Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

Blogging 213

Blogging Ethics Leadership Course 213

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. By understanding the effectiveness of your efforts, you can make data-driven decisions moving forward and provide leadership with what they want to see, including the gold-standard goal for executives: Return on Investment. What PR Attribution brings to the table.

Tools 170

Tools eBook System Data 170

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. In general, a thought leadership piece is not an advertisement. How to prep and pitch a byline. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

Waxing UnLyrical

MAY 20, 2015

If you must DIY your PR, the easiest place to start is by generating thought leadership. Molly Borchers is an experienced PR strategist, eBook author and blogger at FreePRHelp.com. 3 Smart Thought Leadership Tips for Entrepreneurs is a post from: Shonali Burke Consulting, Inc. Sign up here to snag your spot!

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Doctor Spin

APRIL 5, 2023

Thought Leadership. Learn more about the thought leadership PR strategy. Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe now and get a free ebook on how to get better PR ideas ! Learn more: Your B t PR Strategy is Cringe, Sorry Subscribe now and get a free ebook on how to get better PR ideas !

B2B 52

B2B Strategy eBook Small Business 52

Doctor Spin

NOVEMBER 17, 2023

Learn more: Mental Models: How To Think Better—And Faster Subscribe and get a free ebook on how to get better PR ideas. PR Resource: Checklist for Communicative Leadership Checklist for Communicative Leadership How can you ensure that your leadership is clear in practical situations? This is for whom we are doing it.

How To 52

How To eBook Wikipedia Viral 52

Doctor Spin

MAY 30, 2023

Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. Learn more: P.T. Is Bad Publicity Actually … Good?

Publicity 52

Publicity eBook Ethics Resources 52

Doctor Spin

APRIL 5, 2023

Thought Leadership —Be the best in your industry or niche at providing expert content and opinions that cannot be found anywhere else online. Learn more about thought leadership. Read also: The Easy Street PR Strategy: Keep It Simple To Win Subscribe now and get a free ebook on how to get better PR ideas ! corporate cringe ).

Small Business 52

Small Business Strategy eBook Reputation 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

Deirdre Breakenridge

JANUARY 10, 2022

In the FEEL First eBook on how generations face fears, the results showed that Millennials generally “prefer consistent and ongoing feedback and access to higher level meetings where they can state their ideas” (p. The first step of this roadmap is to discuss preferred ways of communicating.

Blogging 263

Blogging Construction Groups Meeting 263

Presspage

AUGUST 14, 2017

3: Thought leadership will be one of the priorities for the PR budget A newer marketing trend is thought leadership, in which business leaders and companies position themselves as leaders in their spaces. Focusing on thought leadership helps to surround the company with the right content, which is valuable, educational, and engaging.

Trends 118

Trends Leadership Measurement eBook 118

Flack's Revenge

MAY 15, 2015

AhaBooks, AhaAmplifier – Mitchell Levy of THINKAha (and fellow MSB alum) was on my panel; they offer social-media enabled ebooks, and tools to amplify thought leadership. (A more complete list can be found in Alan Belniak’s LinkedIn post ).

Tools 120

Tools eBook Social Media Meeting 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

Doctor Spin

JANUARY 19, 2024

This is a checklist for communicative leadership. Make sure to pass these communicative leadership checks: This is what we are doing. link] Learn more: The Checklist for Communicative Leadership Subscribe and get a free ebook on how to get better PR ideas. Becoming a more communicative leader doesn’t have to be difficult.

Leadership 52

Leadership Communications eBook Course 52

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. We probably overuse the term ‘thought leader’ at this point, but it is a great way to show that leadership. Build on that thought leadership with an active media relations program.

How To 117

How To eBook Leadership Social Media 117

PRSay

SEPTEMBER 18, 2020

All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020).

eBook 184

eBook Policies Government Engineering 184

Polaris

DECEMBER 14, 2014

Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Solo PR Pro

NOVEMBER 13, 2014

On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Free ebook: “Get It in Writing!”.

Storytelling 59

Storytelling Publicity eBook Leadership 59

Solo PR Pro

SEPTEMBER 11, 2014

On the second Wednesday of each month, we hold our traditional Q&A chat, where top independent communication professionals share thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Free ebook: “Get It in Writing!”.

eBook 57

eBook Leadership Twitter Meeting 57

Solo PR Pro

DECEMBER 10, 2015

On the second Wednesday in December, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Q3: is from @JanetLFalk: Has anyone used ebooks as a new business tactic?

eBook 40

eBook Leadership Twitter Resources 40

Sword and the Script

JANUARY 8, 2019

You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. Then, the references and contacts start to come a lot easier.

B2B 77

B2B Media eBook Interviews 77

PR 20/20

NOVEMBER 7, 2019

Is there someone on the leadership team with a network worth publishing to more frequently? Content (ebooks, white papers). Here are a few starter prompts: How many of the same contacts are on multiple lists? Is there an opportunity to re-activate an audience to achieve a near-term goal? Partnerships. Speaking engagements.

Marketing 59

Marketing Case Study eBook Strategy 59

PR 20/20

OCTOBER 9, 2018

Then, we’re able to introduce subscribers to other properties we have within CMI: ebooks, whitepapers, webinars, research, events, consulting, and so much more. We know that if an email subscriber takes three or more actions with CMI —subscription, webinar sign-up, ebook download, etc—that they’re ten times more likely to attend CMWorld.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Melissa Agnes

FEBRUARY 19, 2015

Recommended read: My ebook, Guide to Leveraging and Managing Twitter in a Crisis , explains how to successfully do all this and more. This is critical if you’re going to position your organization as the voice of credibility and leadership, which always needs to be your first priority. Having a crisis hashtag strategy.

Google 165

Google Crisis Crisis Management Crisis Communications 165

Solo PR Pro

AUGUST 14, 2014

On the second Wednesday in August, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Free ebook: “Get It in Writing!”.

eBook 45

eBook Leadership Twitter Meeting 45

Shift Communications

SEPTEMBER 22, 2015

Let’s say that the goal is “driving more leads through thought leadership” What are some tactical ways we can achieve the goal? eBooks, whitepapers, a good blogging strategy, speaking, and so forth. Once the goals are firmly in mind, beginning to formulate tactics that lead to goal completion is the next step.

Strategy 60

Strategy eBook Leadership Resources 60

Solo PR Pro

NOVEMBER 27, 2018

Conversely, are there things you can add, such as an internal monthly report, participating in a local meet-up or actively building your thought leadership? Solo PR Pro has a free ebook, Get It In Writing! Are there tasks that can be subtracted (or streamlined) that will make life easier? Substitutions are allowed.

eBook 46

eBook Resources Tools Local 46

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Write an ebook? If your content marketing objectives aren’t serving your greater business objectives, you should rethink your strategy. . Intimately tied to ‘why’ is ‘what’ – what will you do, specifically, to achieve your objectives? Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

Public Relations Sydney

NOVEMBER 16, 2014

For more great tips download our free PR eBook “How to Use PR to Get Amazing Results” by clicking the button below. Entrepreneur networking PR tips contacting journalists relationship building thought leadership'

Local 90

Local Social Media eBook Meeting 90

PR 20/20

MAY 22, 2018

Lazy thinking is thought leadership. With their tagging and organization features, you’re always sourced: create a new Evernote notebook for every blog post, ebook or content offering, or add a reminder to Google Keep notes to make your thoughts more action-oriented. It’s a world where quantity is quality. Repetition is originality.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. And long-form content.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Doctor Spin

JANUARY 19, 2024

Being informed and granted a bigger picture is a typical leadership privilege. 11 Evil Leadership Techniques. The Qualities of Leadership: Direction, Communication, and Obfuscation. Continue reading Learn more: Information Asymmetry: The Informed Minority Advantage Subscribe and get a free ebook on how to get better PR ideas.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Doctor Spin

APRIL 17, 2023

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Subscribe now and get a free ebook on how to get better PR ideas ! Please support my blog by sharing it with other PR- and communication professionals. Suggested Reading Michelli, J. link] 2 Hurn, C.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Doctor Spin

DECEMBER 3, 2023

Learn more: Framing in PR: How To Bypass Confirmation Bias Subscribe and get a free ebook on how to get better PR ideas. Dynamic Language in Leadership Communication Framing in leadership communication is crucial because it allows leaders to effectively connect with and influence their diverse audiences in various contexts.

How To 52

How To Leadership eBook Journalism 52