Podcast measurement essentials

PR Daily

But as more brands jump into the podcast space they’re asking how they measure results and efficiency. One of the original methods of measurement on radio was providing a telephone number for listeners to call for a special offer. So what method of podcast measurement is most effective?

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Measuring the impact of your role: 50%.

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Storytelling, PR, and Measurement

Waxing UnLyrical

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” ‘Storytelling,’ like many industry buzzwords, is a term that has virtually lost all meaning due to overuse and inappropriate application.” Start off by only measuring what matters.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories.

How Data-Driven Measurement Demonstrates Business Value

Onclusive

As communications professionals, we’re natural storytellers. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?”

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6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ].

How Edmunds measures the quality of earned media

PR Daily

James-Armand explains the goal, strategy and how it measures success below. Talia: We have a fairly mature measurement framework that focuses on a combination of the quality of our press coverage as well as our performance against our competitors.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

How to measure the efficacy of your channels

PR Daily

The post How to measure the efficacy of your channels appeared first on PR Daily. Content Marketing Crisis Communications Executive Communication How We Did It Internal Communications Measurement PR Industry Research Storytelling

How a data-driven storytelling can take you around the world

PR Daily

A measurement pro shares the tory of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis. “We The post How a data-driven storytelling can take you around the world appeared first on PR Daily.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up.

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. Historically however, brand marketing is difficult to measure and struggles to correlate their efforts to the business.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.

How and why you should be measuring reputation in 2020

PR Daily

Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. ” With audience variation in mind, start with understanding what can be measured.

Getting more specific with your PR measurement

PR Daily

Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? Chad Latz, chief innovation officer and global president of digital for Burson Cohn & Wolfe, says the new tools available for measuring campaigns change everything. So, what should you measure?

5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

How to measure the impact of communications during COVID-19

PR Daily

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. Measurement and PESO.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

RELATED: Joins us in New York City for our Media Relations and Measurement Summit ]. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily. How We Did It Marketing PR Industry Research Storytelling

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Although many companies retain a PR firm to increase awareness, which at its most basic can be measured by volume and tone of coverage, PR can do so much more. Advance legwork can improve the odds of achieving measurable impact.

Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. On Jan.

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling.

Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? By Account Manager Matthew Burrows. Data!’ he cried impatiently. ‘I

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density.

Survey: 3 PR trends in tactics, measurement and organization for 2019

PR Daily

The emotion of storytelling and the clarity of hard data must mesh for PR pros in 2019. Storytelling, analytics and thought leadership are the top PR tactics and trends. The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows: Storytelling (76 percent). Measurement (66 percent). RELATED: Struggling to measure the success of your comms programs? Marketing Measurement PR PR survey

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Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

MEASURED THOUGHTS. The post Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp appeared first on PR Daily.

The VR/AR Measurement Challenge

Media Bullseye

As communicators begin to test the waters to see how and when they might use VR and AR technologies as part of their public relations plans, that persistent question has started to surface: “How the heck are we going to measure this?”. I’m sure that there are people out there who argue this is putting the cart before the horse—we need to understand the useful application of VR and AR before we can even think about tying it to business goals and determining how to measure it.

Creating a Video Storytelling Strategy That Gets Results

PRSay

But one surefire way to stand out from your competition is with excellent video storytelling. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1.

The Case for Nonprofit Storytelling

Waxing UnLyrical

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. Stories affect change and we are storytelling animals, according to Jonathan Gottschall’s The Storytelling Animal : “Did you know that the more absorbed you are in a story, the more it changes your behavior? The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter.

How to Measure PR in Revenue Marketing

Shift Communications

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. As the PR program earns placements, SHIFT measures which have the most significant impact on sales, assisted sales, website visits, or other metrics. WHAT’S MEASURABLE.

How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR. We are all familiar now with the PESO model.

3 approaches to effective brand storytelling

PR Daily

Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none exists, and it''s crucial to effective brand storytelling. Pareidolia is all about storytelling. This tendency is what fuels effective brand storytelling and content marketing. Brand storytelling is framing. How often is that exactly the position your ideal audience is in when they receive your brand storytelling and other marketing messages?

10 ways to use Twitter for storytelling

PR Daily

Track and measure your results. Tracking and measuring your online results is an important part of your strategy. Use Topsy to measure your own day-to-day or compare yourself to two additional competitors. This article was originally published on PR Daily in October 2014. Twitter can be an incredibly effective addition to your online marketing and a strategic way to amplify and unleash your personal brand to the online world.

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. PR’s effectiveness can then be measured with impactful business metrics , just like other aspects of the marketing mix. Now is the time to invest in PR Attribution and PR Measurement solutions.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

MEASURED THOUGHTS. Hill + Knowlton Strategies’ senior research director, Blaine Mackie, published a guide on measurement in a crisis, which focused on finding a longer-term approach to reputation management and redefining success.

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5 websites that will sharpen your storytelling

PR Daily

One of the many hats PR engineers wear is storyteller. How do we stay up to date with the latest industry ideas on persuasive storytelling. Here are five sites that'll sharpen your storytelling: 1. This blog tells how to streamline your content creation, measure success and write authentic, branded stories. CONFERENCE: Join us McDonald's headquarters to learn how to use storytelling to drive employee and customer engagement. ].

Results Matter: How Storytelling Achieves Ultimate ROI

PRSay

Today’s successful PR pros understand how to use measurement and analytics to tie their work to bottom-line business results such as new sales. Pulse of the Profession Business Media public relations storytelling strategyIt’s time to cut the jokes about public relations professionals and math. How can you make this happen? Brand journalism, which allows brands to discover and create their own news content, […].

5 “W”s to Consider Before Starting PR Measurement

Cision

As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, what, when, where and why. And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. The other half involves measuring to prove ROI. Before getting started with metrics, here are the five Ws to consider when it comes to preparing a measurement game plan. Want more info on PR measurement?

12 ranking factors that matter to Google for 2021

PR Daily

RELATED: Discover best practices in measurement, data and strategies to boost brand awareness ]. Content Marketing Executive Communication Leadership Communications Measurement PR Industry Storytelling Visual & Video Communications Websites Writing & Editing

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3 marketing trends that will define 2021

PR Daily

And that’s largely because campaigns can be segmented, optimized and measured, making them easy to justify in budgets. RELATED: Discover best practices in measurement, data and strategies to boost brand awareness ]. Branding Content Marketing Marketing Measurement Storytelling

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What an ‘interconnected’ approach to PR looks like in 2021

PR Daily

RELATED: Discover best practices in measurement, data and strategies to boost brand awareness ]. Marketing Measurement Media Relations PR Industry Social Media StorytellingTo ensure you are breaking down silos between teams, one PR pro says you must become the ‘question master.’.

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