Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

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The importance of solid messaging and storytelling

PR Daily

If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback. Looking for more insights on brand storytelling and content marketing?


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Enjoy the pride of proactive storytelling


They can often be faced with either having to handle multiple crises simultaneously or managing a so-called “ongoing” crisis. This is why at Presspage we have created a platform that helps always-on aviation comms teams make an impact with their work that goes beyond the crisis of the moment.

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

10 Top Media Trends for 2021

PR Daily

The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Leadership Communications Media Relations PR Industry Storytelling Visual & Video Communications

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Storytelling, business fluency, employee comms among top lessons of CommsWeek 2022

PR Daily

One of the big takeaways from me was the power of storytelling. Now more than ever, the best communicators are storytellers. Communicate early and often, and when it comes to storytelling – don’t be boring!

How ClassPass used data in storytelling in its pandemic response

PR Daily

At this point in the COVID-19 crisis, reporters were deep in the weeds covering the suffering and loss caused by the pandemic. The post How ClassPass used data in storytelling in its pandemic response appeared first on PR Daily. Crisis Communications Media Relations PR Industry

6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. The post 6 ways to up your storytelling game appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing Ragan ConsultingYou’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next.

Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

Why Public Relations Is King During A Crisis


There is simply no better instrument during a widespread crisis than communications. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. The modern communicator is not just a great storyteller.

Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. What stories did you produce this year that were highly sharable? Was a piece of internal content particularly successful?

6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. It also directly impacts crisis communications.

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Cinnamon Toast Crunch flounders in shrimp-tail crisis

PR Daily

Cinnamon Toast Crunch tried to deploy a crisis response strategy that wasn’t prepared to handle Karp’s lucid, engaging social media storytelling. As the story began to make the rounds in traditional media outlets, General Mills’ crisis response congealed.

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How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis.

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6 bedrock principles of crisis response

PR Daily

Tulane crisis instructor Barbara Reynolds shares essential elements of an effective response to a crisis. These days, all communicators are crisis communicators. The six elements of an effective crisis response are: Be first. What are you going to do about the crisis?

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Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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For better crisis responses, follow the 3 C’s

PR Daily

How do you manage a communication plan for a crisis with no end in sight? Ragan Consulting Group has a new video featuring guidance from crisis communication expert Nick Lanyi, which touches on questions every communicator should be considering right now.

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From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

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Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

5 stories to tell before a crisis strikes

PR Daily

What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. The post 5 stories to tell before a crisis strikes appeared first on PR Daily.

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How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. In short, there was a crisis of faith.

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Should your brand speak up during a global crisis?

PR Daily

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. The post Should your brand speak up during a global crisis?

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Why a rapid-response website is essential in a crisis

PR Daily

Why the rapid-response site is better than tab on your homepage: It draws unwanted attention away from the regular site, allowing it to continue to be a source for visitors who have no awareness or interest in the crisis.

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Once Upon a Time…3 Keys to Good PR Storytelling


In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Best Practices Featured Storytelling xpotomac

Incoming! How to handle media requests in a crisis

PR Daily

Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight. It’s one of the greatest challenges any media relations professional will face: A crisis hits your organization out of the blue. In crisis comms, silence is not golden.

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Trust crisis: 5 changes you must embrace for 2021

PR Daily

The post Trust crisis: 5 changes you must embrace for 2021 appeared first on PR Daily. Crisis Communications Executive Communication Leadership Communications PR Industry Storytelling

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3 ways the WHO can fix its PR crisis

PR Daily

For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. The post 3 ways the WHO can fix its PR crisis appeared first on PR Daily.

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How to create a crisis plan in less than 30 minutes

PR Daily

Engage the 30-minute crisis plan. We had 30 minutes to create a crisis plan. You’ll need to monitor the situation, and respond if more complaints come in, but you can be ready for a crisis in about 30 minutes. A crisis plan doesn’t have to take forever.

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3 Crisis PR lessons from a #CoronaBride

PR Daily

I had a backup crisis PR plan for my wedding’s backup plan. Here are three key takeaways for communicators trying to bring people together during the COVID-19 crisis: 1. Let’s create crisis PR plans so we’re always prepared—but also hope we never need to use them.

Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

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5 tips for identifying—and avoiding—cognitive bias during a crisis

PR Daily

Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1. At the heart of every good communications strategy and crisis plan is a messaging platform. The post 5 tips for identifying—and avoiding—cognitive bias during a crisis appeared first on PR Daily.

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5 common missteps in crisis communication

PR Daily

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen. Remember that a crisis PR plan doesn’t have to be perfect, but you do need to perfect it over time. Things move very quickly in a crisis, and facts can be hard to come by.

Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

A key tenet of crisis communications: Get ahead of the story. It’s crucial to do so in a crisis. Nick Lanyi, RCG’s resident crisis guy, tackled the coronavirus topic in his recent New York workshop. Brand Journalism Crisis Communications Storytelling The Consultant is In

Crisis lessons from MLB and the Astros

PR Daily

Jan Gusich, communications founder and senior strategist at akhia , says the league ignored two basic principles of crisis management: “accepting accountability and delivering a meaningful apology.”. FREE DOWNLOAD: Keep your cool in a crisis with these 13 tips ].

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5 ways to get purposeful communication right during the COVID crisis

PR Daily

8 for our Crisis Communications Virtual Conference ]. The post 5 ways to get purposeful communication right during the COVID crisis appeared first on PR Daily. It’s never been more important to show that your organization stands for more than the bottom line.

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How Wyndham Destinations is weathering the COVID-19 crisis

PR Daily

Lauren Bowes, brand publicity manager for Wyndham Destinations , recently shared with Ragan’s Crisis Leadership Network how the company has navigated the turmoil of the past year and a half. Managing the crisis. Start the recovery in the midst of the crisis.

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The 7 Plots For PR Storytelling

ImPRessions - Crenshaw Communications

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. This is every business that has weathered a reputation crisis, economic downturn or other near-death experience.

How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment?