The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value.

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PRCA Digital PR and Communications Report: "Digital PR moves fast"

Stephen Waddington

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report.

Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. So yes, SEO has become an important PR skill.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. This includes tracking minor changes in keyword rankings and web traffic.

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Digital PR: The Future of Link Building

Prezly

Over the past year we’ve developed our digital strategy and placed link building as a high priority. A PR-style tactic of broadcasting our products and campaigns seemed the best way forward. The resulting landing page is without doubt the best in the PR software industry.

4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . The plugin is another web call and so it does slow down rendering a bit.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

The Best Free PR Tools on the Web

TrendKite

When it comes to PR tools, you do have to pay for sophisticated analytics and media monitoring software , but you can absolutely augment your PR strategy and measurement efforts with some pretty cool online resources for free. You will need to do some manual filtering because Google News isn’t as effective as a PR tool designed for the purpose of separating quality mentions from the noise, but if you dig a bit the information will be there.

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Next Steps in Social Media Marketing

Flack's Revenge

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. Know there are three basic kinds of online monitoring: web mentions, social media mentions and customer reviews. Digital PR

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Maximize your digital footprint.

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” Not familiar with the changes in the digital customer journey. SEO writing is a vital PR skill today.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? Mobile Web.

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The Difference Between Remarketing and Retargeting

5W PR

According to some digital media pundits, less than 2% of customers actually make a purchase upon their first visit on a site. That said, it’s easy to confuse the two when devising a digital marketing strategy.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. The counter-trend to increased digital communications is the growing desire to meet in person. Interviews PR PR Tech Public Relations Social Media Uncategorized Web 2.0

How to Use Twitter in Media Relations

The Proactive Report

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Social media provides journalists a way to actively publicize their work that hasn’t previously been seen. Source PR Newswire. Get my Digital PR Tips Newsletter.

New Study Highlights Skills Gap in College Graduates

The Proactive Report

Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. Web Architecture and Development Framework. The PR Measurement Course could give you that extra edge on your resume.

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Don’t Let Your Headline Get Cut Off!

Personal PR

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Digital PR Social Media for Business SEO“Not everyone wants to play the game, ‘What’s the last word in the headline?’”

3 PR Trends to Watch in 2018

The Proactive Report

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. Data Driven PR. And every part of your PR plan should be data-driven now.

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Make Your Website a Tool to Grow Your Business

The Proactive Report

There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” That way you can work with your web designer and create an effective tool that will get real business results.

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Is outsourcing social media right for you?

Personal PR

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. What was once considered a new phenomenon in the legal industry — being present and active on social (digital) media — is fast becoming a “must-do” for attorneys ( and, I’d like to add, for just about every high-profile professional, executive leader or entrepreneur ).

SMART News Content

The Proactive Report

And this way, the PR industry becomes a partner in communicating truthful and factual information.” SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. For more Digital PR Tips s ubscribe here.

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Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) Brand Journalism Digital PR Public Relations Social Media for Business Social Media Marketing Social Media Publicity internet Online personal PR public relations Publicity ROI social media web

Don’t Let Your Headline Get Cut Off!

Personal PR

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Digital PR Social Media for Business SEO“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill.

Google and Our World of Search in 2014

The Proactive Report

In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Online PR digital PR google online PR By Cokey Falkow.

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Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) Brand Journalism Digital PR Public Relations Social Media for Business Social Media Marketing Social Media Publicity internet Online personal PR public relations Publicity ROI social media web

DigitalPR Chat #1 Content and KPIs

The Proactive Report

Q2: Do KPIs also apply to PR? A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. One of my fave case studies is Sony Europe deflecting customer calls to web with content, saving call center $350k in just 2 weeks.

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Content and Links – Google’s Top Ranking Factors

The Proactive Report

Digital PR has a lot to offer in this regard. After all, it’s organically earned links that Google values most and PR pros are the experts in earned media. ( So it seems that PR is actually the perfect solution for SEO.

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Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content.

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Google’s Mobile Update and Online Visibility

The Proactive Report

And for the PR pros – this applies to your newsroom and media researchers too. PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices.

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Tool of the month – The hunt for contacts

PR in High Definition

Simply entering the company domain or even just the company’s name reveals all employee email addresses listed on the web – hopefully exposing the company’s email pattern. Blog PR tools Uncategorised digital PR Firefly communications online PR PR public relationsHe aims, he sends and the e-mail bounces straight back. Despite frequent exclamations that “E-mail is dead!”,

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Google’s Mobile Update and Online Visibility

The Proactive Report

And for the PR pros – this applies to your newsroom and media researchers too. PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices. See these best practices https://www.studio98.com/responsive-web-design-best-practices/. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media.

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