Crisis Measurement Reputation Storytelling 
PR Daily
FEBRUARY 4, 2020
This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. Yet they seldom describe the mechanisms that brand managers can use to benchmark and track reputation.
PR Daily
OCTOBER 11, 2021
Through the first few months of learning the PR/Communications organizational landscape, it was insightful to know that culturally the term “data-driven” was almost always used as a synonym for “measurement” or vice-versa—and not just in the company but in the industry.
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PR Daily
JUNE 15, 2021
How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation. As a crisis communications advisor, Mindy Hamlin is often called in once the fire has started.
PR Daily
NOVEMBER 29, 2022
It can be challenging to understand what measurement tools you need to help guide and show results for your overall communications plan. Measurement can be one of those things that confound you,” TD Bank Vice President and Head of Content and Digital Platforms Chad Mitchell said.
PR Daily
SEPTEMBER 21, 2020
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.
PR Daily
APRIL 14, 2020
What can businesses and communicators due to safeguard carefully developed reputations and digital presences? Here are some tips for the current crisis. A slew of negative reviews questioning your operations and handling of this crisis may threaten your online reputation.
PR Daily
NOVEMBER 18, 2020
What reputational risks are brands likely to face in 2021? The COVID-19 crisis continues to surge across the U.S., He argues that companies that take their reputation seriously will—and must—include employees in their biggest decisions. Don’t let this crisis go to waste.
PR Daily
MAY 13, 2021
Here are some tips and tools to help you measure your crisis comms efforts and use data to drive important decisions. When a crisis hits, and you don’t have a measurement strategy in place, you’re going to have a hard time capturing accurate, actionable information.
PR Daily
DECEMBER 17, 2020
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Everyone owns reputation now.
PR Daily
APRIL 7, 2020
It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? MEASURED THOUGHTS.
PR Daily
NOVEMBER 15, 2022
One of the big takeaways from me was the power of storytelling. Now more than ever, the best communicators are storytellers. Communicate early and often, and when it comes to storytelling – don’t be boring!
PR Daily
NOVEMBER 29, 2021
This new messaging includes more specific commitments—such as BioNTech/Pfizer’s timeline to know next steps and AstraZeneca’s focus on researching in South Africa—which live up to the “proactive, not reactive” goal of crisis communications. MEASURED THOUGHTS.
PR Daily
MARCH 25, 2021
Here are the essential narratives to focus on when building your brand reputation. What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. Safety measures.
Cision
OCTOBER 21, 2015
In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density.
PR Daily
AUGUST 5, 2020
For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. The post 3 ways the WHO can fix its PR crisis appeared first on PR Daily.
PR Daily
MARCH 19, 2020
How can communicators protect reputations and preserve their stature amid the current health and economic crisis? RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. A measured response will leave the door open for the unknowns.
PR Daily
APRIL 27, 2020
The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic. As the chief communications officer at Ford during the 2008 financial crisis and a leader on the frontline during the Sept.
PR Daily
NOVEMBER 7, 2019
Now CEO Masayoshi Son is trying to rebuild the brand’s reputation. Why it matters: When it comes to protecting your reputation, actions matter more than words. MEASURED THOUGHTS. In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think. According to the data, users are much more likely to share a crisis story on social media than when talking to friends.
PR Daily
OCTOBER 15, 2019
” She explained in another follow-up TikTok video that “I was told we had to part ways” due to the original clip going viral beyond any measure. For PR pros, it has become essential to become your own storyteller and form an in-house media outlet. Here’s a list of potential video series Panera could run on TikTok to bolster its dinged reputation: Behind the scenes at its test kitchen: What’s the good stuff going into the mac and cheese?
PR Daily
JANUARY 25, 2022
MEASURED THOUGHTS. CRISIS COMMUNICATIONS. The Network provides daily insights and coverage on a range of topics including media relations, social media, measurement, Diversity, Equity & Inclusion, branding, thought leadership and crisis communications.
PR Daily
DECEMBER 9, 2020
The agency has issued what The New York Times called a “rare apology” for its role in the opioid crisis, through its work with client Purdue Pharma. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.
PR Daily
MARCH 25, 2021
Ragan Communications and the Institute for Public Relations are conducting a brief survey on the relationship between PR agencies and their clients, which will be presented at the Ragan’s April 7 Media Relations & Measurement Conference and published in a report that will be launched in May 2021.
PR Daily
JANUARY 10, 2020
MEASURED THOUGHTS. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. In Carnival’s case, a viral photo of a passenger lounging on the Lido deck in an offensive shirt doesn’t bode well for reputation management. Boeing’s reputation dinged by internal emails.
PR Daily
APRIL 9, 2021
Take care to preserve your brand reputation by framing any position around the wellbeing of your internal and external stakeholders. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. MEASURED THOUGHTS.
PR Daily
APRIL 23, 2021
Communicators, take note to always address the specific criticisms lobbed at your company in a crisis response and remember that a vocal detractor will not go away simply because you ignore them. Brands make Earth Day pledge to measure emissions. MEASURED THOUGHTS.
PR Daily
DECEMBER 17, 2021
MEASURED THOUGHTS. CRISIS COMMUNICATIONS. After Peloton and Ryan Reynolds’ Maximum Effort agency earned plaudits for its lightning quick response to the crisis brought on by Peloton’s fatal product placement, the team was once again forced to react quickly to changing events.
PR Daily
APRIL 28, 2021
MEASURED THOUGHTS. Remember that promoting transparency and oversight into your company and industry ahead of government regulation or mandates will earn your brand a positive reputation compared with other industry players.
PR Daily
JULY 1, 2020
MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Besides crisis communications, what are you currently focusing on the most?
PR Daily
OCTOBER 29, 2019
MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ].
PR Daily
MARCH 1, 2021
And that’s largely because campaigns can be segmented, optimized and measured, making them easy to justify in budgets. RELATED: Discover best practices in measurement, data and strategies to boost brand awareness ]. Branding Content Marketing Marketing Measurement Storytelling
PR Daily
AUGUST 30, 2019
MEASURED THOUGHTS. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Since ousting its co-founder and former chief executive, Travis Kalanick, Uber has been trying desperately to restore relationships and repair its reputation. Why it matters: If anyone in your organization needs a reminder of how crucial risk and reputation management are, post this adage on colleagues’ desks: “An ounce of prevention is worth a pound of cure.”.
PR Daily
AUGUST 16, 2019
MEASURED THOUGHTS. The article gave a peek into how PR crises, as well as publicity stunts, are measured and calculated: … Cuba Gooding Jr. The accompanying visual also showed how reputation might be calculated: Celebrity scandal is as old as the tabloids, but the type of protection SpottedRisk will offer was hardly used even a decade ago [link]. It’s a fascinating look at risk management and crisis communications.
PR Daily
DECEMBER 12, 2019
What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. In 2020, I think we’ll see greater emphasis on corporate reputation and workplace branding.
PR Daily
MARCH 24, 2021
These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Priority 3: Prepare crisis communications plans.
PR Daily
MAY 25, 2021
Connecting your social justice initiatives to the reputational impact that the work will have on your bottom line remains a more effective technique for engaging leadership than positioning the work as a moral issue. MEASURED THOUGHTS.
Ishmael's Corner
AUGUST 21, 2015
The Art Of Storytelling In Business Communications And Public Relations. Cruel Bruising Dickensesque (as a literary reference, my personal favorite) And these were some of the more measured descriptions of the Amazon culture that have come to light and created a PR crisis. The post One Not-so-little Detail Missing from the Debate on Amazon’s Culture appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
PR Daily
FEBRUARY 22, 2021
United, Boeing and the FAA turn to Twitter after flight crisis. Videos of the crisis quickly made the rounds on social media: Terrifying video shows an engine of United Airlines flight 328 on fire. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. MEASURED THOUGHTS.
PR Daily
SEPTEMBER 20, 2019
MEASURED THOUGHTS. Why it matters: When employees feel mistreated, they will go outside your organization to make a fuss and your internal problem can become a PR crisis. On the other hand, the move is good for the influencer marketing industry as a whole, as it seeks to protect the tactic’s reputation. Brian Pittman reports from Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California, about how to put feeling into your storytelling.
PR Daily
JANUARY 28, 2022
MEASURED THOUGHTS. The Network provides daily insights and coverage on a range of topics including media relations, social media, measurement, Diversity, Equity & Inclusion, branding, thought leadership and crisis communications.
PR Daily
JULY 20, 2020
Talk with your employees and trusted brand advocates to see if there are areas in which your organization can improve upon its inclusivity aims, and integrate feedback as you strive for greater diversity and inclusion while also protecting your brand image and reputation. MEASURED THOUGHTS.
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