Communications Conversations

OCTOBER 10, 2018

You develop a feel and love for social media marketing, and move up into a AE role and then a Senior AE role. You then find a job on the corporate side as a social media manager. You notice social media specialist and social media manager listed–but not social jobs above that.

Social Media 109

Social Media Media Corporate Survey 109

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Buchanan PR

MARCH 10, 2022

Throughout this blog, we’ve sprinkled in some common slang terms and phrases used by Gen Z-ers (don’t worry, we added the definition after each word to help you learn!) It’s important for senior employees to have some basic understanding of this language. labor force by 2030. Start Quiz. Your Answers.

Employee 52

Employee Communications Groups Journalism 52

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. There’s no erasing those negative comments from old employees with an axe to grind and nothing better to do with their time.

Digital PR 246

Digital PR Reputation Employee Energy 246

Communications Conversations

AUGUST 23, 2018

Some are saying, as this CNBC report claims , that we’ve hit “peak social media” (get ready for a complete over-use of that term over the next six months!). First, the hand-wringing over “peak social media” is laughable if you think about the larger context. Lots of scanning.

Social Media 88

Social Media Trends Communications Instagram 88

Onclusive

JANUARY 26, 2022

This means that you’ll want to identify which journalists, influencers and publications are having the biggest influence on your business – driving the most website traffic, social media engagement, brand interactions, and revenue. One way to do that is to use smart technology to help you out. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Communications Conversations

MARCH 26, 2019

Other times it’s more heavy in employee comms. For example, if your comms team focuses more heavily on employee comms, chances are you probably ladder up through HR (or the CEO). That definitely makes a difference when we’re talking about setting future budgets and making the case for additional head count!

Corporate 87

Corporate Report Social Media Media 87

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Brand 256

Brand Branding Social Media Employee 256

Agility PR Solutions

MARCH 9, 2020

Instagram as a social media platform is an ever-evolving space. There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a hyper-connected Gen Z-er, a Silicon Valley techie, or an Instagram employee).

Instagram 130

Instagram Employee Creativity Social Media 130

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. . Interact on social media.

Media 333

Media Pitching Report B2B 333

Stuart Bruce

JANUARY 5, 2015

The definition of PR is also directly related to the future of public relations in an age where some are questioning its future and value as digital and social continue to blur traditional lines of demarcation. ” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion.

Reputation 60

Reputation Corporate Ethics Communications 60

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

ISEBOX

OCTOBER 19, 2016

So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. YouTube: 1 billion. YouTube: 1 billion. Twitter: 310 million.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. Listening is linked to commercial benefits, including higher employee engagement, better employee experience, effective change management, innovation, and improved trust.

Leadership 52

Leadership Employee Case Study System 52

Communications Conversations

JULY 12, 2019

And you definitely have to factor that in if you’re going to play the game of comparing yourself to others in a professional sense. They have many employees. My goal was relatively simple: To start a consultancy working with big companies in social media marketing and PR and to work with people I admire and like.

Social Media 79

Social Media Media Agency Measurement 79

Presspage

FEBRUARY 28, 2024

Tailoring your communications to the different interest groups is also important, as your investors will be differently affected than your employees or their families. The last thing you want is members of your communications team saying different things to different media outlets. So what’s the way to go?

Crisis 113

Crisis Reputation Software Crisis Communications 113

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

5W PR

AUGUST 27, 2021

Since the public relations sphere is spread out over a multitude of industries, it’s always best to learn about specific PR jobs first, before making a definite career decision. There are different types of PR specialists who are experts in their fields–fields such as public affairs, or social media.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

NewsWhip

APRIL 17, 2023

Few avenues are better for that than social media. But while social media can give reporters a real-time window into those topics, many platforms are difficult to navigate and can sometimes be misleading. The faster you can cultivate a range of voices and find those emerging conversations the more success you’ll have.

Reddit 147

Reddit Report Chemicals Sports 147

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

Burrelles Fresh Ideas

AUGUST 29, 2023

However, this definition only provides a partial glimpse into the intricate levels of disability. The recognition of disabilities carries profound social and economic ramifications, paving the way for equitable opportunities and tapping into an invaluable demographic. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

Communications Conversations

NOVEMBER 9, 2015

And then, companies got smarter (well, most companies, at least), and they started opening up social media usage at work. Today, there’s more talk about employee advocacy on social networks than there is around companies shutting down social networks at work. There was outrage. There was pillaging.

Employee 60

Employee Tools Corporate Google 60

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Remote PR Jobs

SEPTEMBER 25, 2023

For many startups, PR definitely has a seat at the table. Even in cases where startups don’t engage with PR firms, agencies, or consultants, many actively coordinate pre-launch games to manufacture “buzz” and hits on social media to get the word out cheaply and loudly. Thoughtful content-marketing paired social media scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

Communications Conversations

OCTOBER 29, 2019

ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. Here were five big lessons I heard: #1 – Your employee audience may wind up being your biggest audience. But, it’s definitely not necessary. Paul series. Absolutely.

Corporate 104

Corporate SMB Banking Employee 104

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Communications Conversations

JUNE 23, 2020

But, all these media reports and articles are ignoring the bigger issue right now: how companies have not altered employee performance expectations AT ALL during the pandemic as many of us adapt to a new, remote working environment. That’s the story–and very few media outlets are talking about that.

Resources 174

Resources Employee Crisis Corporate 174

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Celebrities and fans took to social media immediately. Which definitely brings us to the third cardinal rule broken. . The Story in a Nutshell . Rule 3: Move Fast.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Communications Conversations

AUGUST 25, 2021

In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. But, in my own research with clients, I’ve definitely found that posting original content far outperforms shared content for execs on LinkedIn. It’s become a god-send in a way. Case closed.

LinkedIn 88

LinkedIn Employee Storytelling Brand 88

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand.

Employee 120

Employee Social Media Education Brand 120

PR in High Definition

JANUARY 26, 2022

Navigating the waves of social media regulation. Social media has progressively become a core part of any good communication strategy, but as its use becomes more widespread, so does its regulation. Maintaining synergy through employee comms. But, at the same time, it can naturally lead to a fracturing of teams.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Communications Conversations

SEPTEMBER 28, 2021

It’s a powerful thing in social media marketing circles. It’s the holy grail of social media actions–and one we, as social media marketers, spend a lot of time trying to convince customers to hit. I believe they definitely should. And, CEOs sharing employee posts is always a win.

LinkedIn 120

LinkedIn Case Study Social Media Study 120

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. The Definitive Book of Body Language. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 101

Interviews Publicity Technology Social Media 101

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. Building relationships is what PR people do, and in 2023 many relationships are started and built in social media. Screw definitions and silos. Owned media is your friend. Employees are a source of intriguing content.

Communications 40

Communications Measurement Employee Course 40

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. 70% said “improving employee retention and engagement.”.

Survey 81

Survey Corporate Communications Financial 81