Business Wire

APRIL 19, 2023

New Developments in the Private Capital Markets Require Better Preparation, Longer Lead Times, Experienced Advisors, and Openness to New Structures for Growth and Late-Stage Private Companies The IPO market has been awfully quiet over the past 18 months.

Company 321

Company Blogging Marketing Employee 321

Agility PR Solutions

JANUARY 31, 2024

Marketing is often seen as an outward force: the activity of sending the company message into the world and targeting potential customers with campaigns and strategies. Successful businesses are increasingly looking to internal marketing, in other words, marketing campaigns aimed at a business’s own employees.

Internal 174

Internal International Marketing Employee 174

Mindful Marketing

NOVEMBER 21, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Even during a pandemic, there’s much for which to be thankful. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 90

Employee Training Leadership Video 90

PRSay

MARCH 14, 2022

As we market and communicate to younger generations, it’s important that we listen to their advice. Your interns and entry-level employees are full of ideas from what they were just taught in school, what their friends are seeing trend on TikTok and what other new platforms are being developed at this very moment.

Creativity 113

Creativity Employee Survey Internal 113

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Software 78

Software B2B Company Marketing 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. The more you know about your customers, clients, employees, and competitors, the better your planning will be. These PR and marketing trends can help you thrive in 2024.

Trends 182

Trends Marketing Wikipedia Reddit 182

Agility PR Solutions

FEBRUARY 27, 2023

As we move into 2023, brand advocacy should be a vital part of your marketing strategy. In fact, according to the Edelman Trust Barometer, employee advocacy-related leads converted seven times more often than other types of leads. Brand advocacy is not a new idea, but many brands are still lacking the momentum behind it.

Employee 86

Employee Brand Branding Strategy 86

Wadds Inc.

DECEMBER 3, 2023

Many employees are using generative AI tools at work without formal approval or guidance from their employers. More than a quarter (28%) of employees surveyed said they currently use generative AI at work, and over half do so without formal approval. Most employees have not received training on the ethical use of generative AI.

Policies 52

Policies Training Employee Ethics 52

Agility PR Solutions

MARCH 15, 2020

You have an amazing product or service and you’ve put a lot into marketing. While desire, research, and getting your name out there are all important for your success, there’s something else that’s just as (if not more) crucial—your employees. You rely on […].

Employee 117

Employee Marketing Brand Branding 117

Axia PR

OCTOBER 26, 2021

With the current voluntary turnover rate at 25% (almost double what it was three years ago) and costing an average of 33% of an employee’s annual salary to replace them, it’s time to think about retention measures for keeping your corporate communications, public relations, and marketing employees.

Corporate 62

Corporate Employee Marketing Brand 62

Sword and the Script

NOVEMBER 5, 2020

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. The study suggests this viewpoint was even higher among sales and marketing types. The real kicker?

Employee 99

Employee Study Survey Leadership 99

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stern + Associates

SEPTEMBER 14, 2023

Seeing Others” offers leaders and employees the tools to put themselves in a safe context, allowing frank discussions about the lack of recognition without assigning blame. By creating sustainable workplaces with committed employees, retention, collaboration, and productivity are all boosted.

Employee 62

Employee Study Groups Strategy 62

Agility PR Solutions

APRIL 28, 2021

Next to customers who rave about a brand to their friends and family and influencers with loyal followers, employees who are evangelists for a brand they work for can be most effective and credible. The post Employees as brand evangelists—how to tap this huge resource appeared first on Agility PR Solutions.

Resources 94

Resources Employee Brand Branding 94

Agility PR Solutions

SEPTEMBER 25, 2018

Half of marketing and advertising hiring decision makers (50 percent) surveyed feel productivity would increase if their company instituted a compressed schedule, where employees work four 10-hour days. The post New study explores getting better performance from marketing employees appeared first on Agility PR Solutions.

Employee 75

Employee Study Marketing Survey 75

Agility PR Solutions

AUGUST 11, 2022

Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a hit. Employees research companies before they hand over their resumes. The post How HR employee management software can improve your PR results appeared first on Agility PR Solutions. If […].

Software 78

Software Employee Resources Reputation 78

Agility PR Solutions

FEBRUARY 28, 2019

Your employees are the backbone of your business. The post 4 tips for marketing your business to potential employees appeared first on Agility PR Solutions. The post 4 tips for marketing your business to potential employees appeared first on Agility PR Solutions.

Employee 68

Employee Marketing Course Publicity 68

Sword and the Script

NOVEMBER 21, 2023

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. And a brand is bigger than marketing. All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. The purpose?

Financial 143

Financial Marketing Survey B2B 143

Agility PR Solutions

SEPTEMBER 12, 2021

From customers to business partners and employees, marketers play a vital role in re-establishing and strengthening connections across the stakeholder landscape, according to new research from Gartner. The post How marketers can re-establish and fortify connections with stakeholders appeared first on Agility PR Solutions.

Marketing 153

Marketing Employee Publicity 153

Agility PR Solutions

OCTOBER 21, 2021

In today’s historically tight labor market, developing and keeping talent is now top of mind for business leaders—and becoming an employee experience leader can be the differentiator. The post Employee experience excellence: 3 key practices that separate the leaders from the laggards appeared first on Agility PR Solutions.

Employee 78

Employee Company Marketing Trends 78

PR for Anyone

APRIL 7, 2020

Christina Daves (01:47- 01:52) How are you taking advantage of video and marketing that can serve as the voice of your brand? In this week's episode, I talk about effective public relations and marketing while working from home. Many businesses all over the world had no choice but to shut down and let their employees go.

Marketing 279

Marketing Training Technology Video 279

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Agility PR Solutions

AUGUST 14, 2023

It’s true that many employees today prefer to work where they want, but mostly they just want to be productive—and they want employers to do a better job of enabling that ability.

Employee 78

Employee Tools Data Software 78

Agility PR Solutions

FEBRUARY 25, 2019

Employee engagement is top-of-mind in the HR industry these days. The tight job market is continuing, driving employers to work more diligently to retain workers who are apt to go elsewhere to seek the working environment they desire. The post 7 employee engagement trends to expect this year appeared first on Agility PR Solutions.

Employee 93

Employee Trends Strategy Industry 93

Business Wire

JUNE 21, 2022

Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions.

Storytelling 393

Storytelling Blogging Employee Industry 393

Agility PR Solutions

MARCH 16, 2022

One-third of all employees surveyed in marketing and creative fields say they are considering switching employers in the next year, according to the 2022 Job Market Pulse Report, an annual resource highlighting key hiring, compensation and overall job market trends from specialized marketing and creative recruitment agency 24 Seven.

Creativity 146

Creativity Trends Report Industry 146

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. ” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

Communications Conversations

MARCH 6, 2020

Employees hold all the cards. Employers need to adapt in terms of what employees really want in the new economy. How do you expect to keep star employees motivated when you’re giving them, essentially, what amounts to a cost-of-living increase? Another huge perk almost every employee would value. Not even close.

Employee 78

Employee Insurance Insurance Real Estate 78

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. Marketing Marketing revolves around promoting products or services, driving sales, and ultimately generating revenue.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. It’s one of the biggest struggles facing marketing directors today, with over 19% of marketers saying its their biggest hurdle.

B2B 77

B2B Trends Strategy Marketing 77

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

Training 120

Training Employee Social Media Company 120

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Find a cause that engages employees and consumers. The cause has to meet both your mission/values and employee/consumer expectations.

Employee 120

Employee Consumer Banking Local 120

Agility PR Solutions

OCTOBER 21, 2018

Why do employees go rogue? Catherine Erikson, VP of Sales and Marketing (HealthCare Marketing Group) sums it up by saying that encountering rogue employees is an organic part of developing and growing a successful business. Below are […].

Employee 89

Employee Company Healthcare Groups 89