Agility PR Solutions

MARCH 9, 2020

Instagram as a social media platform is an ever-evolving space. There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a hyper-connected Gen Z-er, a Silicon Valley techie, or an Instagram employee).

Instagram 129

Instagram Employee Creativity Social Media 129

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic. Interact on social media. First, it’s a nice gesture.

Media 333

Media Pitching Report B2B 333

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

Communications Conversations

AUGUST 1, 2019

For years, Ryan Pena was one of those people I definitely knew about, but never had a chance to meet. So, maybe I should stop chit-chatting so we can meet this Social Media Rock Star! I work for their Marketing team as a Social Media Strategist. And man, am I glad I did. I was struggling in a sales role.

Social Media 60

Social Media Media Video Meeting 60

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. 70% said “improving employee retention and engagement.”.

Survey 81

Survey Corporate Communications Financial 81

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. However, this definition only provides a partial glimpse into the intricate levels of disability. That disparity needs to change!

Brand 90

Brand Branding Marketing Ethics 90

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 104

Interviews Publicity Technology Social Media 104

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example).

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. While a media kit is a collection of information about the brand, not all media kits will look the same.

How To 176

How To Media Guidelines Pitching 176

Cision

MAY 14, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. She is a sought-after speaker and author of How to Measure Social Media. Get our free tip sheet now!

Social Media 120

Social Media Advertising Advertising Healthcare 120

PR in High Definition

JUNE 28, 2022

Of course, a big part of the solution is for PRs – and our clients – to be more creative and thoughtful in how we approach media. Social media: It’s near impossible to have a strong brand reputation in today’s world without some form of social media presence.

Reputation 62

Reputation Media SEO Case Study 62

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. Building relationships is what PR people do, and in 2023 many relationships are started and built in social media. Screw definitions and silos. Owned media is your friend. Employees are a source of intriguing content.

Communications 40

Communications Measurement Employee Course 40

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 243

Consumer Brand Branding How To 243

Victorious PR

OCTOBER 18, 2022

“It’s not just about the hype,” said seasoned crypto investor and Victorious PR employee Gaspar Bonin. If the community is heard, then people will better understand a project, especially in today’s day and age, when social media platforms are opening doors for collaborations among some of the larger crypto organizations in the world.”.

Real Estate 52

Real Estate Community Social Media Leadership 52

Maxim Behar

JANUARY 17, 2024

Rather, what you already know from social media , if you see it happening in practice, it can fill in the “picture” and make sense of it, which makes life meaningful and good. More and more, young people's interests are shaped by social media, their friends, or their environment. These are mainly created in the family.

Survey 64

Survey Study Course Financial 64

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands.

Crisis 62

Crisis Viral Government Crisis Communications 62

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Then set them on the path for promotion just as you would any White employee with great potential. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR in High Definition

NOVEMBER 30, 2023

Most of us will probably read the latest headlines, social media updates or newsletters, so why not try exploring a new platform? More quiet time With social media and news outlets churning out content every hour of the day, there’s never a quiet moment in comms.

Exercises 71

Exercises Employee Energy Communications 71

PR in High Definition

JANUARY 26, 2021

Those reputations are built on views from others – customers, partners, the media, employees or candidates, stakeholders, even Alexa and Google Nest. Our industry is known for creativity but now, we need to get creative with our resources. and possibly, more cheaply.

Reputation 90

Reputation Creativity Employee Resources 90

Communications Conversations

FEBRUARY 10, 2020

You want to scale something that is based on creativity and cutting through an increasing impossible social media content landscape? Sure, you could definitely lock-in long-term contracts with influencers using an agency. Someone they can invite to employee events. Someone they can do media interviews with.

Agency 102

Agency Brand Branding Resources 102

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”.

Survey 104

Survey Marketing B2B Content Marketing 104

Maxim Behar

MAY 18, 2023

Of course – the main reason is the “tsunami” of social media and its amazing impact on global communications at all levels, but also there are so many accompanying reasons. The world of social media has its innovations every day, if we miss even one or two days, it may mean we are already old-fashioned,” says Maxim.

Ethics 52

Ethics Internal International Groups 52

Ethical Voices

JUNE 6, 2022

Marlene Neill: One of the interesting things that came out of our study is that difference between the top leader and the employees lower in the organization, when it came to evaluating the ethical leadership of the top communication leader in the organization. There are of course issues around confidentiality when it comes to that.

Ethics 52

Ethics Leadership Training Study 52

Communications Conversations

MAY 3, 2017

She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman. Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. It definitely takes time, though.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Shift Communications

AUGUST 16, 2016

A true definition of your company. A true definition of your brand. You also want to have a media relations crisis plan; if you have employees that may be on the front lines, ensure that they understand what to do should media approach them – and how to get in touch with the PR team. A social media plan.

Company 60

Company Guidelines Crisis Measurement 60

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! In media relations, media coverage begets media coverage because nobody watches the media like the media. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Be smart about it.

Study 144

Study Media Relations Media Measurement 144

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media.

Creativity 48

Creativity Construction Crisis Management Social Media 48

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. " The trend for social media being prioritized was on even before the pandemic.

Newspapers 52

Newspapers Crisis Meeting Crisis Management 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Driving Employee Engagement. link] Most organisations have employees.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees.

Publicity 52

Publicity Marketing eBook Public Affairs 52