Takeaways from the 2020 PRNEWS Crisis and Measurement Summit
Cision
MARCH 3, 2020
The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit.
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Cision
MARCH 3, 2020
The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit.
Onclusive
OCTOBER 27, 2020
When the COVID-19 crisis hit in March of 2020, Edmunds faced an additional challenge of quickly adjusting its strategy in response to the lockdowns and other lifestyle and economic disruptions. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition.
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Stuart Bruce
DECEMBER 1, 2023
Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month.
Onclusive
APRIL 29, 2021
Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DO measure your impact as things unfold.
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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines?
Axia PR
JULY 20, 2020
No company is safe from crisis as we’ve seen with the coronavirus pandemic. Although your communications strategy and tactics must shift to crisis communications during a time of emergency, it’s still of utmost importance to monitor and evaluate your company’s coverage as it weathers the storm.
Onclusive
SEPTEMBER 27, 2017
Social media has fundamentally changed how people communicate in times of crisis. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. Acknowledge the Situation.
Onclusive
MARCH 31, 2021
A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response.
The Resolution Blog
NOVEMBER 27, 2019
Sentiment is a crucial part of measuring Public Relations. But what if you’re in a crisis team and most of your clips are expected to be negative? The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. Or you’re running a youth campaign and the social posts include […].
Agility PR Solutions
OCTOBER 1, 2023
Influencers can even play a role in crisis management or major changes to clients’ products or services to […] The post How to measure influencer marketing’s value—and 6 tips for getting your money’s worth appeared first on Agility PR Solutions.
Stuart Bruce
AUGUST 29, 2023
Manchester United’s handling of the Mason Greenwood issue … © Stuart Bruce - Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications (..)
Burrelles Fresh Ideas
JANUARY 30, 2024
Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.
Landis PR
JANUARY 22, 2024
Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Which of our actions are we measuring and how are we assessing those?
NewsWhip
OCTOBER 21, 2020
It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. Crisis Dashboard. The Crisis Dashboard changes this. For global companies, reputation is the new gold.
PRSay
JULY 1, 2020
We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.
Melissa Agnes
SEPTEMBER 5, 2019
One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right.
Cision
NOVEMBER 17, 2020
In PR, we often speak of proving the value of PR and generating a positive PR return-on-investment (ROI) as if the two are interchangeable. We need to differentiate them.
Shift Communications
MARCH 6, 2018
2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. Benchmarks for a crisis? Wait, what?
Onclusive
MAY 31, 2018
A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. A tale of two CEOs. Source: AirPR Software.
Wadds Inc.
FEBRUARY 15, 2023
A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.
PRSay
MARCH 19, 2020
As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. It helps to give workers roles they can play in the crisis.
NewsWhip
OCTOBER 20, 2021
But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. In fact, it’s one of the only ways to do earned media measurement outside of active partnerships with publishers.
Stuart Bruce
MARCH 25, 2024
The second most senior judge in England and Wales has said that lawyers may soon have to use artificial intelligence as it is potentially unethical … © Stuart Bruce - Senior lawyer says it is unethical not to use AI was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, (..)
PRSay
JUNE 7, 2021
Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.
Agility PR Solutions
FEBRUARY 9, 2021
Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis.
Cision
NOVEMBER 14, 2017
As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?
Prohibition
JANUARY 17, 2022
Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?
Deirdre Breakenridge
APRIL 17, 2017
I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.
NewsWhip
SEPTEMBER 22, 2022
But just how exactly can you measure brand reputation with RTMM? Unlike traditional media, RTMM allows brands to measure public interest when it comes to their online presence. Measure likes, comments, and shares as they come in in real time to gauge public and media reactions. See how the public are engaging with your brand.
NewsWhip
JUNE 8, 2023
Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. These tools should ensure a reduced response and resolution time to any potential PR crisis.
NewsWhip
JANUARY 19, 2021
Our latest feature which further expands our crisis management capabilities. When we launched Crisis Dashboard in October 2020, we brought the most comprehensive view of real-time news engagement and influence in the media and public spheres. How Compare helps with three key aspects of crisis management.
Katie Paine's Measurement Blog
JANUARY 24, 2023
So misleading, in fact, that it qualifies its publisher, NewsWhip , for our Measurement Menace of the Month award. NewsWhip’s deceptive charts are the problem It is the deceptive execution that qualifies NewsWhip for our Measurement Menace of the Month. Congrats! ∞
Onclusive
NOVEMBER 29, 2023
Our Senior Vice President, Insights & Consultancy Onclusive – Philip Lynch – talks about the importance of reputational health measurement. We also discuss how our actionable insights can steer your future comms and crisis management.
Onclusive
NOVEMBER 29, 2023
Our Senior Vice President, Insights & Consultancy Onclusive – Philip Lynch – talks about the importance of reputational health measurement. We also discuss how our actionable insights can steer your future comms and crisis management.
5W PR
JUNE 15, 2020
However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.
Solo PR Pro
MAY 11, 2021
5 solo PR pros advise on crisis communications. This month, we asked our panel of solo PR pros to share how they deal with a client crisis. The very first thing I tell a client when dealing with a crisis is DO. When advising a client navigating a crisis, there needs to be transparency and trust in the working relationship.
Agility PR Solutions
APRIL 11, 2021
However, as we heard from the seasoned crisis comms professionals at our Crisis Comms Mastery virtual summit […]. The post 5 Ways Media Monitoring Can Help You Beneficially Evolve after a PR Crisis appeared first on Agility PR Solutions.
Agility PR Solutions
AUGUST 10, 2023
Indeed, proactive PR measures can prevent reputation disasters, helping businesses not only survive but also thrive in the face of potential threats. In the realm of public relations, the saying “an ounce of prevention is worth a pound of cure” rings true.
Presspage
MARCH 31, 2023
Why it matters Most Corporate communication departments excel in managing a short-term crisis. Yet, what to do if a short-term crisis evolves and turns to the longer-term? First and foremost, as a communications team, you can make a difference; however, you can’t solve the crisis. Schiphol shares its lessons learned.
Melissa Agnes
AUGUST 7, 2014
I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can be daunting to some as well. Why do I say this?
Agility PR Solutions
MAY 28, 2020
Behind every @ symbol following your brand, there’s a person who bestowed a measure of confidence in your company. The post Social media best practices to consider during times of crisis appeared first on Agility PR Solutions. Followers share their time reading, commenting and liking. That engagement is priceless.
Melissa Agnes
JULY 3, 2018
Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk. What makes me say this? The work we do should not be taken lightly.
Stephen Waddington
MARCH 29, 2020
I’m muddling through the COVID-19 crisis, just like you, but I am starting to think about what might come next. Is it possible to have a good crisis? Leadership: politics, BBC and NHS Political leaders around the world, the UK included, have had to shift from campaigning to managing the crisis.
Stephen Waddington
APRIL 11, 2020
The CIPR and PRCA have done an exceptional job in leading the industry in its response to the COVID-19 crisis. The PRCA has created a taskforce of 50+ advisors to help members manage their agencies and organisations through the COVID-19 crisis. They continue to lobby for measures for those operating as limited companies.
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