ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. After all, product boycotts rarely succeed, for fascinating reasons. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

Communications Conversations

SEPTEMBER 14, 2022

A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. Your employees! Yet, most of us realize this is not what most consumers want.

Brand 215

Brand Branding Instagram Video 215

PRSay

JULY 10, 2020

Documenting our crisis-response actions and communications will help us evaluate what worked well and what did not. Retailers continue to modify their physical stores and delivery services to protect employees and consumers, while also significantly changing the customer experience.

Crisis 179

Crisis Crisis Management Employee Retail 179

Communications Conversations

MARCH 28, 2018

When you’re one of the largest tax consulting/preparation companies in the country, there are certain events that come up year after year that marketers and communicators are challenged with promoting. Or, that the idea of two guitarists shredding for an hour-straight on Facebook was in the HRB marketing playbook? The premise?

Social Media 95

Social Media Marketing Media Facebook 95

Communications Conversations

JUNE 11, 2021

Governance isn’t one of the sexiest areas of social media marketing. You know, that document you post to your social pages (or link to on your web site) that outlines what your fans, customers, partners, vendors and employees can and cannot do on your social media pages. But, it’s a damn important one.

Guidelines 190

Guidelines Community Social Media Examples 190

Solo PR Pro

MARCH 26, 2024

While many solo practitioners include administrative fees in their client invoices to offset these expenses (PRO members, grab this expense worksheet), having a documented breakdown is crucial to ensure that your rates cover all operational costs. Understanding your operating expenses, a new aspect for former employees, is crucial.

Insurance 68

Insurance Insurance Financial Healthcare 68

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Contently - Strategy

APRIL 17, 2019

Aesop wasn’t a marketer. Most of his lessons concern life in general, but some apply neatly to business and marketing. Marketers care about growth. Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Most marketing tasks start with “how” questions.

Content Marketing 109

Content Marketing How To Marketing Banking 109

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Communications Conversations

NOVEMBER 9, 2015

Today, there’s more talk about employee advocacy on social networks than there is around companies shutting down social networks at work. Because corporate IT departments are still making it very tough for marketing folks to do their jobs well. Dropbox to share documents, photos and videos between people and companies.

Employee 60

Employee Tools Corporate Google 60

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time.

Analytics 81

Analytics Comparison Google Interviews 81

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite. Want to learn how to build a strong business case for PR?

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

MAY 15, 2020

Consider a weekly or monthly spotlight on key employees on your page. It recently shared a 2-second screenshot of the marketing team toasting its new website with morning coffee! If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them.

Instagram 333

Instagram B2B B2C Case Study 333

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

PRSay

MAY 25, 2021

That can include advocating for leaders to mandate DE&I training for all employees and incorporating people of diverse backgrounds into all projects and practices. We can also offer diversity-related resources for staff members, such as documents, books and websites.

Training 193

Training Policies Study Community 193

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

MAY 5, 2015

Don’t share that message with the same, old content marketing tactics. Visit with the CEO and long-time employees. Once you have that story arc, document it. It determines the shape that other content marketing pieces take. Spice up your content marketing with outside-the-box tactics. Try something new.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

PR 20/20

NOVEMBER 7, 2019

I’m convinced there are two databases every marketer needs at-the-ready to do so effectively. Need inspiration to get started on the work that will make everything else in your marketing realm fall into place? When thinking through audiences, consider: Employees. Total addressable market size (TAM). Subscribers.

Marketing 59

Marketing Case Study eBook Strategy 59

PRSay

OCTOBER 30, 2020

that provides businesses with marketing and other services while seeking to create inclusive, integrated work environments for talented professionals who are blind or have low vision. About half of the company’s employees live with vision loss. So instead of me seeing, I’m listening to everything that’s on my computer.

Software 183

Software Nonprofit Technology Education 183

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Instead, they evaluate companies based on their own metrics or on employee reviews, as is the case with Glassdoor’s Best Places to Work. Choose awards wisely. Award entries need not be dull.

Case Study 136

Case Study B2B Conference Industry 136

PRSay

FEBRUARY 16, 2021

Consider what your followed advice would do to the market or to society at large. Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. You can’t properly advise or represent your client if you fail to do that.

Communications 158

Communications Ethics Leadership Reputation 158

Reputation Specialist Michael Toebe

JULY 8, 2021

Two employees of the Scottsdale Center for the Performing Arts were fired for, get ready for it: reporting the CEO for not wearing a mask during the COVID pandemic, a charge, as you will see later, he rejects as having taken place. So what has happened since the two employees experienced punitive reactions for stepping forward?

Reputation 52

Reputation Employee Report Meeting 52

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. Edelman elevates marketing PR. Like his contemporary Harold Burson, Edelman got his start during World War II, where his job was to document and refute German propaganda.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ISEBOX

OCTOBER 19, 2016

Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. Not-So-Official FDA Regulation: The FDA has issued Guidance documents (upper case “G”) – not formal rules, but suggestions that come highly recommended. FDA Guidance: To correct or not correct Third Party Misinformation.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

PRSay

JUNE 24, 2020

Supreme Court’s June 15 ruling that the 1964 Civil Rights Act also protects gay, lesbian and transgender employees from job discrimination. For me, it’s about being equal and not discriminating against anyone,” said panelist James Shackelford, APR, president and CEO of SomaComm, a communications and marketing firm in Dallas.

Communications 158

Communications Employee Training Company 158

Cision

AUGUST 30, 2016

Open that document up and marvel at your smarts! Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. As a team-centric PR and social crew, we are always updating our roles and responsibilities documents to ensure we have our aces in their places.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Mindful Marketing

JUNE 27, 2020

Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized. Check out Mindful Marketing Ads and Vote your Mind! ” ​ Subscribe to Mindful Matters blog.

Real Estate 111

Real Estate Community Employee Education 111

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Mindful Marketing

JULY 31, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While eating lunch at a favorite restaurant recently, my son and I noticed that the menu was much shorter than before. After our meal, I asked our waitress about the simpler spread.

Employee 119

Employee Marketing Interviews Healthcare 119

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

It’s best to articulate goals, service expectations, and deliverables in the RFP or search document shared with the prospective agency partners, and to seek their input if needed. It serves to inspire employee engagement, foster customer loyalty, and boost company performance. You have no story. PR can do a great deal.

Company 136

Company Leadership Agency Employee 136

PR in High Definition

FEBRUARY 28, 2019

Showpad was founded in Belgium in 2011 and its platform supports sales and marketing teams in working together more efficiently and selling more successfully. Its cloud-based content system enhances sales enablement, enabling the sharing of interactive sales and marketing content as well as sales training and coaching.

Communications 74

Communications System Training Data 74

PR Fuel

SEPTEMBER 16, 2020

This is a one-or-two page document that highlights something new or different your company is doing. Once authorities determined the victims had died after taking poisoned Tylenol, the company immediately recalled its products and even invited TV news crews to shoot video of store employees taking products off the shelves.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. We agreed to do a market research project with them. So for an employee, the nice thing to do is say, oh, the press release is good enough.

Ethics 105

Ethics Data Training Agency 105

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

SEPTEMBER 25, 2017

It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences? Determine what will be the most valuable information for you and your team, and your marketing goals and strategy.

Conference 62

Conference Marketing Local Advertising 62

Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. Why can’t we just do it ourselves?”.

Video 100

Video Brand Branding Content Marketing 100