PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 95

Local Crisis Management Internal International 95

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” A ll forms of healthcare continue during this worldwide crisis.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? These leaders push their teams from a reactive, check-the-box focus on storytelling and information dissemination, to operating within a strategically defined framework that considers the impact and outcomes of content and programming on business priorities,” according to the report. Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Storytelling is our game . Today, storytelling is a buzzword. Creativity matters . Creativity matters .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 185

Marketing Content Marketing Data Social Media 185

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

MARCH 16, 2019

When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. Unlike hard skills, soft skills are intangible and difficult to measure. There are times when you need to be creative to come up with solutions to different challenges.

Pitching 68

Pitching Storytelling Analytics Writing 68

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. In the shift to data driven programmes there’s a danger that we lose sight of creativity. 7 Shift to newsroom workflow. .

Publicity 164

Publicity Ethics Data Community 164

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Presspage

APRIL 11, 2019

This influences branding and marketing as well as an organization’s perception during a crisis because brands that succeed in sharing their goals and wins on a regular basis are more likely to be seen in a positive light even when experiencing a setback. Ultimately, a PR strategy is created through storytelling. Get creative.

Strategy 76

Strategy eBook Consumer Fashion 76

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity.

Blogging 68

Blogging Education Resources Creativity 68

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Solo PR Pro

JANUARY 7, 2019

In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Crisis Management in the Digital Age.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Podcasts are great for the delivery of credible information and analysis, and storytelling. Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon.

Marketing 166

Marketing Employee Content Marketing Training 166

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 188

Writing Communications Marketing B2B 188

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. And I think also just from the clients, right? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Journalistics

JULY 6, 2013

If you’re in a business that’s always been a risk of a crisis happening or an organization that has to regularly deal with all types of issues across the audiences you serve, the preparation needed is still the same in some ways. Don’t overlook this need on your team, it’s becoming even more critical in the age of visual storytelling.

Marketing 52

Marketing Community Trends Case Study 52

PR Conversations

AUGUST 17, 2014

I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! Others now describe themselves as storytellers, content curators or narrators. Nowhere is this more apparent than looking at evaluation. Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 52

Healthcare Content Marketing Industry Trends 52