Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media. Is it really?

Social Media 68

Social Media Media Customer Service Corporate 68

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

PR for Anyone

JANUARY 30, 2024

On the contrary, Ashton emphasizes that older employees are far from being a financial burden. Acknowledging internalized ageist ideas is the first step to dismantling ageism in ourselves and the world around us. Within the world of technology is social media. The imaginary retirement age of 65 is obsolete.

Technology 130

Technology Study Social Media Resources 130

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Goals, channels and metrics for internal comms.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 104

Interviews Publicity Technology Social Media 104

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand.

Employee 120

Employee Social Media Education Brand 120

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you know if your efforts are working?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PR in High Definition

JANUARY 26, 2022

Navigating the waves of social media regulation. Social media has progressively become a core part of any good communication strategy, but as its use becomes more widespread, so does its regulation. Maintaining synergy through employee comms. But, at the same time, it can naturally lead to a fracturing of teams.

Guidelines 62

Guidelines Employee Social Media Reputation 62

PR in High Definition

OCTOBER 28, 2021

It’s been a busy month in the tech world, with a balance between the war on social media raging on and some brighter innovations that aim to make our daily lives easier. The event provoked questions about our reliance on social media , forcing people around the globe to rethink their relationship with these platforms.

System 62

System Social Media Policies Google 62

Sword and the Script

FEBRUARY 16, 2021

Both media and government were labeled – by survey responses – as unethical and less competent. Business also scored well among those who know it best: their employees. I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Media distrust grows.

Government 143

Government Survey Ethics Media 143

PR in High Definition

JUNE 28, 2022

Social media: It’s near impossible to have a strong brand reputation in today’s world without some form of social media presence. Social media offers a way to showcase almost everything about a company – from its offering and resources, to its purpose, company culture and even job openings.

Reputation 62

Reputation Media SEO Case Study 62

Doctor Spin

MARCH 19, 2023

It is the art of communicating with stakeholders, such as customers, employees, investors, media, and the public, to build and maintain a good relationship. Amongst so many definitions of public relations, here’s the definition that I find to be most useful. And coffee.

Measurement 52

Measurement Communications Wikipedia Social Media 52

PRSay

OCTOBER 3, 2017

9 at the PRSA 2017 International Conference in Boston. Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. Moreover, the cost of doing so definitely fits within our budgets.

Technology 67

Technology Communications Mobile Internal 67

Deirdre Breakenridge

APRIL 29, 2019

When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media.

Survey 377

Survey Media Relations Media Ethics 377

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. For small- and mid-size businesses, social media and online commentary can have a significant financial effect. Step Two: Estimate Employment Costs.

Reputation 88

Reputation Financial Telecommunications Employee 88

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Then set them on the path for promotion just as you would any White employee with great potential.

Google 119

Google Data Government Social Media 119

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Improve internal communications. Driving Employee Engagement.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. For small- and mid-size businesses, social media and online commentary can have a significant financial effect. Step Two: Estimate Employment Costs.

Reputation 78

Reputation Financial Telecommunications Employee 78

Reputation Us

JUNE 11, 2019

For those who have heard the term, but unfamiliar with what it is, here’s a brief definition: Our friends at ZDNet describe ransomware as a form of malicious software–or malware–which encrypts documents on a PC or even across a network. Some claim they can send offensive messages to your beloved staff or valuable customers.

Reputation 88

Reputation Nonprofit Policies Software 88

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. Building relationships is what PR people do, and in 2023 many relationships are started and built in social media. Screw definitions and silos. Owned media is your friend. Employees are a source of intriguing content.

Communications 40

Communications Measurement Employee Course 40

Stephen Waddington

NOVEMBER 21, 2018

Society is demanding that companies, both public and private, serve a social purpose. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. It’s a power form of advocacy.

Publicity 120

Publicity Analysis Measurement Tools 120

Maxim Behar

MAY 18, 2023

Of course – the main reason is the “tsunami” of social media and its amazing impact on global communications at all levels, but also there are so many accompanying reasons. The world of social media has its innovations every day, if we miss even one or two days, it may mean we are already old-fashioned,” says Maxim.

Ethics 52

Ethics Internal International Groups 52

PR in High Definition

SEPTEMBER 22, 2020

Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite. Listen to your employees. Ease creates, urgency destroys.

Creativity 116

Creativity Employee Newspapers Crisis 116

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. Quick access to internal subject matter experts. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

” Yet the rebuttal was swiftly challenged by ProPublica, which produced evidence from McKinsey powerpoint presentations that was presumably obtained from employees. Massachusetts Attorney General Maura Healey called it “the very definition of ill-gotten gains.”. Virtually all are conducting internal investigations.

Real Estate 156

Real Estate Reputation System Sports 156

PR in High Definition

JULY 28, 2021

The 24/7 news cycle lets us see and listen to what’s happening all over the world as soon as it happens and thanks to the social media machine, we’re able to instantly react to these stories and trends. Whether it’s internal or external, make sure to gather opinions and feedback from a variety of ethnicities, genders and nationalities.

Social Media 71

Social Media Exercises Banking Employee 71

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PR in High Definition

APRIL 27, 2023

This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. It could be revamping social media presence, company messaging, media training for spokespeople and so much more. Equally, doing nothing with the time is a missed opportunity.

Case Study 62

Case Study Media Training Reputation Training 62

ImPRessions - Crenshaw Communications

JULY 12, 2017

Likeminded people live in tribes, separated by geography, social media circles, and traditional media consumption. The research isn’t definitive, but most studies show that taking a stand amidst controversy does come with risk. Consider internal audiences.

Brand 174

Brand Branding Fashion Advertising 174

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference.

Industry 91

Industry Media Technology Employee 91

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. To reach the Chinese audience, a corporate WeChat account is an entry-level necessity.

Local 36

Local Government Banking Policies 36

Solo PR Pro

MAY 8, 2018

Internal communications. Media buying. Media relations. Social media consulting. Today, we have an even broader definition of “Solo PR Pro.” ” A solo may work alone, have an assistant or other specialized help or be “solo plus” with employees or strategic partners.

Public Affairs 40

Public Affairs Internal International Community 40

Communications Conversations

MARCH 20, 2018

It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. They probably don’t have an uber-long shelf life, but you should definitely use them a few weeks after the show again to max out on exposure and use. 7: Make sure to share on employee comms channels.

Trade Shows 107

Trade Shows Interviews Video Twitter 107