Content Marketing Employee Small Business Technology 
Sword and the Script
NOVEMBER 23, 2019
Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.
Sword and the Script
FEBRUARY 2, 2022
SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point? PR tech mentions.
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Cision
AUGUST 23, 2017
From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. He specializes in SEO and Content Marketing activities.
Sword and the Script
FEBRUARY 17, 2015
Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program. Brands shell out big bucks for loyalty programs, which generally center on additional transactions and repeat business.
Sword and the Script
AUGUST 13, 2019
In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 3) September 15, 2014: Visible Technologies.
Sword and the Script
JULY 14, 2015
Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.
Waxing UnLyrical
AUGUST 9, 2018
What is Intelligent Content? Intelligent content is essentially structured content. Structuring your content enables customers to find your message more easily online and employees to redeploy it more efficiently into multiple formats and media types.
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