Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” ‘Storytelling,’ like many industry buzzwords, is a term that has virtually lost all meaning due to overuse and inappropriate application.” Start off by only measuring what matters.

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PR Daily

FEBRUARY 22, 2022

So as PR professionals, what can we, and should we, measure? While your actual measurement mix should depend on your company’s specific goals, here are a few ideas to get you started. PR measurement in an integrated world.

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Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories.

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PR Daily

OCTOBER 16, 2020

But as more brands jump into the podcast space they’re asking how they measure results and efficiency. One of the original methods of measurement on radio was providing a telephone number for listeners to call for a special offer. So what method of podcast measurement is most effective?

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PR Daily

MAY 2, 2019

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Measuring the impact of your role: 50%.

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PR Daily

APRIL 14, 2021

Here’s how to measure your outputs. As a result, more and more communicators are looking for ways to measure authenticity, because they know that in order to be successful these days it isn’t enough to be loud, or cheap, or available, or good at customer service.

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PR Daily

OCTOBER 11, 2021

Through the first few months of learning the PR/Communications organizational landscape, it was insightful to know that culturally the term “data-driven” was almost always used as a synonym for “measurement” or vice-versa—and not just in the company but in the industry.

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PR Daily

NOVEMBER 29, 2022

It can be challenging to understand what measurement tools you need to help guide and show results for your overall communications plan. Measurement can be one of those things that confound you,” TD Bank Vice President and Head of Content and Digital Platforms Chad Mitchell said.

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PR Daily

JULY 29, 2020

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ].

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PR Daily

SEPTEMBER 21, 2020

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.

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Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. Historically however, brand marketing is difficult to measure and struggles to correlate their efforts to the business.

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PR Daily

JUNE 13, 2022

PR professionals have been looking for a plug-and-play measurement panacea for decades. A ‘silver bullet’ mindset suggests a one-time fix,” says Paine, who presented at PR Daily’s Media Relations & Measurement Conference last week in New York City. “It’s Measurement

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PR Daily

JUNE 30, 2020

The post How to measure the efficacy of your channels appeared first on PR Daily. Content Marketing Crisis Communications Executive Communication How We Did It Internal Communications Measurement PR Industry Research Storytelling

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PR Daily

OCTOBER 7, 2020

A measurement pro shares the tory of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis. “We The post How a data-driven storytelling can take you around the world appeared first on PR Daily.

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PR Daily

AUGUST 3, 2015

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

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PR Daily

AUGUST 24, 2020

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

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PR Daily

JULY 29, 2019

Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? Chad Latz, chief innovation officer and global president of digital for Burson Cohn & Wolfe, says the new tools available for measuring campaigns change everything. So, what should you measure?

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ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.

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PR Daily

DECEMBER 2, 2019

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up.

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PR Daily

SEPTEMBER 15, 2020

James-Armand explains the goal, strategy and how it measures success below. Talia: We have a fairly mature measurement framework that focuses on a combination of the quality of our press coverage as well as our performance against our competitors.

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PR Daily

MAY 12, 2022

Purposeful storytelling means creating storylines for those who are most vulnerable. A Better Measurement Matrix: New Ways to Quantify Media Results, Reputation and ROI. Make measurement something that will be a survivor, budgeted for and included. Measurement Media Relations

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Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?”

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PR Daily

FEBRUARY 4, 2020

Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. ” With audience variation in mind, start with understanding what can be measured.

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PR Daily

NOVEMBER 15, 2022

One of the big takeaways from me was the power of storytelling. Now more than ever, the best communicators are storytellers. Communicate early and often, and when it comes to storytelling – don’t be boring!

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PR Daily

JANUARY 6, 2022

Storytelling is part of what makes us human and is fundamental to who we are. For the nonprofit sector, storytelling has the power to get people excited about a particular organization and ultimately buy into its mission. Elements of nonprofit storytelling.

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PRSay

JANUARY 8, 2019

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. On Jan.

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ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Although many companies retain a PR firm to increase awareness, which at its most basic can be measured by volume and tone of coverage, PR can do so much more. Advance legwork can improve the odds of achieving measurable impact.

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PR Daily

NOVEMBER 29, 2021

MEASURED THOUGHTS. A new study from Muck Rack found that 60% of PR pros plan to measure both social media shares/mentions alongside social media engagement. Fifty-seven percent plan to measure their website traffic and 56% plan to measure audience reach.

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Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density.

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PR Daily

APRIL 27, 2020

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. Measurement and PESO.

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PR Daily

MARCH 19, 2020

RELATED: Joins us in New York City for our Media Relations and Measurement Summit ]. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily. How We Did It Marketing PR Industry Research Storytelling

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Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. Stories affect change and we are storytelling animals, according to Jonathan Gottschall’s The Storytelling Animal : “Did you know that the more absorbed you are in a story, the more it changes your behavior? The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter.

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PR Daily

JULY 10, 2019

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling.

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PR Daily

MARCH 23, 2019

The emotion of storytelling and the clarity of hard data must mesh for PR pros in 2019. Storytelling, analytics and thought leadership are the top PR tactics and trends. The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows: Storytelling (76 percent). Measurement (66 percent). RELATED: Struggling to measure the success of your comms programs? Marketing Measurement PR PR survey

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The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? By Account Manager Matthew Burrows. Data!’ he cried impatiently. ‘I

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PR Daily

OCTOBER 12, 2015

Track and measure your results. Tracking and measuring your online results is an important part of your strategy. Use Topsy to measure your own day-to-day or compare yourself to two additional competitors. This article was originally published on PR Daily in October 2014. Twitter can be an incredibly effective addition to your online marketing and a strategic way to amplify and unleash your personal brand to the online world.

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Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR. We are all familiar now with the PESO model.

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PR Daily

MARCH 4, 2015

Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none exists, and it''s crucial to effective brand storytelling. Pareidolia is all about storytelling. This tendency is what fuels effective brand storytelling and content marketing. Brand storytelling is framing. How often is that exactly the position your ideal audience is in when they receive your brand storytelling and other marketing messages?

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PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1.

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