Crisis Measurement Media Relations Storytelling 
PR Daily
FEBRUARY 1, 2021
For those looking to offer earned media coverage in the coming year, here are some developments you must follow. The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Media and media relations was no exception.
PR Daily
MAY 12, 2022
Speakers from the world of media and PR took the stage in front of an in-person crowd at The Yale Club in Manhattan to share insight into how best to reach the press and know that you’re succeeding. Panel Nuts & Bolts: Secrets of landing better coverage in a fractured media landscape.
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PR Daily
JANUARY 27, 2020
Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line. Better storytelling.
PR Daily
MAY 27, 2020
Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information.
PR Daily
SEPTEMBER 21, 2020
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.
PR Daily
AUGUST 24, 2020
Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?
PR Daily
APRIL 27, 2020
Many organizations have overhauled their master plans for outreach and engagement because of the crisis. It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. Measurement and PESO.
PR Daily
APRIL 7, 2020
It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. Along with a double-arrows icon placed on forwarded content, WhatsApp is hoping the action slows the spread of misinformation, especially related to COVID-19. CRISIS LEADERSHIP BOARD.
PR Daily
NOVEMBER 29, 2021
This new messaging includes more specific commitments—such as BioNTech/Pfizer’s timeline to know next steps and AstraZeneca’s focus on researching in South Africa—which live up to the “proactive, not reactive” goal of crisis communications. MEASURED THOUGHTS.
PR Daily
AUGUST 5, 2020
For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. By flooding the media with this information, it is one of the only states in the U.S.
PR Daily
MARCH 9, 2021
Intense news media. Santa Clara County was an early leader to carry out strong preventive health measures in response to COVID-19, and its local news conferences were covered by news outlets across the country. RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ].
PR Daily
APRIL 27, 2020
The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic. As the chief communications officer at Ford during the 2008 financial crisis and a leader on the frontline during the Sept.
PR Daily
OCTOBER 15, 2019
” She explained in another follow-up TikTok video that “I was told we had to part ways” due to the original clip going viral beyond any measure. ” [RELATED: Take the first step in achieving communications excellence ]. So, Panera is probably updating its social media policy, reeducating employees on social media etiquette. And then there’s Panera’s message, delivered by a spokeswoman in traditional media outlets.
PR Daily
JUNE 29, 2020
In the world of earned media, often what a client wants isn’t what they necessarily need. They’re human and they’re paying—plus it’s an instinctive measure of success. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ].
PR Daily
APRIL 9, 2021
Also: Sean Diddy Combs calls out GM’s investment in Black-owned media companies, Google adds testing capabilities for video ads, comms pros analyze COVID-19’s impact in PR, and more. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.
PR Daily
JULY 1, 2020
Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone.
PR Daily
APRIL 23, 2021
We apologize for failing to resolve the problem of the car owner in time,” Tesla said in a statement on China’s Weibo social media platform. “We Brands make Earth Day pledge to measure emissions. MEASURED THOUGHTS. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.
PR Daily
DECEMBER 17, 2021
The report shows the top booked destinations for summer 2022 include Paris, London, Rome, New York and Barcelona, indicating a rise in bucket-list trips after more than two years of pandemic-related travel restrictions. MEASURED THOUGHTS. CRISIS COMMUNICATIONS.
PR News
NOVEMBER 7, 2016
Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler Barcelona Principles branding measurement media relations professional development search SEO storytellingAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten.
PR Daily
JULY 1, 2020
RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. MEASURED THOUGHTS. "In all candour, it feels like a turning point…Across the industry, it’s moved from being a reactive media-driven conversation to a proactive boardroom concern."
PR Daily
MAY 1, 2020
The musical is a humorous look at data, marketing and more and can serve as a reminder to find moments of laughter in between crisis responses and new campaign creation. Eastern time as we discuss with Kaye best practices for media relations in a crisis. MEASURED THOUGHTS.
PR Daily
AUGUST 4, 2020
RELATED: Earn recognition for your incredible comms efforts ]. Discovery Education took home three wins this year, taking home the top prize for best Social Media Campaign, Public Health or Safety Initiative, and Video or Visual Design.
PR Daily
JANUARY 25, 2022
MEASURED THOUGHTS. Edelman’s 2022 Trust Barometer found that 77% consider their employer be the the most trusted institution, while 61% trust businesses in general, 59% trust NGOs the most, 52% trust the government and only 50% trust the media ecosystem. CRISIS COMMUNICATIONS.
PR Daily
APRIL 28, 2021
To provide a context-specific breakdown, The CDC has also released a chart that pairs common activities with color-coded recommendations based on risk factors relative to a person’s vaccination status and whether the activity is indoors or outdoors: Courtesy of the CDC. MEASURED THOUGHTS.
PR Daily
MAY 6, 2020
As the coronavirus continues to sweep the nation, there are companies hard at work ensuring that their customers and patients are still getting the resources and care they need for a host of medical issues not related to Covid-19. The company’s vice president of U.S.
PR Daily
MAY 6, 2021
Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch. Cold emailing is a big part of the PR/media relations job. RELATED: Join us for our Crisis Communications Virtual Conference ].
PR Daily
AUGUST 31, 2020
MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? What brand move makes you want to follow on social media?
PR Daily
APRIL 15, 2022
When developing the social media voice for government organizations, comms pros face a singular challenge. “As As we know with government, there has been a kind of a tug-of-war around gaining trust,” explained April Leonard, social media manager for the City of Kansas City, Missouri.
PR Daily
JUNE 28, 2021
Now, W Hotels has launched a summer book club in partnership with news and commentary media platform them. MEASURED THOUGHTS. CRISIS COMMUNICATIONS. In fact, the agency has not surpassed 90 percent since [it] instituted cost-cutting measures last summer.
PR Daily
NOVEMBER 20, 2020
Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. MEASURED THOUGHTS.
PR Daily
MARCH 5, 2020
MEASURED THOUGHTS. Though the latter was an unforeseen crisis, the airline has struggled financially for months. What’s the career path of a social media communicator? You can participate by sharing your views about social media’s function and future.
PR Daily
OCTOBER 29, 2019
Related reading: Quora confirms data breach for 100 million users. MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers.
Sword and the Script
AUGUST 1, 2022
Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. More and more crisis communication events that interrupt the general flow of work in our area. Michelle Garrett , PR consultant, Garrett Public Relations.
PR Daily
FEBRUARY 18, 2022
Also: Ulta Beauty shares partnership with Rihanna’s Fenty brand on social media, and more. Rather than a traditional press release, the beauty company took to social media to announce that Fenty products will be sold in its stores starting March 6. MEASURED THOUGHTS.
PR Daily
MARCH 23, 2021
The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. RELATED: Discover best practices in measurement, data and strategies to boost brand awareness ].
PR Daily
MAY 25, 2021
MEASURED THOUGHTS. These new metrics serves as a reminder that your measurement strategy should be fluid enough to shift amid changing audiences, cultural developments and new products or features.
PR Daily
MARCH 12, 2021
Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil. Media relations insights from an industry icon. Building relationships—and anticipating needs—are still the name of the game for media relations.
PR Daily
FEBRUARY 15, 2021
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. million views on Instagram within a week—with additional reposts and videos from social media users and news media outlets garnering even more views.
PR Daily
APRIL 28, 2021
Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings. Explore media angles outside of the obvious,” Daher adds. Making measurement a priority.
PR Daily
NOVEMBER 18, 2020
Especially during COVID-19, SEO is increasing in importance, as organizations seek to reach their target consumers and stand out in a noisy and cluttered digital media landscape. If your measurement strategies are no longer a fit, make the business case to overhaul them.
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