PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. And long-form content. Think ebooks, white papers and even blog posts. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity.

Strategy 195

Strategy Marketing Measurement eBook 195

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

PR 20/20

NOVEMBER 5, 2015

Content marketing. According to a report by the Content Marketing Institute and Blackbaud , “ 86% of the most effective nonprofit marketers have someone who oversees content marketing strategy.”. The solution?

Nonprofit 40

Nonprofit Content Marketing Strategy eBook 40

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

FEBRUARY 6, 2024

Whenever the “thing” is done – white paper, ebook, video – marketing is onto the next thing. Those little quips get lots of attention and everyone nods their head up and down in affirmation. There’s some truth to it because this is a classic problem in B2B. No conversation with sales. No feedback loop.

B2B 92

B2B eBook Engineering Blogging 92

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Did people who read your ebook end up buying your product?

Measurement 225

Measurement Tools eBook Analytics 225

Polaris

DECEMBER 13, 2014

Potter Paralegal’s content strategy needs to include pieces that address these questions, create awareness of their company and begin to build trust with prospects. Top-of-the-funnel content options the company should consider include: eBooks—e.g., eBooks—e.g., Content Marketing' Blog posts—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

Critical Mention

OCTOBER 27, 2018

Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine. His agency focuses on blogging, sales and website pages and eBooks. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. How can you get your content into the hands of the right influencers?

How To 100

How To eBook Content Marketing Social Media 100

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies).

Marketing 68

Marketing SEO Guidelines eBook 68

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Valuing Content Changes the Context. Click here for screen shot of the clever content marketing details ). Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Don’t miss your free copy of the latest #prStack ebook. We’ve been hanging out with the super smart guys behind this.

eBook 120

eBook Google Tools Analytics 120

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

NOVEMBER 15, 2022

75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify. If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper.

B2B 78

B2B eBook Survey Report 78

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Polaris

MARCH 20, 2015

Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals. Content Marketing' I enjoy writing.

SEO 100

SEO eBook Google Engineering 100

Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. Create bottom-of-the-funnel content. Hear me out: I know content marketing is often used to push top-of-funnel awareness. And you make your article longer.

SEO 118

SEO Strategy Brand Branding 118

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 71

eBook Exercises Employee SEO 71

Polaris

NOVEMBER 25, 2014

After you’ve completed the information gathering stage, you need to think about the types of content that will appeal to your different buyer personas. Content developed without the benefit of buyer personas is likely to be generic. Content Marketing' And less likely to engage.

B2C 242

B2C Strategy B2B Marketing 242

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. 3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Doctor Spin

APRIL 6, 2023

Read also: The Easy Street PR Strategy: Keep It Simple To Win ⭐️ Subscribe now and get a free ebook on how to get better PR ideas ! 2 Many websites focused on content marketing use lead magnets and content upgrades (also known as “opt-in bribes” to boost conversions, and these can often be mistaken for superhero solutions.

Strategy 52

Strategy Real Estate Case Study System 52

PR 20/20

JANUARY 9, 2023

Informational content that requires low commitment from the buyer works best during the awareness stage. Blog posts, social media shares, white papers, ebooks, and videos. Note: It’s important to inform buyers of all solutions in the market, not just yours.

Comparison 87

Comparison Resources eBook Case Study 87

Cision

SEPTEMBER 21, 2016

Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life. That way, if you get busy one week, you already have content lined up and ready to be published. Other Types of Content.

Marketing 120

Marketing Comparison eBook Energy 120

Rock the Status Quo

JUNE 14, 2015

I love the idea of adding playlists to blog posts, eBooks and other pieces of content that can deepen the experience and make the content more memorable. My next eBook just might have a suggested playlist right there on the download page. Does it have to be just videos, though, and why just ONE SONG or jingle?

Blogging 100

Blogging eBook Advertising Advertising 100

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. (If You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Talk to Us !

Infographics 68

Infographics Data Case Study Content Marketing 68

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Flip the content format and innovate your campaign Content marketing experts Velocity have done it again.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

JANUARY 19, 2023

If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. It also gives you the opportunity to personalize your content marketing for different audiences.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

PR 20/20

JANUARY 17, 2023

Provide varying content formats corresponding with buying stage (i.e., case studies, ebooks, blog posts). Result in targeted, valuable content (i.e., HubSpot reported via Demand Gen: "Leads nurtured with targeted content produce an increase in sales opportunities of more than 20%.". a great sales tool).

Strategy 52

Strategy How To Technology B2B 52

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Presspage

APRIL 15, 2019

download our free ebook on the role of SEO in PR. There are some key phrases you’ll need to understand as you begin your SEO approach: Search rankings determine where your content appears in the search results for specific keywords. Branded content in your online newsroom or corporate blog can have a positive impact on SEO.

SEO 60

SEO Engineering eBook Google 60