PR 20/20

FEBRUARY 20, 2023

Ebooks and Whitepapers. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry. Some examples of content marketing include: Infographics. What is content marketing? You can think of content marketing as fuel for your inbound marketing approach.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Sword and the Script

APRIL 26, 2022

34% said ebooks. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. click image for higher resolution). More than half (51%) said the content should use data and research to support its claims, while 41% said the content itself should be research-based.”.

B2B 95

B2B Case Study Survey eBook 95

PR 20/20

FEBRUARY 7, 2023

Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Infographics are also easy to save and share, making them more accessible for buyers to reference again and again. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Cision

JANUARY 18, 2018

Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. These whitepapers, templates, and ebooks aren’t heavy selling pushes, but rather informative content that we hope our audience finds useful. We want to establish our expertise in those fields.

Strategy 276

Strategy How To Media Infographics 276

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Cision

MAY 7, 2015

Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. Get our free “A Roadmap to Multimedia Storytelling” ebook now! Ebooks and Whitepapers.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

PR 20/20

MAY 31, 2023

Downloading a piece of content (such as an ebook or infographic). Getting started with workflows in HubSpot is a breeze. Begin by identifying the key actions you want your prospects to take. Some can include: Filling out a form. Attending an event. Any other meaningful interaction.

How To 81

How To eBook Infographics Content Marketing 81

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks.

B2B 111

B2B Consumer Marketing Survey 111

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Average content marketers use thirteen different content marketing outlets.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

APRIL 12, 2016

Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. . Giphographic : These are animated infographics. So use images, videos, infographics, giphographics, etc. to make your content appealing. .

Infographics 120

Infographics eBook Content Marketing Video 120

Sword and the Script

JULY 19, 2022

34% said ebooks. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. B2B sales deals require more interactions than ever.

B2B 88

B2B Report Survey Marketing 88

Presspage

MARCH 5, 2020

Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Download our free ebook on the role of SEO in PR. Social media plugins help people who like your content to share it with their networks and improve your page’s presence. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

PR 20/20

JULY 11, 2017

For example, picture you just finalized an ebook. Promotional efforts to get that ebook out to your owned audiences include: Sending alert emails to your database when the new ebook is available. Also, if your ebook is evergreen, consider adding relevant topics to your content calendar to promote in months to come.

eBook 43

eBook How To Pinterest Examples 43

Melissa Agnes

SEPTEMBER 14, 2014

Check out Chris’s infographic board on Pinterest. Check out her ebook “Practice Safe Social” Thanks to Chris for taking the time to have this interesting conversation with me! Check out Chris Syme’s blog. Follow Chris on Twitter: @cksyme. Connect with her on LinkedIn. Add her to your circles on Google Plus.

Social Media 249

Social Media Crisis Media Training 249

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. While it may seem like we’re living in a harmonious land of checklists and ebooks, let’s take a step back to reality. Repurposed Ebooks, Infographics or Whitepapers.

eBook 48

eBook Infographics Survey How To 48

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. Annual spending on PR software grew 14.7% to approximately $5.5 billion in 2021 .

B2B 113

B2B Marketing Survey Software 113

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs. White papers. Case studies. Generators/Calculators. Assessments. Add more contrast.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. If you’ve currently got nothing more than “sign up!”

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Melissa Agnes

MARCH 19, 2015

Check out our infographic to find out what to do to protect your mobile device … and your identity!” ” Below I’ve embedded the infographic they linked to. If you’re interested in being notified when this ebook gets published, then send me an email and I’ll make sure to add you to a very special list!

Crisis 157

Crisis Data Strategy Banking 157

Beyond PR

JANUARY 3, 2017

Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. And people love a good story.

Company 72

Company Storytelling Small Business eBook 72

Cision

JUNE 2, 2017

Cool infographics. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. This started with researching what content was really successful and who was successful at this. For content, this included: Listicles. Big full-screen images. Curated video content. Nieman Lab. Optimize click-through rate.

How To 198

How To Real Estate Web Case Study 198

Stuart Bruce

DECEMBER 14, 2015

The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. He’s also helpfully summarised it in this infographic. In 2015 we saw some great initiatives to help modernise public relations practice. They’ve all generated a lot of social media chatter and hype, and even some mainstream media coverage.

Infographics 60

Infographics eBook Conference Training 60

ISEBOX

JANUARY 6, 2016

Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Trending Industry News.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Presspage

AUGUST 15, 2017

Sources Five Ways Technology Affects Public Relations The Future of PR: Tech-Driven Media Intelligence [Infographic] Video Is The Future Of Media On The Web The Future of email marketing – 2017 edition 10 Predictions For the Future of Social Media Messaging apps are now bigger than social networks Are you curious to learn more about video?

Technology 115

Technology Big Data Video Data 115

PR Fuel

NOVEMBER 2, 2021

This could be by providing eBooks or a whitepaper list of all the crucial steps in the process. Thus, you want a company that allows embedding images, infographics, and video clips in your releases, especially if you’re marketing a specific product. Multimedia Embed. Extra Services.

Writing 52

Writing System Automotive SEO 52

Beyond PR

JANUARY 23, 2018

Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. These whitepapers, templates, and ebooks aren’t heavy selling pushes, but rather informative content that we hope our audience finds useful. We want to establish our expertise in those fields.

Strategy 75

Strategy Media How To Infographics 75

PR Fuel

JUNE 17, 2021

Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.). No journalist or audience member is going to share a blurry image or sub-par video quality. Prioritize SEO Practices. These two factors play a huge role in how marketing departments create and write content today.

Writing 60

Writing SEO Google Local 60

PR 20/20

FEBRUARY 21, 2017

infographics, social posts, interactive quizzes). ebooks, white papers) to help consumers better understand the topic at hand. Redefining the user experience to give people content how they want it. Focusing on data to better understand customer needs and demographics. Creating non-linear content to develop more visual stories (i.e.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

FEBRUARY 3, 2018

The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. If you enjoyed this post, you might also like: 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. 3) Rising influence of creative in content marketing. Talk to Us !

Content Marketing 61

Content Marketing Creativity Apparel Marketing 61

PR Fuel

MARCH 12, 2018

You might also consider podcasts, live broadcasts, webinars, eBooks, infographics—the list is nearly endless. Different Types of Content —When you think content marketing, most of the time blogging is the first thing to come to mind. However, there are a ton of different types of content worth researching.

Content Marketing 40

Content Marketing How To Marketing eBook 40

Public Relations Sydney

NOVEMBER 30, 2014

These websites contain millions of images ranging from animals, food and drinks, to people and infographics. For more great tips download our free PR eBook “How to Use PR to Get Amazing Results” by clicking the button below. Purchased images can be found on websites such as Shutterstock and iStockphoto.

Banking 85

Banking How To eBook Infographics 85

Sword and the Script

DECEMBER 13, 2016

10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic. For example, repurposing the summaries of the webinars you’ve already published over the course of the year into a cohesive ebook.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. The combination of outdoor and a local online presence is quite powerful. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 62

Communications Pinterest Reddit Radio 62

Solo PR Pro

JANUARY 5, 2016

The post also includes downloadable key message formats and detailed message mapping templates, along with an accompanying 25-page ebook to help you craft your own messaging, exclusively for Solo PR PRO Premium members. 10 Basic Rules for Successful Infographics. Charting the Course: A Guide to PR Planning.

Infographics 40

Infographics eBook Survey Resources 40

PR 20/20

MARCH 7, 2017

And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. Continue on the video trend. But, what about kicking it up a notch with video?

Strategy 46

Strategy Marketing Infographics Trade Shows 46