Crisis Crisis Communications Measurement Storytelling 
PR Daily
JUNE 30, 2020
Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees. His model of communications includes a source, a transmitter, a message, a channel, noise, a receiver and a destination.
PR Daily
AUGUST 24, 2020
Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?
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PR Daily
DECEMBER 17, 2020
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.
PR Daily
MAY 13, 2021
Here are some tips and tools to help you measure your crisis comms efforts and use data to drive important decisions. When a crisis hits, and you don’t have a measurement strategy in place, you’re going to have a hard time capturing accurate, actionable information.
PR Daily
FEBRUARY 4, 2020
Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. ” With audience variation in mind, start with understanding what can be measured.
PR Daily
OCTOBER 11, 2021
It is relatively easier to teach communications to a data person than teach data to a communications person,” quipped my communications colleague as we introduced each other my second day on the job a few years ago. Measurement is not a bad thing.
PR Daily
NOVEMBER 29, 2021
Hello, communicators: As the holiday shopping season hits full swing, Cyber Monday is offering more opportunities for brands to promote their holiday shopping deals. MEASURED THOUGHTS. Fifty-seven percent plan to measure their website traffic and 56% plan to measure audience reach.
PR Daily
OCTOBER 30, 2020
Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. 8 for our Crisis Communications Virtual Conference ]. Once you have a social purpose, it should make it easier for you to put it at the heart of your communications.
PR Daily
APRIL 27, 2020
Many organizations have overhauled their master plans for outreach and engagement because of the crisis. It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. Measurement and PESO.
PR Daily
APRIL 7, 2020
Good morning, communicators: Austin-area assisted living facility The Enclave at Round Rock Senior Living recently spiced up its bingo night with a special virtual guest: Matthew McConaughey. It’s an excellent example of simple ways you can connect and uplift audiences during the crisis.
PR Daily
MARCH 19, 2020
How can communicators protect reputations and preserve their stature amid the current health and economic crisis? The world is full of communications around COVID-19, the official name for the novel strain of coronavirus that has been labeled a “pandemic.”.
PR Daily
AUGUST 5, 2020
For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. Eric Yaverbaum is the CEO of Ericho Communications.
PR Daily
APRIL 27, 2020
The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic. As the chief communications officer at Ford during the 2008 financial crisis and a leader on the frontline during the Sept.
PR Daily
OCTOBER 15, 2019
” She explained in another follow-up TikTok video that “I was told we had to part ways” due to the original clip going viral beyond any measure. ” [RELATED: Take the first step in achieving communications excellence ]. For PR pros, it has become essential to become your own storyteller and form an in-house media outlet. The post Panera’s missed opportunity offers crisis response lessons appeared first on PR Daily.
PR Daily
JANUARY 25, 2022
Hello, communicators: Planters is no stranger to massive Super Bowl ads, famously announcing the death of its beloved mascot Mr. Peanut before the 2020 game only to unveil a commercial depicting the character’s funeral and subsequent birth of “Baby Nut.”. MEASURED THOUGHTS.
PR Daily
JUNE 29, 2020
They’re human and they’re paying—plus it’s an instinctive measure of success. COVID-19 Crisis Communications Leadership Communications Measurement Media Relations PR Industry StorytellingThe role of PR is to drive commercial success.
PR Daily
DECEMBER 9, 2020
Hello, communicators: Universal Orlando Resort is racking up engagement and kudos on Twitter for a tweet poking fun at a message from January that proclaimed 2020 would be a “wild ride”: This did not age well. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.
PR Daily
JULY 1, 2020
Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone.
PR Daily
MAY 6, 2020
Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”. It’s a formidable responsibility that brings its own rewards and unique challenges amid this crisis. It’s helpful and makes us stronger as a communications community.
PR Daily
MARCH 24, 2021
These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Priority 3: Prepare crisis communications plans.
PR Daily
APRIL 9, 2021
Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. MEASURED THOUGHTS.
PR Daily
DECEMBER 17, 2021
Hello, communicators: A new study from Skyscanner shows that the highlight of 2021 for many Americans was the return of travel. For communicators looking to draw a crowd, setting your event in a special destination will be crucial for enticing leery travelers. MEASURED THOUGHTS.
PR Daily
AUGUST 26, 2020
You might think your crisis scenarios are dire, but men and women behind the controls of an aircraft know what it means to prepare for the worst. Pilots have big responsibilities, as do communications leaders in a crisis. Clear communication matters.
PR Daily
JUNE 15, 2021
How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation. As a crisis communications advisor, Mindy Hamlin is often called in once the fire has started.
PR Daily
MAY 8, 2020
Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter. Make sure these essentials are in your crisis plan.
PR Daily
JULY 1, 2020
Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.
PR Daily
FEBRUARY 12, 2021
An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.
PR Daily
MARCH 23, 2020
In the face of a global crisis, it’s more important than ever to know how your audience is talking about your organization. In the current crisis, these efforts have become crucial for monitoring a rapidly changing situation.
PR Daily
JANUARY 12, 2021
When it comes to your crisis communications plan, should you “sweep the leg?” RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Filomena Fanelli is the CEO and founder of Impact PR & Communications.
PR Daily
JULY 24, 2020
Communication is about conveying information in a clear, compelling manner, which is why short and sweet almost always wins the day. Our communication efforts live or die by whether our audience finds it engaging or somehow useful. How will you know when you’ve succeeded (measurement)?
PR Daily
MARCH 18, 2020
I’ve found it useful in past crises, and especially helpful in the current COVID-19 crisis, to apply elements of the grief model when guiding clients. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].
PR Daily
MARCH 23, 2021
The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. RELATED: Discover best practices in measurement, data and strategies to boost brand awareness ].
PR Daily
FEBRUARY 18, 2022
Hello, communicators: Ulta Beauty teased and then revealed its partnership with Rihanna’s Fenty Beauty brand on Twitter this week with a nod to the viral online word game Wordle: THIS IS NOT A DRILL @fentybeauty by @rihanna is coming to Ulta Beauty! MEASURED THOUGHTS.
PR Daily
MARCH 12, 2021
Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil. Before founding Communications Strategies in 2004, Woolfolk served as a Clinton White House appointee in the U.S. Crisis communication guidance.
PR Daily
AUGUST 31, 2020
Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. How do you let off stress, PR and communications pros?
PR Daily
MAY 1, 2020
Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more. We’re welcoming special guest Michael Kaye, global communications manager at OKCupid, in our next Twitter #RaganChat.
PR Daily
AUGUST 19, 2020
Communicators stepped up big to keep the stay-at-home workforce connected. Now you’re communicating in a time of great change, from managing the unpredictable return to the office, the continuing impact of layoffs and budget cuts, and the urgent need to address racial inequality.
PR Daily
FEBRUARY 15, 2021
Social media has dramatically shortened crisis response times, so communicators should be consistently monitoring brand mentions and emerging trends or news stories that could affect their organizations.
PR Daily
JUNE 16, 2020
Make sure your organization lives up to its loftiest ideals and create an action plan with measurable outcomes so you can begin your journey, with accountability, towards a more just and equitable future.
PR Daily
NOVEMBER 30, 2020
Will the gains remain once the crisis fades? Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time.
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