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Why Public Relations Is King During A Crisis


There is simply no better instrument during a widespread crisis than communications. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. The modern communicator is not just a great storyteller. People need more right now.

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Enjoy the pride of proactive storytelling


They can often be faced with either having to handle multiple crises simultaneously or managing a so-called “ongoing” crisis. Therefore, it becomes difficult for them to respond to the media’s inquiries in a timely and consistent manner or to maintain control of the narrative during a crisis situation.


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Marketers turning to new content platforms during the COVID crisis, despite budget cuts

Agility PR Solutions

Content has long been king, and times of crisis are when a king’s full power is put on display. The post Marketers turning to new content platforms during the COVID crisis, despite budget cuts appeared first on Agility PR Solutions.

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Mastering Brand Narrative Control


Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

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Once Upon a Time…3 Keys to Good PR Storytelling


In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

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The 7 Plots For PR Storytelling

ImPRessions - Crenshaw Communications

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

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How to use NewsWhip for crisis monitoring


There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. Before a crisis.

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