ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception.

Measurement 334

Measurement How To Retail Analysis 334

The Proactive Report

OCTOBER 5, 2015

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy.

Social Media 100

Social Media Strategy Media Report 100

Cision

SEPTEMBER 20, 2016

Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience.

Infographics 120

Infographics Social Media Media Journalism 120

wiredPRworks

NOVEMBER 15, 2022

Andrea Owen, host of “Make Some Noise” and author, tells us how she broadcasts via podcasting [with 4 million downloads!] and social media. Listen in to get inspired and encouraged to Make Some Noise on Growing Social Now with Barbara Rozgonyi! What we talked […].

Social Media 52

Social Media How To Media 52

Axia PR

OCTOBER 7, 2020

It is important to familiarize yourself with new trends and the tools and technology needed to succeed on social media. Currently, the most popular social media platform is Facebook with about 2.45 For example, WhatsApp has seen a huge increase in downloads due to the COVID-19 pandemic. billion active users.

Social Media 62

Social Media Media Facebook Trends 62

Institute for Public Relations

JUNE 8, 2023

IPR and Voya Financial surveyed 1,014 employees to find out their perceptions of disabilities and caregiving in the workplace Download: News Release for Communications Professionals (PDF) Download: News Release for Human Resources Professionals (PDF) Download: Full Report Available Here NEW YORK, NY, — Despite nearly three-quarters (73%) of employees (..)

Financial 52

Financial Employee Advertising Advertising 52

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Not all social networks are the same.

Social Media 120

Social Media How To Media Media Training 120

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. BeReal now has 50 million-plus downloads in the app store–up from just 756,000 in Jan. They’re littered across the web.

Social Media 68

Social Media Media Video Facebook 68

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Employee Advocacy.

Social Media 120

Social Media Brand Branding Airlines 120

Rock the Status Quo

FEBRUARY 25, 2015

Want a handy cheat sheet that gives you the sizes of images on major social media platforms at your fingertips? Bookmark this newly updated link or download the PDF. Similar Posts You Might Like: Social Media Cheat Sheet for Image Sizes Using Facebook Timeline – New Image Sizes Want Agency or Career Growth in 2014?

Social Media 100

Social Media Media Facebook Agency 100

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Social Media 108

Social Media Report Survey Media 108

Onclusive

DECEMBER 7, 2023

Media Outlet Quality This metric assesses the quality and reputation of media outlets featuring your brand, helping determine the impact and credibility of media coverage. Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Media Outlet Quality This metric assesses the quality and reputation of media outlets featuring your brand, helping determine the impact and credibility of media coverage. Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms.

Measurement 195

Measurement Analysis Reputation SEO 195

Cision

DECEMBER 12, 2016

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power. I’ll get to that. But first, let’s bust some myths.

Social Media 120

Social Media Media Measurement Advertising 120

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today. Great news: It’s a free download!

Social Media 239

Social Media Crisis Training Media 239

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

Cision

AUGUST 23, 2016

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable to carry out their work without social media. We’ve found that in the U.S.,

Journalism 120

Journalism Social Media Study Media 120

Prohibition

OCTOBER 7, 2022

The social media world continues to change and update as platforms try to keep up with one another and introduce new features. LinkedIn have launched an array of new ad tools, including document ads which allow the advertising of long-form content, with a preview in the feed and a push to download the full piece of research.

Instagram 62

Instagram Social Media Video Twitter 62

Presspage

APRIL 17, 2018

The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. This ebook is an introduction to the basics for running a newsroom for international audiences. Why your global newsroom should localize content as much as possible.

eBook 87

eBook Internal International Mobile 87

Melissa Agnes

APRIL 11, 2015

What has always fascinated me are their extreme capabilities in the use of social media for real-time emergency management. Download this file (right-click and choose “save as”). Biggest lessons learned and biggest crisis management tip that Curtis wants to make sure you take away from this podcast. Connect with us!

Social Media 174

Social Media Crisis Management Crisis Media 174

Melissa Agnes

SEPTEMBER 28, 2014

Two years ago, Thanh was asked to head Garden Grove Fire Department’s social media accounts. Within this episode of The Crisis Intelligence Podcast, Thanh shares how his Fire Department is using social media for emergency management, as well as the struggles and obstacles he’s had to overcome along the way.

Social Media 220

Social Media Crisis Communications Media 220

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. The Social Media Downside.

Social Media 100

Social Media Company Media Study 100

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Onclusive

DECEMBER 12, 2019

” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. In this whitepaper, you’ll learn: Benchmarks for average social media and press engagement of news releases. Complete the form to download the report.

Report 243

Report Analysis Social Media Data 243

Onclusive

MAY 10, 2021

To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. Download our whitepaper to uncover five key questions technology PR teams should ask themselves to improve the effectiveness of their releases.

Technology 195

Technology Data Measurement Consumer 195

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! Users can only access this feature by downloading the latest version of Instagram. Instagram launches four person live-streaming.

Social Media 62

Social Media Trends Media Instagram 62

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

Social commerce Social commerce is mobile’s latest opportunity. While not all social shopping is done on mobile devices, the addition of one-click pay and the ubiquity of digital wallets have propelled m-commerce. Engagement metrics The mobile era has redefined engagement metrics.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. Article sentiment toward the brand.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

FEBRUARY 7, 2020

For more in-depth information, grab your copy of the study by downloading here. . Social media is also an important factor when distributing releases. Brand’s with influential social media accounts hold incredible power and reach, and PR professionals should take care to maximize the socialization of their news.

Data 273

Data Study Social Media Analysis 273