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Measure your results to get the attention of corporate leadership

PR Daily

It can be challenging to understand what measurement tools you need to help guide and show results for your overall communications plan. Measurement can be one of those things that confound you,” TD Bank Vice President and Head of Content and Digital Platforms Chad Mitchell said.

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Measurement is meaningless without a careful data strategy

PR Daily

Through the first few months of learning the PR/Communications organizational landscape, it was insightful to know that culturally the term “data-driven” was almost always used as a synonym for “measurement” or vice-versa—and not just in the company but in the industry.

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6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ].

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How to measure the efficacy of your channels

PR Daily

The post How to measure the efficacy of your channels appeared first on PR Daily. Content Marketing Crisis Communications Executive Communication How We Did It Internal Communications Measurement PR Industry Research Storytelling

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How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

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How and why you should be measuring reputation in 2020

PR Daily

Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. ” With audience variation in mind, start with understanding what can be measured.

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32 key takeaways from PR Daily’s Media Relations & Measurement Conference

PR Daily

Crisis management has a cadence, and that cadence is not always urgency. . Purposeful storytelling means creating storylines for those who are most vulnerable. A Better Measurement Matrix: New Ways to Quantify Media Results, Reputation and ROI. Measurement Media Relations

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Storytelling, business fluency, employee comms among top lessons of CommsWeek 2022

PR Daily

One of the big takeaways from me was the power of storytelling. Now more than ever, the best communicators are storytellers. Communicate early and often, and when it comes to storytelling – don’t be boring!

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How to ensure you capture meaningful data to inform your crisis response

PR Daily

Here are some tips and tools to help you measure your crisis comms efforts and use data to drive important decisions. When a crisis hits, and you don’t have a measurement strategy in place, you’re going to have a hard time capturing accurate, actionable information.

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WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? MEASURED THOUGHTS.

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Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety

PR Daily

This new messaging includes more specific commitments—such as BioNTech/Pfizer’s timeline to know next steps and AstraZeneca’s focus on researching in South Africa—which live up to the “proactive, not reactive” goal of crisis communications. MEASURED THOUGHTS.

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How to measure the impact of communications during COVID-19

PR Daily

Many organizations have overhauled their master plans for outreach and engagement because of the crisis. It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. Measurement and PESO.

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Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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5 stories to tell before a crisis strikes

PR Daily

What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. In this post , Heathrow Airport’s “Airside Ian” describes the measures the airport takes to deter birds from taking residence near the airfield.

Crisis 138
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3 ways the WHO can fix its PR crisis

PR Daily

For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. The post 3 ways the WHO can fix its PR crisis appeared first on PR Daily.

Crisis 138
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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density.

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Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. A measured response will leave the door open for the unknowns.

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5 ways to get purposeful communication right during the COVID crisis

PR Daily

8 for our Crisis Communications Virtual Conference ]. Part of embedding a social purpose within your organization is setting metrics and measurements for success. The post 5 ways to get purposeful communication right during the COVID crisis appeared first on PR Daily.

Crisis 160
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Lessons PR pros must learn from the COVID-19 crisis

PR Daily

Santa Clara County was an early leader to carry out strong preventive health measures in response to COVID-19, and its local news conferences were covered by news outlets across the country. RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ].

Crisis 142
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Offense or defense in the current crisis? Both, advises Stagwell’s Ray Day

PR Daily

The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic. As the chief communications officer at Ford during the 2008 financial crisis and a leader on the frontline during the Sept.

Crisis 125
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Panera’s missed opportunity offers crisis response lessons

PR Daily

” She explained in another follow-up TikTok video that “I was told we had to part ways” due to the original clip going viral beyond any measure. For PR pros, it has become essential to become your own storyteller and form an in-house media outlet. The post Panera’s missed opportunity offers crisis response lessons appeared first on PR Daily.

Crisis 116
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4 attorneys general sue Google over user privacy, addressing trust crisis for your audience, and Unilever announces layoffs

PR Daily

MEASURED THOUGHTS. CRISIS COMMUNICATIONS. The Network provides daily insights and coverage on a range of topics including media relations, social media, measurement, Diversity, Equity & Inclusion, branding, thought leadership and crisis communications.

Privacy 108
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McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

The agency has issued what The New York Times called a “rare apology” for its role in the opioid crisis, through its work with client Purdue Pharma. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

Google 124
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How one nonprofit is marking the anniversary of the COVID-19 crisis

PR Daily

After a year of crisis, and with many looking for messages of hope and recovery, how can organizations mark the occasion and help their communities? Make sure you are measuring your efforts and are agile enough to respond to success in real time.

Nonprofit 137
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How governments use social media tools in times of crisis

PR Daily

RELATED: Join us May 11 in NYC for our Media Relations & Measurement Conference ]. The video was an example of how visual storytelling can create a sense of community online, while also having respect for the difficult emotions of the pandemic.

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Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? CRISIS COMMUNICATIONS. MEASURED THOUGHTS.

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Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

It’s a formidable responsibility that brings its own rewards and unique challenges amid this crisis. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. The company’s vice president of U.S.

Employee 106
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Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email

PR Daily

Communicators, take note to always address the specific criticisms lobbed at your company in a crisis response and remember that a vocal detractor will not go away simply because you ignore them. Brands make Earth Day pledge to measure emissions. MEASURED THOUGHTS.

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Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter. Make sure these essentials are in your crisis plan.

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How sincerity is better than a generic response during a global crisis

PR Daily

In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. The COVID-19 pandemic is causing businesses to shutter, as well as individuals to be hyperaware of their health habits and take shelter until the crisis is resolved. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

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Lego unveils recycled bricks, Brands place more emphasis on measurement than agency counterparts, and USPS defends plan for slower mail service

PR Daily

What it means: As more companies grapple with sustainability challenges ranging from measurement to communicating renewable energy , Lego’s educational push demonstrates how you can communicate your efforts even when you don’t know all the answers yet. MEASURED THOUGHTS.

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Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance

PR Daily

MEASURED THOUGHTS. CRISIS COMMUNICATIONS. After Peloton and Ryan Reynolds’ Maximum Effort agency earned plaudits for its lightning quick response to the crisis brought on by Peloton’s fatal product placement, the team was once again forced to react quickly to changing events.

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Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

The musical is a humorous look at data, marketing and more and can serve as a reminder to find moments of laughter in between crisis responses and new campaign creation. Eastern time as we discuss with Kaye best practices for media relations in a crisis. MEASURED THOUGHTS.

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Why you should focus on small gains, not glory

PR Daily

They’re human and they’re paying—plus it’s an instinctive measure of success. COVID-19 Crisis Communications Leadership Communications Measurement Media Relations PR Industry StorytellingThe role of PR is to drive commercial success.

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CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform

PR Daily

MEASURED THOUGHTS. based journalists in the Insider newsroom have announced their intention to reform the key metrics that the publication uses internally to measure the success of reported content.

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What comms solutions providers can offer during this crisis

PR Daily

What tools and services are helpful during this crisis? We determine which earned media is most persuasive to your target audience by measuring engagement and outcomes.”. Jason Etter, Staffbase: “ Crisis management has been a huge part of Staffbase.

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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone.

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Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ].

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Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Besides crisis communications, what are you currently focusing on the most?