Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career.

Reddit 174

Reddit Software B2B Technology 174

The Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 While most businesses have made a good start on digital transformation and more than half now report that they are in making good progress, only 11 percent have fully institutionalized the process.

Survey 147

Survey LinkedIn Engineering Web 147

The Proactive Report

NOVEMBER 21, 2023

The recent Pew Research reports on media consumption in the US have some interesting insights. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally.

Newspapers 130

Newspapers Social Media Data Consumer 130

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

The Proactive Report

DECEMBER 2, 2022

It’s no longer in vogue to grab stock images off the web and use it to accompany your content. The post Visual Content Trends for 2023 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Original Imagery. Stock photography and design has become ubiquitous – it’s everywhere.

Trends 147

Trends Instagram Creativity Small Business 147

The Proactive Report

DECEMBER 4, 2018

Talk to your SEO and Web team. Get more Digital PR Tips in your inbox every week. The post 3 Content Marketing Trends for 2019 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. More research is needed here. Find out what content is currently available. How could it be improved?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 40

Report Banking Measurement Digital PR 40

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. There’s too much good, free, intel — remember the Real Time Web ? They are now at around $16.

Twitter 235

Twitter Customer Service Web Facebook 235

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( DivvyHQ Content Challenges Report). LinkedIn B2B content Report ). LinkedIn B2B content Report ). SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

MARCH 21, 2017

KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams. This negative content will be indexed in Google News and make its way to the web search.

Reputation 140

Reputation Crisis Social Media Google 140

The Proactive Report

OCTOBER 27, 2017

There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” That way you can work with your web designer and create an effective tool that will get real business results. The first report to watch is Acquisition.

Tools 113

Tools Analytics Google Web 113

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. Hereford Award out of over 300 entries.

Airlines 87

Airlines Web SEO Internal 87

The Proactive Report

JUNE 18, 2021

Discover where the reporters and bloggers you’d like to connect with find their stories. Many reporters are on Twitter and LinkedIn. Use HARO to find stories reporters are working on. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide.

Small Business 213

Small Business Fashion Groups Local 213

Landis PR

JANUARY 30, 2024

PR and content play vital roles in managing and accelerating the sales funnel. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

DECEMBER 17, 2014

In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Online PR digital PR google online PR' By Cokey Falkow. Why is it so powerful? What has changed in the world? The answer is everything, and nothing.

Google 124

Google Digital PR Web Video 124

The Proactive Report

MAY 7, 2018

” 2018 Skills Gap Report. Web Architecture and Development Framework. The PR Measurement Course could give you that extra edge on your resume. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Study 100

Study Analytics Software Data 100

Solo PR Pro

APRIL 6, 2021

I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day. Microsoft: Get on that).

Tools 89

Tools Google LinkedIn Leadership 89

Landis PR

FEBRUARY 5, 2024

Investors and partners may require more formal communication, like press releases and reports. How AI Can Boost PR for Startups: Effective Strategies and Benefits AI in PR is more than just a passing trend; it is a transformative force. For customers, personalized content and engagement strategies work best.

Publicity 59

Publicity Privacy YouTube Analysis 59

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. Report, bio & video. Get my Digital PR Tips Newsletter.

Twitter 100

Twitter Media Relations How To Media 100

The Proactive Report

DECEMBER 27, 2017

You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more.

Trends 124

Trends Data-Driven PR Data System 124

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Scheduling recurring tasks (reports, right?). from SEO to Web Dev).

Software 151

Software How To SEO System 151

The Proactive Report

JUNE 23, 2015

Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? The same goes for reporters and bloggers looking for expert sources. Get our Digital PR Tips Newsletter. News releases – 55% more views 36% more link clicks. Make it Shareable.

Video 100

Video Mobile Trade Shows YouTube 100

Buzzstream

APRIL 25, 2024

According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). When prompted to Choose a Prospect Source, choose “Search the Web.” For instance, social media marketing is still digital marketing, a space we play in.

Brand 62

Brand Branding How To SEO 62

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. According to Nielsen Reports , 93% of American adults listen to radio programs and other audio mediums at some point during the month.

Radio 74

Radio Television Media Local 74

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Then click on ‘Create a Research List’.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

MAY 12, 2016

Especially when you’re talking about marketing and digital PR. In other words, brands aren’t just buying stock images off the web and throwing it up on their channels, they’re hiring visual professionals (designers and photographers) to create original content. VISUAL REAL ESTATE. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

Sword and the Script

JULY 2, 2019

PRWeek reporter Sean Czarnecki quotes him in his story as saying, “We’re going to put our heads together about how we can integrate further and create more products.” Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. That partnership has ended.”. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

ZudePR

JUNE 10, 2015

You know the importance of a keyword report, right? Taken from the keyword report. Email, web forms, word processing docs. The post You’re Not Alone: Zude’s (#PRstack) Top 4 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. They are mostly free. If not, try this.

eBook 68

eBook Engineering Tools Case Study 68

The Proactive Report

APRIL 11, 2016

PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices. com/responsive-web-design-best-practices/. We started with custom web design and now we have a talented team of online marketing and PR pros.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices. com/responsive-web-design-best-practices/. We started with custom web design and now we have a talented team of online marketing and PR pros.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

JULY 20, 2016

Digital PR has a lot to offer in this regard. There is one big caveat however: the content has to be relevant and meet the Google quality standards. As Rand Fishkin of MOZ has said – you need to 10X the quality of your content. Watch this video. We can create excellent written content.

Google 100

Google SEO Study Digital PR 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100