owner and the rest can take care of itself. I go back to technology, data privacy, and AI. We’re a nonprofit trade association.

Ethics 78

Ethics Privacy Data Financial 78

Sword and the Script

FEBRUARY 17, 2015

In the words of eMarketer, “They want to make sure they’ve made the right choice in buying technology from a top company that shares expertise from industry leaders.”. Brands shell out big bucks for loyalty programs, which generally center on additional transactions and repeat business. Build loyalty. Fuel word-of-mouth.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Sword and the Script

JANUARY 14, 2020

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 4) Before Auto Care, you worked for a PR technology vendor. How has the transition from a business to an association gone for you? employees in the U.S. – It’s massive – 4.6M

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The Rise of Agency New Business Development. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Solo PR Pro

APRIL 16, 2019

Sweet Process allows you to document repetitive tasks so that you can see what work you can free up, eventually sharing with contractors or employees. This is the perfect tool to begin to capture your business systems. Sighted is an online invoicing tool perfect for small businesses and solopreneurs. Free trial).

Tools 49

Tools Newspapers YouTube Small Business 49

Shift Communications

FEBRUARY 3, 2016

You wouldn’t approach a meeting with a prospective customer that way, and this reporter has the capability to reach many prospective customers, current customers, investors and employees. That’s when I thought of the idea for a collar that could use cloud technologies to track dogs if they are ever lost.

Interviews 60

Interviews Media Training Training Trends 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. Logistics, D2C, franchising, business planning, and operations management are his core expertise.

Social Media 86

Social Media Media Mobile SEO 86

Konnect Agency

APRIL 6, 2021

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. Industries such as hospitality, travel, entertainment, and food service suffered greatly.

Travel 52

Travel Film Guidelines Consumer 52

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. Similarly within organisations, thousands of employers support employee volunteering and other community projects.

Communications 104

Communications Community Measurement Study 104

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. I’ve learned more about technology in the last three weeks than I’ve known in the last five years. Steve Smith: Yeah.

Crisis 78

Crisis Local Facebook Social Media 78

Waxing UnLyrical

AUGUST 9, 2018

Structuring your content enables customers to find your message more easily online and employees to redeploy it more efficiently into multiple formats and media types. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses. What is Intelligent Content?

Writing 72

Writing eBook Case Study System 72

Cision

AUGUST 26, 2015

He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Social media speaker, social media strategy consultant, author of “Maximize Your Social” and founder of Maximize Social Business.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. Marketing technology doesn’t exist without data. It’ll be worth our while. It is the Achilles heel of any organization.

Marketing 64

Marketing System Data Tools 64

Sword and the Script

AUGUST 12, 2014

It seemed like a reasonable pivot and I took a job which hired employees on a state grant for an hourly wage. I took advantage of the firm’s memberships in local technology associations and volunteered for a committee or two. I didn’t have much cash for fun, so I put my focus into work. I networked.

How To 115

How To Film Agency Corporate 115

Sword and the Script

JULY 14, 2015

That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Still there are obstacles in big brands that small businesses never encounter. It large organizations it’s much harder.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Burrelles Fresh Ideas

JUNE 13, 2023

To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts. Conclusion Small businesses can achieve remarkable PR results without spending a fortune on advertising or public relations agencies. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

MAY 5, 2016

This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. To my future employees. Today, with all the necessary paperwork and permits in hand, I’m declaring this a business.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. Encourage employees to share the content asset across their social and professional networks for broader distribution (assuming higher engagement is the goal).

eBook 120

eBook Product Launch Software Internal 120

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. Entrepreneur On Fire is a podcast created for you, the Serial Entrepreneur, Side-Preneur, or Small Business Owner.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

FEBRUARY 11, 2015

This would mean that all businesses with 250 employees or more will be required to publish annual anonymised details about the hourly pay of men and women they employ. There are 10 consultancies with 200 or more employees, all of which could lead by example by publishing their gender pay data.

Government 60

Government Training Ethics Employee 60

PR Fuel

OCTOBER 16, 2018

Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful. For small businesses, it’s always nice to know who started the company and why. Make sure to keep it updated.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Every employee needs media training. Susan Kostal | Stet.

Marketing 167

Marketing Employee Content Marketing Training 167