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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner. Its simplicity can also streamline crisis messaging and keep it focused, ensuring a clear and consistent response.

B2B 173
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How to Make your Messaging Stick


With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative.

How To 370

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Setting the right earned media objectives for your brand


The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Media 370
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Once Upon a Time…3 Keys to Good PR Storytelling


In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

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State of The PR Industry: A Look Back at 2021


How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. How do you currently get executive buy-in for investment in PR and communications?

Industry 221
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How to talk to the C-Suite about Public Relations

Remote PR Jobs

It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. They are busy people and too commonly, executive management's primary point of contact with the PR team is during crisis management. Here are a few helpful starting points: Storytelling is Important.

Publicity 208
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How does PR fit into marketing


While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195