Institute for Public Relations

FEBRUARY 15, 2023

This summary is provided by the IPR Organizational Communication Research Center Summary Employees’ communication behaviors are essential for organizations because external stakeholders consider them more neutral than well-designed public relations messages.

Employee 52

Employee Social Media Meeting Communications 52

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Find employee voices. Show don’t tell.

Employee 132

Employee Communications Storytelling Corporate 132

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 78

Social Media Strategy Media Reputation 78

Agility PR Solutions

DECEMBER 6, 2023

The company’s success and growth perspectives largely hinge on the positive relationships with its stakeholders, be it customers, employees, investors, the media, or the general public. PR professionals work to build and maintain those relationships using various methods and channels. 

Social Media 86

Social Media Strategy Media Employee 86

PRSay

APRIL 26, 2021

And even if you issue public statements supporting social justice movements or decrying injustices experienced by specific identity communities, today’s audiences are savvy at reading between the lines. Your style guide will only be as effective as it is understood and championed by employees. Create a DE&I style guide.

Education 217

Education Employee Training Community 217

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Brands can share photos and videos of employees at work.

Social Media 88

Social Media Media Education Survey 88

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. Investing in executive visibility on social media can create huge success for your brand. But where do you begin?

Social Media 98

Social Media How To Media Employee 98

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Follow these “10 Tips to Activate Employees on Social Media”!

Training 120

Training Employee Social Media Company 120

PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. The airline, the first U.S.

Airlines 170

Airlines Employee Communications Exercises 170

Axia PR

JUNE 27, 2023

Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management. Social media often gets referred to as “shared media,” and for good reason.

Social Media 87

Social Media Reputation Communications Company 87

Institute for Public Relations

FEBRUARY 15, 2023

This summary is provided by the IPR Organizational Communication Research Center Summary The importance of internal social media has become increasingly prominent, especially in times of remote-only working. Specifically, as a form of digital networking, … Continue reading Who does (not) want to engage in internal social media?

Internal 52

Internal International Social Media Employee 52

Communications Conversations

JUNE 11, 2021

Governance isn’t one of the sexiest areas of social media marketing. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. A lot of that has come out on social media over the last 12 months since George Floyd was murdered.

Guidelines 190

Guidelines Community Social Media Examples 190

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. Need help boosting your brand’s social presence? Avoid hashtags like #sternmarketingstrategy2023.

B2B 111

B2B Social Media Company SMB 111

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. but if I had to guess it would easily be north of 50% employee comments.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Landis PR

SEPTEMBER 5, 2022

Like it or not, your company needs social media – here’s why: Over half the world is on social media. billion people worldwide are on social media, according to new data , with most individuals spending two and a half hours a day scrolling their feeds. Social media opens new doors.

Social Media 98

Social Media Media LinkedIn Engineering 98

Prohibition

MARCH 26, 2024

Sharing the latest social media updates you don’t want to miss – here’s what’s new. In addition, LinkedIn are making it easier for employees to discover opportunities for roles internally to support growing within the same company and retaining talent.

Creativity 62

Creativity Social Media Facebook Instagram 62

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit.

Social Media 118

Social Media Fashion Media Travel 118

Communications Conversations

JULY 14, 2020

It’s the notion of CEOs sharing employee-only messages with external audiences. It addressed what I’m sure was a fairly anxious Microsoft employee base and talked about the company’s mission and steps they were taking to assist in the virus efforts around the world. ” Same message. First, internally.

Employee 78

Employee LinkedIn Social Media Trends 78

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much time we spend setting up social media ads, creating them and tracking them. And, truth be told, they have been for a while.

Social Media 143

Social Media Marketing Media Community 143

Institute for Public Relations

JUNE 8, 2023

IPR and Voya Financial surveyed 1,014 employees to find out their perceptions of disabilities and caregiving in the workplace Download: News Release for Communications Professionals (PDF) Download: News Release for Human Resources Professionals (PDF) Download: Full Report Available Here NEW YORK, NY, — Despite nearly three-quarters (73%) of employees (..)

Financial 52

Financial Employee Advertising Advertising 52

Mindful Marketing

SEPTEMBER 11, 2022

Shouldn’t these organizations have a say in how their employees look? Is it legal for Disney to be so prescriptive with its employees’ looks? Firms sometimes wrongly assume how customers expect employees to look. Personal branding that’s edgy and provocative may have its place in other firms but not at Disney.

Employee 81

Employee Film Television Policies 81

Stern + Associates

MARCH 31, 2023

When it comes to successful PR and social media strategies, it’s really easy to get caught up in the day to day loop of trends, breaking news, and how to make your company seem really great online. Investing in executive visibility and brand advocacy efforts on social media can create huge success for your brand – if you do it right.

Social Media 67

Social Media Brand Branding Media 67

Mindful Marketing

JULY 31, 2021

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.

Employee 119

Employee Marketing Interviews Healthcare 119

Communications Conversations

APRIL 17, 2020

Best Buy shares CEO video message initially aimed at employees on LinkedIn. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees. Walmart uses employee-generated content to thank front-line workers. Very transparent.

Social Media 198

Social Media Brand Branding Employee 198

5W PR

MAY 20, 2022

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms. The most common type of negative comment that most companies tend to receive on social media platforms are complaints from customers. Complaints.

Social Media 88

Social Media Brand Branding Media 88

Agility PR Solutions

MAY 4, 2020

If you’re looking for a job, or think you might be on the job market soon, new research suggests you better watch what you’re saying on social media. The post 4 in 5 businesses have rejected a job candidate based on social media content appeared first on Agility PR Solutions.

Social Media 141

Social Media Media Employee Marketing 141

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. Influencer taking a photo for social media X introduces new premium features Elon Musk is rolling out yet more updates on X, now announcing new features for the users paying for the premium subscription.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Ronn Torossian

MAY 17, 2016

Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. The post Social Media in the C-Suite appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Social Media 150

Social Media Media Employee Consumer 150

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

OCTOBER 17, 2015

Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. Check out these three examples to see how you can take the conversations your employees have on social and turn them into something beneficial for your brand.

Employee 120

Employee Brand Branding Social Media 120

Axia PR

JANUARY 19, 2022

A social media policy is an outline for how employees should conduct themselves online — both personally and professionally. When done right, social media policies set employees up for success and help companies curb issues with security, reputation, and the law.

Policies 62

Policies Social Media Company Guidelines 62

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. How effective is video on social media? .

Social Media 62

Social Media Trends Media Instagram 62