Content Marketing Crisis Measurement Storytelling 
PR Daily
NOVEMBER 2, 2020
It all comes down to strategy, calls to action and an effective measurement program. Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. It’s a marketer’s dream, right? Your content is not focused.
PR Daily
JUNE 30, 2020
Typically, we had approached communications from a content-centric perspective, viewing the message as the primary means by which to improve employee engagement. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ].
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PR Daily
JULY 29, 2020
Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ].
PR Daily
AUGUST 24, 2020
Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?
Onclusive
JANUARY 25, 2019
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World. Content Marketing Conference.
PR Daily
MARCH 25, 2021
We all know how important content development is to companies’ ability to engage their customers and drive marketing efforts and brand loyalty. What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits.
PR Daily
APRIL 27, 2020
Many organizations have overhauled their master plans for outreach and engagement because of the crisis. It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. Measurement and PESO.
PR Daily
APRIL 7, 2020
It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. Along with a double-arrows icon placed on forwarded content, WhatsApp is hoping the action slows the spread of misinformation, especially related to COVID-19. CRISIS LEADERSHIP BOARD.
PR Daily
OCTOBER 30, 2020
According to Kantar Consulting’s Purpose 2020 report, 76% of marketing leaders think their organization has a defined purpose, but only 1 in 10 has a corporate purpose statement supported by a meaningful plan to implement it. 8 for our Crisis Communications Virtual Conference ].
PR Daily
JULY 16, 2021
“It’s been a long year and we’re excited to offer Mars Wrigley Ice Cream fans everything they need to relax and chill this summer,” Mars Ice Cream marketing director Jayesh Shah said in a press release. MEASURED THOUGHTS.
PR Daily
JANUARY 25, 2022
MEASURED THOUGHTS. CRISIS COMMUNICATIONS. The Network provides daily insights and coverage on a range of topics including media relations, social media, measurement, Diversity, Equity & Inclusion, branding, thought leadership and crisis communications.
PR Daily
DECEMBER 9, 2020
The agency has issued what The New York Times called a “rare apology” for its role in the opioid crisis, through its work with client Purdue Pharma. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.
PR Daily
JULY 1, 2020
Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone.
PR Daily
APRIL 23, 2021
Communicators, take note to always address the specific criticisms lobbed at your company in a crisis response and remember that a vocal detractor will not go away simply because you ignore them. Brands make Earth Day pledge to measure emissions. MEASURED THOUGHTS.
PR Daily
APRIL 9, 2021
CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? CRISIS COMMUNICATIONS. MEASURED THOUGHTS.
PR Daily
MARCH 1, 2021
Marketers largely started last year from a place of strength with bigger budgets and confident growth strategies. Then 2020 caught even the most seasoned of marketing pros off guard. RELATED: Discover best practices in measurement, data and strategies to boost brand awareness ].
Cision
OCTOBER 21, 2015
In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density.
Contently - Strategy
JUNE 11, 2020
” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.
PR Daily
DECEMBER 17, 2021
MEASURED THOUGHTS. CRISIS COMMUNICATIONS. After Peloton and Ryan Reynolds’ Maximum Effort agency earned plaudits for its lightning quick response to the crisis brought on by Peloton’s fatal product placement, the team was once again forced to react quickly to changing events.
PR Daily
MARCH 25, 2020
In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. The COVID-19 pandemic is causing businesses to shutter, as well as individuals to be hyperaware of their health habits and take shelter until the crisis is resolved. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].
PR Daily
MARCH 24, 2021
These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Don’t scrimp on marketing, branding or earned media.
PR Daily
AUGUST 4, 2020
Recognizing the mental health crisis in the heartland, HLK and Acceleron launched a cross-platform mental health initiative designed to break down the stigma surrounding the mental health of farmers and connect farmers to the resources they need.
PR Daily
JULY 1, 2020
Full-time Amazon, Whole Foods Market and delivery service partner drivers will each receive $500, while their part-time counterparts will receive $250 each. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. MEASURED THOUGHTS.
PR Daily
MAY 1, 2020
Here’s the elevator pitch and trailer: A time-traveling, genre-spanning, thought-leading comedy musical podcast experience about marketing, sales, and ROI, that’s sure to enchant anyone in business that’s ever asked, “ RO-Why are we doing this? ”. MEASURED THOUGHTS.
PR Daily
AUGUST 31, 2020
MEASURED THOUGHTS . However, only 19% of B2B marketers use continuous influencer marketing programs, and 60% report that they don’t have the right skills or knowledge to execute these programs in-house. Image courtesy of TopRank Marketing. CRISIS LEADERSHIP BOARD.
PR Daily
MARCH 23, 2021
The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. RELATED: Discover best practices in measurement, data and strategies to boost brand awareness ].
PR Daily
JUNE 16, 2020
RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. Content Marketing COVID-19 Crisis Communications Executive Communication Leadership Communications Measurement PR Research Storytelling
PR Daily
APRIL 28, 2021
Support your thought leadership content with larger data points about your industry to demonstrate your intended impact. MEASURED THOUGHTS. Construct influencer agreements with marketing that reflect your optimal posting cadences and needs.
PR Daily
NOVEMBER 20, 2020
Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. MEASURED THOUGHTS.
PR Daily
NOVEMBER 18, 2020
Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content. SEO is extremely adaptable based on the situation, goal or need,” says Jason White, director of SEO for Texas-based digital marketing agency PMG.
PR Daily
DECEMBER 12, 2019
What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? I think brands will need to become story makers as much as storytellers.
PR Daily
MARCH 5, 2020
Though not a digital workplace tool, AdAge created an industry event tracker , showing updates on several events including Facebook’s Global Marketing Summit, SXSW and Adobe Summit. MEASURED THOUGHTS. Do you use the metric “Share of Voice” to measure your efforts?
Contently - Strategy
SEPTEMBER 15, 2021
” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.
PR Daily
MAY 25, 2021
Hello, communicators: A brand that can tap into the power of dreams has a potent marketing weapon in its arsenal. MEASURED THOUGHTS. Communicators face a crossroads this year as they anticipate markets recovering and workplaces reopening.
PR Daily
NOVEMBER 19, 2021
MEASURED THOUGHTS. The Network provides daily insights and coverage on a range of topics including media relations, social media, measurement, Diversity, Equity & Inclusion, branding, thought leadership and crisis communications.
PR Daily
JUNE 28, 2021
“Whether through original music, digital art or dancing in the streets at parades around the world, W Hotels has honored Pride with artists of countless mediums over the years,” Carly Van Sickle, senior director, global brand marketing, W Hotels Worldwide, said in a press release.
PR Daily
JANUARY 20, 2022
“Our goal with this initiative is to reignite passion for travel,” Marriott SVP of brand, loyalty and portfolio marketing Brian Povinelli said in a press release. MEASURED THOUGHTS. CRISIS COMMUNICATIONS .
PR Daily
NOVEMBER 25, 2020
Will your message be able to stand out in a saturated content environment? There are tens of millions of content creators on YouTube, which may lead some to believe that it’s too late, or that it’s not worth it to create your own channel at this point.
PR Daily
AUGUST 25, 2021
Oscar Mayer has a legacy of elevating enjoyment from people’s plates into pop culture—from our 27-foot long Wienermobile, to the iconic Weenie Whistle, to the famed ‘Oh I wish jingle,’” Megan Lang, Oscar Mayer associate marketing director, said in a press release. MEASURED THOUGHTS.
PR Daily
NOVEMBER 9, 2021
Why it matters: As domestic commercial airlines take measures to ensure they have adequate holiday staffing , the launch of new initiatives and features demonstrates proactive messaging in action. MEASURED THOUGHTS. Only 16% said they report to the chief marketing officer.
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