Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

FEBRUARY 20, 2020

The real oomph of the rebrand came from (possibly) an unexpected source: AWD employees. But, AWD employees are the ones who made this rebrand come to life. And, that’s the secret weapon to any brand refresh announcement: Your employees. Holy corporate/agency buzzwords!). Allow me to elaborate. Allow me to elaborate.

Social Media 107

Social Media Employee Media Video 107

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

Communications Conversations

OCTOBER 29, 2019

ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. Here were five big lessons I heard: #1 – Your employee audience may wind up being your biggest audience. But, it’s definitely not necessary. Paul series. Absolutely.

Corporate 104

Corporate SMB Banking Employee 104

Stuart Bruce

JANUARY 5, 2015

The definition of PR is also directly related to the future of public relations in an age where some are questioning its future and value as digital and social continue to blur traditional lines of demarcation. ” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion.

Reputation 60

Reputation Corporate Ethics Communications 60

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. Employee Relations Managers. Interns in Public Relations.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Burrelles Fresh Ideas

AUGUST 29, 2023

In addition, embracing inclusion aligns seamlessly with the principles of corporate social responsibility, unleashing a brand’s influence far beyond the boundaries of profit margins. However, this definition only provides a partial glimpse into the intricate levels of disability. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media. Is it really?

Social Media 68

Social Media Media Customer Service Corporate 68

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

PR for Anyone

JANUARY 30, 2024

On the contrary, Ashton emphasizes that older employees are far from being a financial burden. Dismantling Ageism At the intersection of ageism and sexism, women are disproportionately affected in both corporate and general settings. Within the world of technology is social media.

Technology 130

Technology Study Social Media Resources 130

Sword and the Script

FEBRUARY 2, 2016

The concept of Mindfulness has attracted the attention of some of the most recognizable corporate brands, such as Google, Target and General Mills, according to the Harvard Business Review. How would you react if you observed a peer, employee, or manager doing so? 7 Takeaways from Mindful Social Media. on Amazon.com.

Social Media 60

Social Media Marketing Media Employee 60

Communications Conversations

NOVEMBER 9, 2015

And then, companies got smarter (well, most companies, at least), and they started opening up social media usage at work. Today, there’s more talk about employee advocacy on social networks than there is around companies shutting down social networks at work. There was outrage. There was pillaging.

Employee 60

Employee Tools Corporate Google 60

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Increase word-of-mouth by creating social objects.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

JUNE 23, 2020

But, all these media reports and articles are ignoring the bigger issue right now: how companies have not altered employee performance expectations AT ALL during the pandemic as many of us adapt to a new, remote working environment. That’s the story–and very few media outlets are talking about that.

Resources 174

Resources Employee Crisis Corporate 174

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. Corporate PR is different. I started talking about social media and how lobbyism is dead and outdated. This is why corporate propaganda is virtually impossible today.

Corporate 59

Corporate Advertising Advertising Government 59

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

FEBRUARY 16, 2021

Both media and government were labeled – by survey responses – as unethical and less competent. Business also scored well among those who know it best: their employees. Media distrust grows. To be sure, America definitely has a problem trusting the media. Similarly, 72% of U.S. respondents trust their employer.

Government 138

Government Survey Ethics Media 138

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand.

Employee 120

Employee Social Media Education Brand 120

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process.

Social Media 91

Social Media Marketing Media Creativity 91

Deirdre Breakenridge

APRIL 29, 2019

When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media.

Survey 377

Survey Media Relations Media Ethics 377

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. “We follow strict safety and handling procedures and the restaurant has since been closed.

Crisis 244

Crisis Case Study YouTube Reputation 244

Doctor Spin

MARCH 19, 2023

It is the art of communicating with stakeholders, such as customers, employees, investors, media, and the public, to build and maintain a good relationship. Amongst so many definitions of public relations, here’s the definition that I find to be most useful. And coffee.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. The Definitive Book of Body Language. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Communications Conversations

MAY 8, 2018

But, I quickly realized I had better get some because it was all anyone on the agency OR corporate side was talking about. Agency experience is still virtually a “must have” in the PR, comms and social media worlds. Because again, on the corporate side, you’re going to be serving many masters.

Agency 111

Agency Corporate Meeting Training 111

Communications Conversations

MAY 5, 2020

With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” But, I get it’s a term people use and for some, it’s definitely applicable. To each his/her own right?

How To 171

How To Web Meeting Employee 171

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all. What do you like least? Rapid Fire Round.

Employee 120

Employee Agency Meeting Strategy 120

Communications Conversations

FEBRUARY 12, 2018

And it was definitely a status symbol. I’ve worked for and with big corporate clients for years. And yes, there is definitely some of that. Finally, think about the pervasive social media scene. But, I think sometimes people get caught up in the social media hype.

Company 60

Company Corporate Social Media Facebook 60

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. For each order, employees nicely wrap up the product and write a personally addressed thank-you note.

Consumer 243

Consumer Brand Branding How To 243

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 99

Interviews Publicity Technology Social Media 99

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. They lost customers, lost employees, and angered their investors – the fall out for the rideshare startup was bad.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. based pros are (differences in spelling are not typos, simply the difference across the pond): #2 Crude definitions of professionalism. How Much do Senior Pros Care About Using Social Media?

Social Media 40

Social Media Media Measurement Survey 40

ImPRessions - Crenshaw Communications

JULY 12, 2017

Likeminded people live in tribes, separated by geography, social media circles, and traditional media consumption. The research isn’t definitive, but most studies show that taking a stand amidst controversy does come with risk. Whether you agree or not, the above decisions were at the low end of the risk scale.

Brand 174

Brand Branding Fashion Advertising 174

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. To reach the Chinese audience, a corporate WeChat account is an entry-level necessity.

Local 36

Local Government Banking Policies 36

PR in High Definition

SEPTEMBER 22, 2020

We are reliant on news outlets, the internet and social media for insights and less on passing conversations with our colleagues, commuters and the people we get our coffee from in the morning. Listen to your employees. Give back however you can, personally, professionally, corporately. Avoiding hibernation.

Creativity 116

Creativity Employee Newspapers Crisis 116

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. Society is demanding that companies, both public and private, serve a social purpose. Society is demanding that companies, both public and private, serve a social purpose. billion.

Publicity 120

Publicity Analysis Measurement Tools 120