Onclusive

DECEMBER 7, 2023

Content Downloads This is vital for any PR teams that also publish their press releases on their website. Content downloads tracks the number of downloads of content assets, such as whitepapers, ebooks, or reports. PR activity like this could boost your brand awareness and your share of voice in the long-term.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Content Downloads This is vital for any PR teams that also publish their press releases on their website. Content downloads tracks the number of downloads of content assets, such as whitepapers, ebooks, or reports. PR activity like this could boost your brand awareness and your share of voice in the long-term.

Measurement 195

Measurement Analysis Reputation SEO 195

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations.

eBook 186

eBook Policies Government Engineering 186

Doctor Spin

APRIL 5, 2023

At its core, PR is all about building trust with your audience through strategic communication. By sharing stories, insights, and industry news with their customers through press releases , social media posts, and other PR tactics, B2B organisations can foster trust and loyalty among their customers. Increase revenue and profitability.

B2B 52

B2B Strategy eBook Small Business 52

PR Fuel

JULY 12, 2020

In the age of social media, you might not have ever considered just how valuable something like an online press release can be. Here’s what you should know about online press releases, how to use them, and why a distribution service is valuable. Press Release Distribution Is Invaluable to Your Brand.

SEO 69

SEO Engineering Web eBook 69

Doctor Spin

OCTOBER 16, 2023

Owning the Definition: Digital PR Capabilities Digital PR capabilities (click to enlarge) Digital PR Capabilities As digital PR specialists, we must champion a comprehensive understanding of digital PR and educate our clients, colleagues, and the public about our discipline’s true scope and value.

Digital PR 83

Digital PR SEO Engineering eBook 83

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. How about a movement? He’s talking about the same topic the PRSA International conference this weekend in Atlanta. PR pros don’t need to know about SEO. Don’t miss your free copy of the latest #prStack ebook. What is Inbound & why should PR pros care?

eBook 120

eBook Google Tools Analytics 120

Doctor Spin

MAY 30, 2023

Barnum who should be credited, it’s interesting to learn a bit more about the controversial legend—and better understand why the saying persists to this day. Barnum pioneered the art of press agentry, employing sensationalism and publicity stunts to generate interest and draw crowds to his shows. New York: Academic Press.

Publicity 52

Publicity eBook Ethics Resources 52

Doctor Spin

APRIL 5, 2023

At its core, PR is all about building trust with your audience through strategic communication. By sharing stories, insights, and industry news with their customers through press releases , social media posts, and other PR tactics, small businesses can foster trust and loyalty among their customers. Learn more about content themes.

Small Business 52

Small Business Strategy eBook Reputation 52

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cobblestone pieces might be a short video or image from your press release, or a blog post incorporating quotes, etc.

How To 100

How To eBook Content Marketing Social Media 100

Doctor Spin

FEBRUARY 22, 2024

Monitor word-of-mouth and press coverage. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. Continue reading For some organisations, it matters what the general public thinks about certain issues. Keep stakeholders well-informed. Improve internal communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Shift Communications

JULY 5, 2016

We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. Consider this recent story: Minor League baseball reports from the Associated Press are now machine-generated. By 2021, we may be publishing 18 million stories per month. We are well past Mark W.

Publicity 110

Publicity eBook Analysis Google 110

Presspage

APRIL 1, 2019

PR is all about situating your brand within the bigger picture. If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Press releases. Check out our full ebook, ‘ Setting up a PR Plan ’ for an in-depth look at each aspect of a successful PR plan. Assessing the situation.

eBook 60

eBook How To Measurement SEO 60

Doctor Spin

DECEMBER 20, 2023

Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” PR professionals must send out shitty press releases.”

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. Brands need to be seen as leaders, so it is not only about offering great products and services, but they must also offer ideas and inspiration.

Trends 118

Trends Leadership Measurement B2C 118

Public Relations Sydney

NOVEMBER 2, 2014

Do you have an exciting announcement to make about your company? A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. PR tips media release media release template press release'

Media 89

Media eBook Survey Travel 89

Mark My Words

OCTOBER 27, 2022

‘There will undoubtedly be interviews, serialisation and endless speculation about this memoir, which in my view should have waited many years. With its raw, unflinching honesty, Spare is a landmark publication full of insight, revelation, self-examination, and hard-won wisdom about the eternal power of love over grief.’

eBook 60

eBook Newspapers Retail Print 60

Shift Communications

NOVEMBER 15, 2017

By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. This type of information is incredibly valuable because it gives your client’s a leg up on beating competitors to their own game and securing stories they care about before the competitor can even press send on a pitch.

Data 95

Data eBook Strategy Pitching 95

Doctor Spin

JANUARY 16, 2024

These games highlight the dynamics of bluffing, deceit, and strategic thinking that arise from information asymmetry, making them engaging and often revealing about human behaviour and interaction. Harvard University Press. It’s not one, but rather four models in sequence: PR Model 1: Press Agentry Model. 7 Cicero, M.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Doctor Spin

MARCH 20, 2023

I’ve written extensively in the last decade about AI and communications. Now that AI is on everyone’s radar, I’m not writing much about it. Read also: The Reykjavik Press Release—ChatGPT How To Zag When Everyone is AI-Zigging Public relations is a zigzag. When everyone is zigging, you’ll have to zag.

Corporate 52

Corporate eBook Tools Data 52

PR 20/20

JUNE 27, 2023

Personalization also enables associations to deliver targeted messages that answer your members’ questions and address their most pressing pain points. Asset reports : Gain a better understanding of which of your content assets (ebooks, whitepapers, guides, tools, etc.) are top performers.

Tools 71

Tools Analytics Report Google 71

Doctor Spin

APRIL 17, 2023

Going “The Extra Mile” is Good PR, Too If doing things that don’t scale is a good strategy for a startup, what about PR? Stuffed giraffe shows what customer service is all about. The Nordy Pod: The truth about Nordstrom’s legendary tire story. Nordstrom Press Room. Martin’s Press.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. What is a PR Strategy? Why is it important?

Strategy 76

Strategy eBook Consumer Fashion 76

Shift Communications

AUGUST 22, 2016

Marketers and communicators create content without any thought about who the content is for. We create generic, one-size-fits-all communications, from eBooks to blogs to social media accounts to press releases, assuming that we have one giant audience who wants our stuff. Why has this happened?

Analysis 60

Analysis eBook Analytics Study 60

The Resolution Blog

OCTOBER 15, 2019

This means their targets are often business press and they have to show how knowledgeable and trustworthy they are rather than being able to be quirky or cheeky. We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

ISEBOX

DECEMBER 1, 2015

Cision: The go-to solution for distributing your press releases, Cision gives you access to more than 1.6 million press contacts – especially useful if you don’t have your own lists. Write an ebook and post engaging, multimedia content on your website, and then present at conferences.

eBook 70

eBook Tools Groups Pitching 70

Public Relations Sydney

SEPTEMBER 14, 2014

A media kit is a document containing information about your business, product or event. Information about the company/person: Include a succinct bio to help the journalist and share interesting information they would need to research. It should be a one-stop shop for all of the information journalists need. Contact us today.

Media 95

Media eBook Interviews Writing 95

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Or an industry change might spur you to write a new whitepaper to educate your audience about this change.

How To 75

How To Content Marketing Conference Analytics 75

The Resolution Blog

JANUARY 8, 2018

We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. How your coverage is discovered online is about to change. A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Bad Pitch Blog

FEBRUARY 21, 2013

. - Friends, colleagues and the rest of you, Forgive the mass email (believe me, there are a lot of you), but I just wanted to announce that "Bacon and Egg Man," my second novel, is now on sale in print and as an ebook. What''s it about? Well, the most important things are reading and talking about the book. Tweet about it.

Pitching 64

Pitching eBook How To Pinterest 64

Polaris

DECEMBER 14, 2014

In it, Desikachar talks about the importance of a teacher, having a personal practice and the 8 limbs of yoga. #3 It’s a cheat sheet on how to make someone care about what you’re saying. #4 It’s a book just about anybody could enjoy. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Desikachar.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Solo PR Pro

SEPTEMBER 16, 2014

During this phase, I want to determine if they’re looking to partner with a consultant … or if they just need a freelancer to draft some press releases. How do we go about establishing and nurturing strong partnerships with clients? How about applying those skills to clients? About Heather Whaling. Connecting.

Skype 77

Skype Transportation eBook Twitter 77

Burrelles Fresh Ideas

MAY 16, 2023

According to NAMI’s press release : “Amid a continuing mental health crisis, #MoreThanEnough will emphasize people’s inherent value and potential for fulfilling lives while promoting resources and events that encourage connection and support.” “ #MoreThanEnough aims to address this urgent need and create a sense of belonging.

Strategy 40

Strategy Employee Resources Financial 40

PR 20/20

OCTOBER 27, 2020

CRM enrichment that auto-identifies certain key data points about contacts. Generate content at scale using natural language generation models to fully or partially create blog posts, ebooks, press releases, email copy and website content. Visit [link] to learn more about HubSpot’s point of view and AI product offerings.

How To 59

How To Marketing Enterprise Data 59

Sword and the Script

APRIL 19, 2016

Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. Put it up in the online press room? Think about that for a minute. It’s not over with the placement. A period used to end a story , says Mitch Joel. Today it’s just the beginning. Tweet a link?

Media Relations 60

Media Relations Media Interviews Pitching 60

Solo PR Pro

JANUARY 20, 2015

FedExing press kits? The marketplace is always changing, so there’s always more to learn about tools for veterans and newbies alike. Free ebook: “Get It in Writing!”. Proofreading the wire service’s hard copy version of your announcement?). We’ve come a long way, baby! Founder of Solo PR PRO & #solopr chat. Kellye Crane.

Tools 40

Tools eBook Resources Measurement 40