Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 5) Alignment of marketing and customer success. “A There will be a notable uptick in socially conscious marketing. 9) Brands across the aisle. “I

Social Media 96

Social Media Marketing Media Creativity 96

5W PR

JULY 15, 2020

. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Modern media kits are future-proof and adaptable. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 104

Interviews Publicity Technology Social Media 104

Communications Conversations

MAY 3, 2017

She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman. Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. It definitely takes time, though.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Polaris

SEPTEMBER 4, 2014

One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Opening up the floor and encouraging your employees to ask questions will help make informed decisions, and avoid employee backlash later on, when it might be too late.

Reputation 75

Reputation Employee Leadership Product Launch 75

Beyond PR

SEPTEMBER 12, 2016

With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. million daily negative mentions on social media about U.S. Tesla’s innovative electric car.

Measurement 40

Measurement Reputation Brand Branding 40

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. In recent years, brands have attempted to create new marketing techniques, particularly on social media, to try and break through the noise.

Brand 54

Brand Branding Trends Social Media 54

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Opening up the floor and encouraging your employees to ask questions will help make informed decisions, and avoid employee backlash later on, when it might be too late.

Reputation 48

Reputation Employee Leadership Product Launch 48

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 However, every employee is also a representative of your brand.

Brand 40

Brand Branding How To Employee 40

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. You could say something like, "That outfit is unique and it definitely makes a statement.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Cision

OCTOBER 16, 2017

Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? fake news, all that stuff notwithstanding — consumer trust in earned media remains very high. Welcome back, Chris. .

Media 202

Media Storytelling Technology Data 202

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. 7 Tips on Writing the Perfect Welcome Email.

Communications 40

Communications Pitching Writing Social Media 40