PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 146

Interviews Media Study Course 146

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Most communicators for the Department of Defense also create imagery, audio and video. Essential communications skills endure.

Public Affairs 88

Public Affairs Communications Radio Television 88

PR for Anyone

OCTOBER 18, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Free PR Interview Transcript. It’s really a workbook for how to manage important documents and accounts and so much more. So having those documents are very important.

Financial 130

Financial Pitching Banking Retail 130

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list. Some people are more easily persuaded by a verbal conversation than a written document. Writing still matters. Raise your voice.

Writing 170

Writing Pitching Meeting Communications 170

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

PR 20/20

JANUARY 19, 2023

Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Give your entire team access to the document so they can add to it as they receive inquiries. Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ?

Analytics 81

Analytics Comparison Google Interviews 81

Stephen Waddington

OCTOBER 5, 2018

The phone has become an underused tool Double spaced press releases for edits and notes Printing at a dedicated workstation from disk, documents shared via hard copy Sharing a dial-up modem and email address between the whole office Photocopying, posting and faxing press releases Printing and collating press kits for an event An embargo was an embargo (..)

Agency 135

Agency Web Print Newspapers 135

Barokas

MAY 28, 2020

If so you might be suffering from Zoom fatigue—a new phenomenon sweeping the tens of millions of people who have traded their bustling offices and team building lunches for video meetings and virtual happy hours. It didn’t take long for neuroscientists and cyberpsychologists to figure out the cause : too much time on video meetings and chat.

Video 97

Video Interviews Meeting Energy 97

Cision

NOVEMBER 30, 2017

Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Interviews. Word document? Video Guide. Guidelines for Submitting. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Onclusive

JANUARY 31, 2018

Positioning is not a creative exercise nor is it a matter of sitting down and reading customer interviews and talking to a few employees, locking yourself in a room and coming out with this great idea. Document what you want to achieve from your positioning and how you can be relevant to your community. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 60

Interviews Media Study Course 60

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

Real Estate 223

Real Estate Local Pitching Media 223

MaccaPR

JUNE 28, 2016

Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. The health benefits of deep breathing are well documented – from decreased aches and pains to improved circulatory and digestive systems. We say, “Prepare key messages and practice them.” “Use

Interviews 59

Interviews Media Training Media Training 59

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Luckily, hundreds of online templates are available to download free, or you can create your own document.

Pitching 137

Pitching Interviews Video Report 137

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time. There are some templates for an ROS that offer a good place to start.

Pitching 185

Pitching Survey Video Examples 185

Sword and the Script

JANUARY 5, 2021

However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. The company serves “28,000 customers” around the world.

Pitching 153

Pitching YouTube Community Company 153

PR for Anyone

APRIL 3, 2024

Adelina’s decision to document her transition on Instagram led her to connect with the vibrant “silver sister” community, where she found support and inspiration from others on a similar journey. Dress for Yourself, Not For Society Strict fashion rules based on age are a thing of the past. Open it and be present.”

Fashion 130

Fashion Instagram Industry Meeting 130

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. 26% said “better and cheaper video production technology;”. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. 5) Factually accuracy over speed of reporting.

Survey 103

Survey Report Media B2B 103

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. If you’re working on a piece that involves original reporting, there are proactive steps you can take during interviews to make the fact-checking process easier later on. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ReimaginePR

OCTOBER 24, 2015

So he asked her during his interview to describe her daily hair regimen. But my old boss’s plans were like falling into the internet; you could have a map, a calendar, an atlas, wikipedia, and a cat video to explain it all to you. You can measure if web traffic to a particular landing page increased because of a video campaign.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. And without the compulsion to document it on social media or stop to check work email? Or, I photograph and video document and share it. Experiment.

Storytelling 60

Storytelling Tourism Travel Local 60

PR in High Definition

FEBRUARY 23, 2021

It could be something as simple as a video leaking of your CEO or Senior Director saying something in private that goes against the company vision or values. Or even just focusing on one interview to clear the person’s name? Or even just focusing on one interview to clear the person’s name? Absolutely!

Crisis 71

Crisis Communications Reputation Training 71

Newsfile

OCTOBER 24, 2023

How to Avoid Non-Transparent or Misleading Communication Mistakes Create clear, accurate and forthright messaging Respond to a crisis in a timely and transparent manner, admit wrongdoings, communicate steps taken to correct problems and take further preventative measures Consistently communicate to all stakeholders Train company spokespeople and leaders (..)

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. PR is a primary tool for corporate speech on social issues.

Brand 149

Brand Branding Storytelling B2B 149

Presspage

AUGUST 24, 2018

Consider slimming this down into a one-page document that can be easily referenced by members of the press who are looking to either gain a better understanding of the company or to share background of the company in their own words. Ensure videos are labeled accurately and are compressed to minimize download time and file space.

Media 68

Media Leadership Product Launch Television 68

ReimaginePR

MAY 30, 2015

Great broadcast quality high-definition video. Interviews – Q & A on video. Have an awesome video. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. But there are other reasons why video is important.

Media 120

Media Television Video Print 120

PR Fuel

SEPTEMBER 16, 2020

This is a one-or-two page document that highlights something new or different your company is doing. Once authorities determined the victims had died after taking poisoned Tylenol, the company immediately recalled its products and even invited TV news crews to shoot video of store employees taking products off the shelves.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

The Resolution Blog

FEBRUARY 25, 2019

Generally people are a lot more interested in videos. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. You can listen to the full interview with Iliyana on the PR Resolution Podcast here.

Measurement 120

Measurement Case Study Pitching Agency 120

Karen Freberg

MARCH 14, 2019

I was able to teach a few classes, do a few class videos that will be used in other courses at QUT (teaching), do a few industry talks (professional), and work with researchers on a few papers and book chapters (research). Documenting the journey on social media. Making each day count. I did this for a few reasons.

Social Media 51

Social Media Course Meeting Interviews 51

The Stalwart Blog

NOVEMBER 18, 2019

An interview with Lily Li, Principal of Metaverse Law. . Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. I’m really privileged to have Lily Li of Metaverse Law with us today from Orange County.

Data 60

Data Privacy System Crisis Communications 60

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. Meltwater also wrote a blog post with a little more detail – and AWS has a 3-minute video that explains the data exchange conceptually, keep in mind Meltwater is just one of the data providers, albeit the first one from the PR tech community.

Data 90

Data Enterprise Survey Instagram 90

ISEBOX

JULY 29, 2015

The public’s perception of your company will boost sales if they like you, so it’s the job of a media relations specialist to develop a documented strategy for enhancing reputation. Media channels and the public love video, images and info-graphics – so shake things up beyond just issuing a text-based statement.

Media Relations 70

Media Relations Media Financial Reputation 70

Waxing UnLyrical

JANUARY 11, 2012

We set up schedule documents with time slots to be filled out, one for each hour (our tweetathons ran 9 am – 9 pm ET), and asked the Champions to sign up at least for an hour, if they could. a separate tweetathon “guide” for each such event, that linked to relevant documents. Always Be Closing.

Twitter 107

Twitter Analytics Community Facebook 107

Solo PR Pro

NOVEMBER 1, 2016

I interviewed all the partners, developed a profile of the practice, and wrote biographies that turned their experience from a listing of major cases into a description of their accomplishments. This is a guest post from Solo PR PRO Premium member, Daria Steigman. The good news is that I’ve learned a lot from this and other miscalculations.

Product Launch 40

Product Launch Interviews Print Writing 40

Mindful Marketing

JUNE 19, 2022

The human making the news was Blake Lemoine, part of Google’s Responsible AI division , who in April shared a document with his higher-ups titled, “ Is LaMDA Sentient? ” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.”

Comparison 65

Comparison Technology Google Engineering 65

PR Fuel

JULY 14, 2021

For example, you might want to interview a CEO, stakeholder, or project leader. Before sending press releases to your media list, consider adding visuals to the document. Maybe you want to add a product demo video or trailer for an upcoming event. Focus your attention on people who hold leadership positions.

Writing 72

Writing How To Media Guidelines 72

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48