Presspage

AUGUST 24, 2018

What is a Media or Press Kit? Most companies today provide website visitors with a downloadable media or press kit. Media or PR contact information In the event a member of the press should reach out to an organization, who should they contact? What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68

ImPRessions - Crenshaw Communications

APRIL 12, 2016

As a general guideline, companies should update their website, rewrite background materials, down to press release boilerplate, as often as milestones happen within the company, e.g. new products are added, new leaders appointed, or the company marks a key anniversary. Get me rewrite! What’s new? Get a handle on content.

Company 120

Company Guidelines Leadership Financial 120

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? KPI: 1,000 downloads What was so good about the campaign? You just won two global AMEC awards for effective campaigns — what were they?

Measurement 136

Measurement B2B Google Financial 136

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Press coverage gives you third-party credibility. Write a press release. Blog about the coverage. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

NOVEMBER 5, 2018

Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Enhancing press releases with video. Many organizations already add video to their press releases to support product launches, events and executive announcements. Now is the time.

Video 117

Video Communications Strategy Product Launch 117

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. along with a validated media contact database,” according to the press release. My email to the company asking about this went unanswered. The terms of the deal were not disclosed.

Software 85

Software Internal International Pitching 85

PRSay

OCTOBER 8, 2019

Did someone release new information about your company? You will be in charge of informing key stakeholders and making sure you’re ready to answer press queries. Know what’s being said about you and start managing the narrative. Download Signal’s 8 Tips on how to manage a PR crisis effectively for more tips.

Crisis 89

Crisis Internal International Conference 89

Marketwired

DECEMBER 21, 2015

Here you’ll find back-to-basics press release pointers, quote-crafting best practices, and more. Bringing Personality Back to Your Press Release: Move Beyond the Same Old Quotes. How to Write a Feature Press Release. First Impressions: The First Paragraph of Your Press Release. Top PR Blogs You Should Be Reading .

Writing 100

Writing Blogging Newspapers Travel 100

Landis PR

DECEMBER 6, 2021

Before you even pick up the phone or draft an email to a reporter, make sure that the information you’re providing actually constitutes something worth writing about – and answers the journalist’s first question “why would my readers care about this?” Anticipate what they’ll want to know and put it in the press release upfront.

Media Relations 52

Media Relations Media Sports Report 52

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 According to a press release published by Marlin Partners, which owns a controlling stake in MW Investment: “The Offer Price represents a premium of 36% to the last traded price of NOK 13.25 What’s different about that? which is a privately held “special acquisition vehicle.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. About one third said (29%) indicated their work had about the same effect and the rest (7%) said their efforts were not successful.

Publicity 91

Publicity Survey Local Writing 91

Burrelles Fresh Ideas

NOVEMBER 7, 2023

After a few months, I got a call about an administrative coordinator position at a PR agency. As usual, I accepted the temporary assignment without knowing much about them. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 90

Agency Energy Crisis Management Industry 90

Sword and the Script

MAY 29, 2018

The question we asked was as follows: “What is one thing you wish you could get senior leaders or senior management to understand about communications that you don’t think they understand today?”. It’s not just about content, or search, or conferences, or advertising, or a webinar. How many can you identify with?

Corporate 74

Corporate Communications Survey Employee 74

Bianchi Biz Blog

MARCH 7, 2022

If you’re interested in what our audience cares about, what kind of topics gets clicks, and also how those things connect to bigger picture trends that we devote features to… this might be something to add to your listen / watch list. You can learn more about me on this episode of HDT Talks Trucking: [link]. Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

Beyond PR

APRIL 3, 2018

Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements. 3) Thought Leadership. Download our free guide, How to Choose The Best Press Release Distribution Service to get started. About Ashley Tucker.

Strategy 72

Strategy Education Resources Examples 72

Beyond PR

AUGUST 9, 2016

Marketers must turn to traditional PR tactics, such as pitching influencers and distributing press releases, to effectively promote their marketing content. For instance, research conducted by the Content Marketing Institute found that 78% of effective content marketers used press release services vs. 55% of less effective content marketers.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. BlueCross BlueShield of Tennessee was looking for a way to reach their key constituencies across the state with news about their various initiatives. Additionally, it’s not all about Facebook anymore. Those were the glory days.

B2B 81

B2B Social Media Company Marketing 81

PRSay

APRIL 25, 2018

When asked about the movement during his hearing, Zuckerberg said he hasn’t seen a “meaningful number of people” deleting their accounts. Going forward, the ability to “sign up with Facebook” every time I downloaded a new app or digital service meant more than saving time and energy. It was a cool moment.

Facebook 136

Facebook Privacy Data Survey 136

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. But your standard press release isn’t going to do the trick. PR can even boost your SEO.

Writing 40

Writing SEO Web Content Marketing 40

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Beyond PR

APRIL 7, 2016

When preparing your press release and content distribution strategy for a multinational audience, there are many questions that need answering. What is your press release’s purpose? Your press release’s goal and audience are the most important factors to identify because they will inform the rest of the decisions you make.

Local 40

Local Internal International Energy 40

Sword and the Script

MAY 1, 2018

It was reflected, perhaps uncritically, in many of the media reports about the surveys that I read too. However, I don’t think buyers care so much about the tactics – they care about the veracity of information. However, how you go about doing it does matter and transparency is the key to gaining buyer trust.

B2B 62

B2B Marketing Survey Study 62

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

Whether it is flaunted, exploited, or shifting in a major way, these issues of power feature regularly in the press. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Power —and most often, its misuse—is another major red flag for reporters. The same goes for money.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

OCTOBER 13, 2019

Whether it is flaunted, exploited, or shifting in a major way, these issues of power feature regularly in the press. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Power —and most often, its misuse—is another major red flag for reporters. The same goes for money.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR professionals need to be thinking about things like web traffic, customer engagement and conversions. Guest Post by Dan Beltramo.

Measurement 56

Measurement Storytelling Data Technology 56

Scott Public Relations

DECEMBER 13, 2018

Textual material such as blogs, quick posts, and press releases work well for timely purposes, while the production effort required nudges video towards the relevant category. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance How To 40

Beyond PR

SEPTEMBER 12, 2016

million daily negative mentions on social media about U.S. Learn how to paint a more accurate picture of your performance by downloading Moving Beyond Press Release Pick Up to Reporting on Real Outcomes. Before Cision, Jared attended the University of Cincinnati where he brought numerous leadership initiatives to fruition.

Measurement 40

Measurement Reputation Brand Branding 40

Ethical Voices

AUGUST 22, 2022

Why don’t you tell us a little bit more about yourself and your career? About seven years ago, we launched Engagement Science Lab, because we do things very differently at Volume. About seven years ago, we launched Engagement Science Lab. Why don’t you tell me more about the Civil Influence Institute?

Ethics 75

Ethics Communications Agency Technology 75

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. Over the years, I learned about marketing tactics that I implemented to augment my PR efforts.

Communications 40

Communications Tools Analytics Television 40

The Hoffman Agency

MARCH 11, 2020

They were talking about the sweet gig I got: a 15-week work trip across Hong Kong, Shanghai, Beijing and Singapore. What are you going to talk about at lunch? When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. You are not gonna quit and join her company, are you?”

Pitching 36

Pitching Transportation Conference Report 36

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Ask these five questions to help plan effective thought leadership content for your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Beyond PR

NOVEMBER 7, 2017

Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. About Kaila Garrison.

Measurement 72

Measurement Media B2C B2B 72

Sword and the Script

JANUARY 14, 2017

In my experience, how a B2B company talks about its product is just as important as how much it talks about its product. On the other hand, there’s ample research to demonstrate B2B customers want thought leadership. The Bulldog Reporter article links to a registration page to download the complete report.

B2B 60

B2B Pitching Survey Study 60

Cision

NOVEMBER 3, 2016

In sum: if you do not wish to see it published in the press, do not say it. When you work within an industry where live sharing is encouraged and has become about as routine as your morning coffee, overlap is bound to occur. That’s media training 101. Get more tips that will help you build your personal and company brands responsibly.

Social Media 120

Social Media Media Reputation Training 120

ZudePR

MARCH 22, 2018

1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I knew about self-publishing – the subject of that SumoMe guest post – but didn’t know anyone who’d done it, and knew not how it worked. H: What about the print quality? Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

PRSay

NOVEMBER 18, 2016

Consumers are becoming increasingly choosy about the messages they want to receive – some simply aren’t clicking ads while many have gone as far as enabling ad blocker s. Reaching these individuals doesn’t mean “send a press release to every reporter in the state” or “pepper Twitter feeds with irrelevant messages.” Same with owned.

Media 60

Media Leadership Enterprise Data 60