Sword and the Script

NOVEMBER 15, 2022

If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it.

B2B 78

B2B eBook Survey Report 78

PR 20/20

NOVEMBER 16, 2022

According to HubSpot , a landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook or guide. Creative body copy that explains what the offering is. First, what is a landing page? These elements include: An attention-grabbing headline. Event registration.

eBook 69

eBook Tools B2B Examples 69

Doctor Spin

DECEMBER 4, 2023

Overcoming the inertia of a widely held belief or trend requires strategic and often more creative communication efforts. Learn more: The Bandwagon Effect: Momentum Is Everything Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

Doctor Spin

FEBRUARY 14, 2024

Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. In most universities, Marketing is taught as a part of Business Administration.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

NOVEMBER 29, 2023

Learn more: Existentialism for PR Advisers Subscribe and get a free ebook on how to get better PR ideas. Learn more: Stoic Philosophy for PR Professionals Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. 2023, November 27). In Wikipedia.

Wikipedia 52

Wikipedia eBook Education Pitching 52

Doctor Spin

NOVEMBER 17, 2023

Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. Suggesting that knowledge is constructed from experiences and ideas. Deconstruction. Analysing philosophical and literary language to uncover implicit assumptions. For questions or PR support, contact me via jerry@spinfactory.com.

How To 52

How To eBook Analysis Analytics 52

Doctor Spin

NOVEMBER 16, 2023

Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Understanding these different types of thinking can help identify and address cognitive fallacies and biases in decision-making and problem-solving processes. For questions or PR support, contact me via jerry@spinfactory.com.

eBook 52

eBook Resources Groups Examples 52

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Swarmwise eBook: Building a community. Don’t miss your free copy of the latest #prStack ebook. We’re giving away a free copy of ‘PRs Digital Resolution’ ebook to all students. His creativity is out of this world so we’re taking notes!

eBook 120

eBook Google Tools Analytics 120

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? At the time of publishing, there have been 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago. I’m feeling inspired. The reason?

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eBook Print Conference Measurement 120

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: Subscribe and get a free ebook on how to get better PR ideas.

eBook 52

eBook Analysis System Data 52

Solo PR Pro

AUGUST 1, 2023

The post includes a free members only ebook with comprehensive information. However, you can still attract top talent by being creative with your compensation package. Solo PR Pro – Knowing When to Hire Help. Is it time to hire help? This quick graphic will walk you through the decision process. SBA: Hire and manage employees.

Employee 87

Employee Small Business Resources Insurance 87

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

Doctor Spin

FEBRUARY 22, 2024

Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

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Case Study SEO Film Video 178

Cision

SEPTEMBER 3, 2015

Bonus Tip: If you sell ebooks or other informational products online, you can use a tool like Zapier to automatically create a contact in your email list from your customer data. PhotoArt , GotCredit ( Creative Commons ). So while you work, sleep or vacation, you can be sending out emails to new subscribers. Find a Mini Me.

Communications 120

Communications How To eBook Training 120

Polaris

JANUARY 13, 2015

When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. For example, when you develop a TV campaign, what elements must be included in the creative? 2: Success does not equal audience impressions.

Agency 100

Agency eBook Measurement Creativity 100

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. A pitch must be exciting and innovative, and involving a marketing team can bring additional creativity to a PR pro’s physical or digital presentation.

Marketing 89

Marketing eBook Pitching Radio 89

Doctor Spin

MAY 30, 2023

Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! He regularly used innovative and creative advertising techniques to capture the public’s attention. .” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros. Learn more: P.T. Is Bad Publicity Actually … Good?

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

DECEMBER 6, 2016

They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing. This means the burden of creating more content, at least in part, could be solved with a little creative effort. Most B2B marketing organizations don’t do this enough.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Karen Freberg

JANUARY 14, 2021

However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients.

eBook 72

eBook Exercises Employee SEO 72

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. As publisher of [link] since 2006, Barbara’s work is often a catalyst for creative thinkers and leaders.

Marketing 45

Marketing Insurance Insurance B2C 45

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Stuart Bruce

MAY 20, 2015

My #PRstack: A practical guide to modern PR tools and workflow is a new crowd-sourced ebook published today. My #PRstack is free and distributed under a Creative Commons license. It has 19 chapters, each by a different contributor, detailing tips and tools you can use for different areas of public relations practice and activity.

Tools 60

Tools eBook SEO Blogging 60

Doctor Spin

MARCH 20, 2023

This could free up PR professionals to focus on their work’s more strategic and creative aspects. Read also: PR Beyond AI: A New Profession Emerging From the Rubble Subscribe now and get a free ebook on how to get better PR ideas ! Improved analysis and better strategies.

Corporate 52

Corporate eBook Tools Data 52

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. Shep Gordon had a knack for “making parents angry.” Shep Gordon.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Doctor Spin

NOVEMBER 17, 2023

Learn more: Mental Models: How To Think Better—And Faster Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Recognise Poor Communicative Leadership in Organisations Subscribe and get a free ebook on how to get better PR ideas. For questions or PR support, contact me via jerry@spinfactory.com.

How To 52

How To eBook Wikipedia Viral 52

Waxing UnLyrical

JANUARY 28, 2013

Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook. ” (also on lessons learned) ~ Ebony Hillsman, The Creative Protocol. Have a read through the entire ebook.

Community 100

Community eBook Social Media Customer Service 100

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Pinterest breaks give us a boost of creativity when we need it most. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. a free marketing course). Follow the Ready North team.

Blogging 52

Blogging Marketing Pinterest SEO 52

Polaris

NOVEMBER 24, 2014

It’s not appropriate to request creative ideas on spec. If your company is looking for a marketing and PR firm, download our free eBook, How to Avoid 7 Common Mistakes Companies Make When Hiring a Marketing & PR Firm. By following this process, you should be able to reduce your shortlist to 2 firms. 5: Put them to the test.

Marketing 168

Marketing Policies Agency eBook 168

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". Get creative. Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one.

Strategy 76

Strategy eBook Consumer Fashion 76

Solo PR Pro

JANUARY 6, 2015

Free eBook from Solo PR Pro. Solo PR Pro’s free ebook, Get It In Writing! Templates: Creative Briefs and Press Release Questionnaires (PREMUM). Get It In Writing! Legal contracts can be one of the most daunting aspects of running an indie business. You know you need them, but where do you start? What format should you use?

eBook 40

eBook Creativity Twitter Tools 40

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed.

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

JUNE 12, 2015

If you’re like me (or anyone raised in the world of communications), you instinctively want to come up with something fresh, creative and catchy. In many cases, it will be a landing page that can help drive conversions, whether it’s downloading an eBook or registering for an event. That doesn’t leave you a lot of room.

Writing 60

Writing eBook Policies Advertising 60

PR Fuel

JUNE 13, 2017

Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. Download Five (5) Free PR and Press Release eBooks ($67 Value) here: [link]. You might have been keeping a list of things you’d like to incorporate into your new site, if you ever got around to updating it.

Pinterest 40

Pinterest Mobile eBook Video 40

Sword and the Script

AUGUST 18, 2015

In one example , the company says it made “122 separate content assets from one eBook.” If you enjoyed this post, you might also like: Content Marketing: Five Creative Ways to Repurpose Content. What that means is breaking off pieces of “content pillars” and customizing them for the variety of channels.

Content Marketing 60

Content Marketing B2B Marketing eBook 60