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Web PR: What Is Digital PR and How Does It Work?

PR Fuel

Read More The post Web PR: What Is Digital PR and How Does It Work? Over the past five years, demand for the services of public relations firms has been going up by about 2.7% In the United States alone, the public relations firm market now generates more than $20 billion in revenue every year.

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Digital PR: Importance for Your Brand in 2021

5W PR

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. That said: Why is digital PR important to your brand in 2021? Increase your Web Traffic.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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PRCA Digital PR and Communications Report: "Digital PR moves fast"

Stephen Waddington

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.

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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. The post Remakes & Remixes: Replicating Successful Digital PR Campaigns appeared first on BuzzStream.

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Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. And suddenly Digital PR is in demand. Digital PR is now a vital part of the marketing mix.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. Do the research and produce excellent, original work. Make sure it will resonate with your audience. They respond to quality and depth.

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