Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

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5 crisis comms essentials

PR Daily

If you run a business and find yourself in a major crisis, simplicity, consistency and honesty in communications will help you navigate through the situation and ensure you keep your employees and stakeholders on board. Be brief talking to your employees, contractors or customers in crisis.

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The importance of solid messaging and storytelling

PR Daily

If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback. Looking for more insights on brand storytelling and content marketing?

10 Top Media Trends for 2021

PR Daily

The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Leadership Communications Media Relations PR Industry Storytelling Visual & Video Communications

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6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

6 bedrock principles of crisis response

PR Daily

Tulane crisis instructor Barbara Reynolds shares essential elements of an effective response to a crisis. These days, all communicators are crisis communicators. The six elements of an effective crisis response are: Be first. What are you going to do about the crisis?

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5 stories to tell before a crisis strikes

PR Daily

What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. The post 5 stories to tell before a crisis strikes appeared first on PR Daily.

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Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

Trust crisis: 5 changes you must embrace for 2021

PR Daily

The post Trust crisis: 5 changes you must embrace for 2021 appeared first on PR Daily. Crisis Communications Executive Communication Leadership Communications PR Industry Storytelling

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6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. It also directly impacts crisis communications.

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6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. The post 6 ways to up your storytelling game appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing Ragan ConsultingYou’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next.

Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis.

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Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. What stories did you produce this year that were highly sharable? Was a piece of internal content particularly successful?

3 Crisis PR lessons from a #CoronaBride

PR Daily

I had a backup crisis PR plan for my wedding’s backup plan. Here are three key takeaways for communicators trying to bring people together during the COVID-19 crisis: 1. Let’s create crisis PR plans so we’re always prepared—but also hope we never need to use them.

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Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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Lessons PR pros must learn from the COVID-19 crisis

PR Daily

RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ]. As they say in the emergency management business, a crisis is the worst time to be exchanging business cards, but we already had a strong network from the beginning.”.

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Why Public Relations Is King During A Crisis

Onclusive

There is simply no better instrument during a widespread crisis than communications. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. The modern communicator is not just a great storyteller.

Why a rapid-response website is essential in a crisis

PR Daily

Why the rapid-response site is better than tab on your homepage: It draws unwanted attention away from the regular site, allowing it to continue to be a source for visitors who have no awareness or interest in the crisis.

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For better crisis responses, follow the 3 C’s

PR Daily

How do you manage a communication plan for a crisis with no end in sight? Ragan Consulting Group has a new video featuring guidance from crisis communication expert Nick Lanyi, which touches on questions every communicator should be considering right now.

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From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

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Incoming! How to handle media requests in a crisis

PR Daily

Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight. It’s one of the greatest challenges any media relations professional will face: A crisis hits your organization out of the blue. In crisis comms, silence is not golden.

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3 ways the WHO can fix its PR crisis

PR Daily

For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. The post 3 ways the WHO can fix its PR crisis appeared first on PR Daily.

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Crisis lessons from MLB and the Astros

PR Daily

Jan Gusich, communications founder and senior strategist at akhia , says the league ignored two basic principles of crisis management: “accepting accountability and delivering a meaningful apology.”. FREE DOWNLOAD: Keep your cool in a crisis with these 13 tips ].

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Should your brand speak up during a global crisis?

PR Daily

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. The post Should your brand speak up during a global crisis?

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Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

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Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

A key tenet of crisis communications: Get ahead of the story. It’s crucial to do so in a crisis. Nick Lanyi, RCG’s resident crisis guy, tackled the coronavirus topic in his recent New York workshop. Brand Journalism Crisis Communications Storytelling The Consultant is In

How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. In short, there was a crisis of faith.

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How to create a crisis plan in less than 30 minutes

PR Daily

Engage the 30-minute crisis plan. We had 30 minutes to create a crisis plan. You’ll need to monitor the situation, and respond if more complaints come in, but you can be ready for a crisis in about 30 minutes. A crisis plan doesn’t have to take forever.

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Power up your crisis plan before an emergency hits

PR Daily

A free webinar from Signal AI offers essential tips for writing or revising your crisis plan. Somewhere out there is a crisis with your organization’s name on it. In this free session, you will learn: Proven tips for crisis communications planning and strategy.

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How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble.

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5 tips for identifying—and avoiding—cognitive bias during a crisis

PR Daily

Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1. At the heart of every good communications strategy and crisis plan is a messaging platform. The post 5 tips for identifying—and avoiding—cognitive bias during a crisis appeared first on PR Daily.

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5 ways to get purposeful communication right during the COVID crisis

PR Daily

8 for our Crisis Communications Virtual Conference ]. The post 5 ways to get purposeful communication right during the COVID crisis appeared first on PR Daily. It’s never been more important to show that your organization stands for more than the bottom line.

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How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment?

In a crisis, use the language of empathy, not legalese

PR Daily

The post In a crisis, use the language of empathy, not legalese appeared first on PR Daily. COVID-19 Crisis Communications External Communications Leadership Communications Marketing Media Relations Storytelling The Workplace Writing & Editing

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5 common missteps in crisis communication

PR Daily

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen. Remember that a crisis PR plan doesn’t have to be perfect, but you do need to perfect it over time. Things move very quickly in a crisis, and facts can be hard to come by.

How crisis comms fits into the business continuity plan

PR Daily

When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. The importance of practicing for a crisis.

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Offense or defense in the current crisis? Both, advises Stagwell’s Ray Day

PR Daily

The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic. As the chief communications officer at Ford during the 2008 financial crisis and a leader on the frontline during the Sept.

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