Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Setting benchmarks and measurements to gauge success in your brand awareness efforts will help you report back to the C-Suite. Jay Baer, Founder & CEO, Convince & Convert.

Brand 246

Brand Branding eBook Leadership 246

The Resolution Blog

OCTOBER 26, 2017

Precious time to learn new skills or get better at measuring your work… №2. There is no silver-bullet in PR measurement. Tools for measurement will help. With all PR measurement remember…. Then, if you want to know how to get started read my ebook ‘PRs Digital Resolution. Gain access and learn more. They love it.

How To 181

How To SEO eBook Measurement 181

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.

Tools 170

Tools eBook System Data 170

Waxing UnLyrical

OCTOBER 21, 2011

Don recently published an ebook on picking the right monitoring tool for successful measurement and he graciously joined the chat to discuss what we should—and should not—do when faced with picking a tool. Don also suggested using free tools as a way to supplement a more robust paid measurement tool. tool selection begins.

Measurement 81

Measurement Tools eBook Analysis 81

Waxing UnLyrical

JANUARY 7, 2015

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Writing the book on PR measurement. And measurement. So much so that I keep a measuring tape in my handbag. And since many of my FAQs are on measurement, I finally (!)

eBook 40

eBook Measurement Writing Community 40

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Yup, that’s included twice on purpose.

Measurement 100

Measurement Analytics Google SEO 100

Cision

DECEMBER 18, 2017

We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact. An editorial calendar is great for helping you match up your social media updates with the content you’re publishing, both on your blog and as resources like whitepapers and ebooks.

How To 0

How To Content Marketing Conference Analytics 0

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Katie Paine's Measurement Blog

JULY 17, 2024

Which is why every internal communications professional today needs a measurement system that assesses the impact on both the employees and the organization itself. This eBook will help you create that meaningful measurement system. Chapter 5B: Are my messages reaching employees? Do they care?

Internal 52

Internal International Measurement Communications 52

Katie Paine's Measurement Blog

JULY 17, 2024

This is why every internal communications professional today needs a measurement system that assesses your impact on your business and your employees.

Internal 52

Internal International Measurement eBook 52

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.

Measurement 62

Measurement Tools eBook Education 62

Katie Paine's Measurement Blog

JULY 26, 2023

The Measurement Academy Membership includes: Access to all our premium content Our entire academic research library Selected guides and eBooks A 15% discount to Measurement Base Camp

Measurement 52

Measurement Education eBook 52

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. Don’t miss your free copy of the latest #prStack ebook. PR has changed.

eBook 120

eBook Google Tools Analytics 120

The Resolution Blog

NOVEMBER 17, 2015

He shares how Hotwire has been brave in trying new measurement and evaluation. John advises; "There is plenty of guidance out there on how to measure and evaluate communications programmes. 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

ReimaginePR

MAY 16, 2016

If you can measure it, you can manage it.”. That’s when I knew I had to start measuring metrics. According to this great article in Forbes , “Measuring something gives you the information you need in order to make sure you actually achieve what you set out to do.”. White paper or ebook downloads. Click Here. “If

Analytics 136

Analytics eBook Measurement Google 136

Contently - Strategy

AUGUST 15, 2024

From there, outline your specific goals, making sure they’re measurable and achievable. These two free tools, along with a host of useful paid ones (such as ahrefs , Semrush and SEOquake , to name a few), can help you measure, track and gather valuable information about what drives people to your site and what they do once they arrive.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e

Measurement 52

Measurement Communications Public Affairs B2C 52

The Resolution Blog

DECEMBER 30, 2015

We explored automation, discussed measurement and looked into the future. In May, we published our ebook on the future of public relations; ‘PRs Digital Resolution’ Mark Bokowski, Paul Sutton and Behind the Spin write rave reviews. In February, coveragebook.com became a full feature product and our exciting journey began.

eBook 120

eBook Measurement Community Technology 120

The Resolution Blog

MAY 11, 2018

I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. An ebook on the digital future of public relations. About your host… That’s me, Stella Bayles. Please get in touch with any questions.

SEO 120

SEO eBook Data Measurement 120

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” ” Understanding and comprehension are an integral part of purchase consideration, to be sure. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

Deirdre Breakenridge

JANUARY 7, 2016

Write an ebook? Last but certainly not least…measure! Downloads, registrations, followers, RTs, shares, comments, leads, page visits…there is so much to you can measure, quickly and simply, to show you what’s working, and what’s not. (And And if you’re not measuring, how will you know…?) Will you blog more frequently?

Survey 90

Survey Content Marketing Marketing Measurement 90

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 134

eBook Product Launch Software Internal 134

5W PR

NOVEMBER 19, 2021

Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Measuring ROI of Content Marketing. Meanwhile, when it comes to content marketing, the measurement of return on investment (ROI) is more important than ever. .

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. How to Measure Guest Posting ROI. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Create a social media content calendar. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

The Resolution Blog

APRIL 17, 2017

You will receive a simple bullet-pointed mail informing you of the best new tools, how-to cheat sheets, eBooks and inspiring examples of innovation from PR teams and thought leaders. [link] Every two weeks I collate the stand-out five things you need to know in PR. Don’t miss out. Join today and start your own PR Resolution.

eBook 120

eBook Tools Examples Communications 120

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 137

Tools Publicity SEO Measurement 137

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

Katie Paine's Measurement Blog

APRIL 10, 2023

The Measurement Ace Membership for Solo Practitioners includes: Access to all our premium content Our entire academic research library Access to all our guides and eBooks Access to tutorial videos and webinars A 15% discount to Measurement Base Camp

Measurement 40

Measurement eBook Video 40

Katie Paine's Measurement Blog

APRIL 10, 2023

The Measurement Marquis Level for Agencies includes: Access to all our premium content Access to all our guides and eBooks Access to Tutorial videos and webinars Access to online course replays A 15% discount to Measurement Base Camp for up to 2 employees a year

Measurement 40

Measurement Agency eBook Employee 40

Katie Paine's Measurement Blog

APRIL 10, 2023

The Measurement Maestro Enterprise Level includes: Access to all our premium content Access to all our guides and eBooks Access to Tutorial videos and webinars Access to online course replays A 25% discount to Measurement Base Camp for up to 2 employees a year Access to 2 hours of consulting time with Katie Paine per year (available for annual subscriptions (..)

Enterprise 40

Enterprise Measurement eBook Employee 40

Polaris

NOVEMBER 24, 2014

Question them on the approach they take to measuring results. If your company is looking for a marketing and PR firm, download our free eBook, How to Avoid 7 Common Mistakes Companies Make When Hiring a Marketing & PR Firm. Meet in person with the companies on your shortlist and invite them to make brief capability presentations.

Marketing 168

Marketing Policies Agency eBook 168

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. If you’re unwilling to change, perhaps.

Publicity 110

Publicity eBook Analysis Google 110

Cision

JUNE 6, 2017

While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Want to learn more about how listening to the right audiences will boost your brand?

Marketing 239

Marketing Television Handbook Web 239

Doctor Spin

FEBRUARY 28, 2025

Offering a downloadable resource, such as an ebook or white paper. Measure and Optimise Tracking and measuring how well the yes ladder works is essential, as is any digital PR strategy. Instead, focus on requests that are easy and non-invasive. This could be something like: Newsletters. Lead magnets. Social accounts. Free tests.

Strategy 52

Strategy Real Estate eBook Course 52

Sword and the Script

NOVEMBER 29, 2022

And the measures of success cited were typically backlinks and organic search traffic. The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” For example, publishing a gated ebook and when someone downloads it, they call that action a “conversion” and that person a “lead.”. Or ebook marketing.

Content Marketing 150

Content Marketing B2B Marketing eBook 150